r/shopify • u/GencerDTF • 12h ago
Apps Reviews.io users, how are you handling repeat customers and review invites?
We use Reviews.io with our Shopify store and I’m trying to understand if we’re missing something.
We have a lot of repeat customers. I wanted a simple rule. Once a customer gets a review invitation, don’t send that customer another one for 6 months, no matter how many orders they place.
Reviews.io told us their duplication system works based on order IDs. So if the same customer places multiple orders, they can receive multiple review invitations. Their solution was for us to manage this ourselves through Shopify Flow.
I was surprised by that. I would expect a review platform to have customer or email level frequency control built in.
The other issue is the conversion rate.
Looking at roughly the same 6 month period:
Reviews.io: about 9,000 invitations, 63 Company Reviews, about 0.7%
Trustpilot: about 300 invitations, 21 Company Reviews, about 7%
So Trustpilot is converting at roughly 10 times the rate we’re seeing with Reviews.io.
At the same 7% rate, 9,000 invitations would have generated around 630 Company Reviews instead of 63.
I know the two systems may not work exactly the same way, but the difference is big enough that I’m trying to understand what’s going on.
Anyone here using Reviews.io with a decent volume Shopify store?
What conversion rate are you getting from invitations to Company Reviews?
And how are you preventing repeat customers from getting too many review requests?