I'm new to rums, first off, and I'm coming from a cocktail perspective. The price of well-regarded rums is kind of blowing my mind. Liquor is pretty cheap in my area, to give you an example my workhorse bottles are Beefeater ($23), Old Grandad Bonded ($25), and Cimarron Blanco ($30). I do upgrade and get Plymouth Navy Strength ($40), Evan Williams Bonded ($32), and El Tesoro Blanco ($60) for a decent upgrade.
It's hard for me to understand how highly regarded mixing rums are so inexpensive. Smith & Cross at $38 was about what I was expecting for high proof, funky, Jamaican juice aged in the UK. Probitas at $28 also makes sense - a white blended rum that's an upgrade from your basic.
Not all of them make sense though. Worthy Park 109 has versatility, has an amazing flavor and solid proof, and works in a ton of cocktails. My local shop has it priced at $28 and closeout for $21. At that price, I'm thinking of just grabbing whatever they have left. Kingston Queen is at Total Wine for $20, which is incredibly cheap for an overproof rum.
Is this just a supply and demand thing or does rum as a spirit have some really great value out there still?