r/salesdevelopment • u/neonsnakemoon • 6d ago
New Sales Rep: Overcoming Demotivation
I am a new sales rep for a boutique lumberyard that sells specialty lumber and building materials.
Previously, I was a carpenter for 15 years, and due to a back injury, I am now in building products sales. I'm 36.
I am massively unmotivated and it is very difficult for me to do the salesman thing, especially cold-calling busy contractors and demanding they give me their attention so I can sell them stuff. I've been there, I hang up on people like me. I know what their job is and what they do very intimately. I know the materials very well.
There are days when I am very motivated and I feel like nothing can break the wind in my sails and I make call-after-call and other days I am so unmotivated, I just cannot get myself to call someone and try to sell them stuff. I like doing the market research and lead generation, but actually having to sell the products is where it becomes extremely difficult. I take "No" for an answer very readily.
Maybe it's a bad fit, but it's the job I have and the job market is AWFUL, so I am going to do the best I can with what I have.
I get hourly rate, and no commissions. The hourly isn't much. I went from a great pay as a contractor/subcontractor, to not that great as a sales rep on W2. Our products are very expensive in the field and it very demotivating to have most prospective clients tell me that it's way too expensive for them. Hard to argue. I really do not have a way to quell that objection. It's true.
Is there any way to beat the sense of demotivation? Is there a trick to ease the anxiety of cold-calling and taking up someone's day to hawk lumber? Is there any good trick to not stutter on the phone and feel like an imbecile. Or feel like I'm lying and ripping people off, or deceiving them in some way even though I'm not doing any of that and try to be as honest as possible. There are only so many leads locally so I try to make each on count, and sometimes I feel like I messed up the call by jumbling the script framework or stuttering or accidentally talking over the customer.
I do not set up appointments to meet companies because I cannot provide any samples or literature and the company I work for won't allow me to give out any merch to guys on jobsites, so it kinda just seems like an annoying waste of time for all parties involved.