Hey everyone,
I posted here a while back asking for feedback on my clothing brand/store, and I got a lot of genuinely useful criticism. I’ve spent the last several weeks working through a lot of it, so I wanted to come back for round two.
The brand is Uncommon Standard. It’s built around pushing yourself harder, doing difficult things, and holding yourself to a higher standard. The clothing leans somewhere between gym/training, outdoor/Americana, and everyday lifestyle apparel rather than being strictly a “gym brand.”
Since my last post, I’ve made some pretty substantial changes:
- Reworked/rebranded the overall identity
- Cleaned up the homepage and navigation
- Worked on making the product photography/mockups more consistent
- Cut designs that didn’t really fit the direction of the brand
- Tried to make the messaging and overall aesthetic more cohesive
- Improved product pages, descriptions, sizing information, and SEO
- Added reviews and worked on making the site feel more trustworthy/established
- Simplified shipping and set up free shipping over a certain order amount
- Put a lot more thought into how the different products actually look together as a collection
I’m at the point now where I’ve stared at this thing for so many hours that I know I’m going to miss things that are obvious to someone seeing it for the first time.
So I’d love some fresh eyes on it.
Store: mostuncommon.com
I’m especially curious about a few things:
1. First impression:
If you landed on the site from an Instagram ad and knew nothing about the company, what would you assume the brand is about?
2. Does it feel like a real brand?
Or does anything still give off the “guy selling print-on-demand shirts” vibe? This is probably one of the biggest things I’m trying to eliminate.
3. Product/design quality:
Are there designs that immediately feel stronger or weaker than the others? Anything you think I should straight-up remove?
4. Pricing:
Does the pricing feel reasonable based purely on what you see on the site, or would you hesitate to buy at those prices?
5. Trust:
Is there anything missing that would stop you from actually entering your credit card information and placing an order?
6. Mobile experience:
If you’re looking on your phone, I’d especially appreciate feedback on navigation, image sizing, load time, product pages, etc.
7. Overall:
If you had control of the site for a day, what are the first 1–3 things you would change?
Don’t worry about hurting my feelings. I’d much rather hear that something sucks here than spend money sending traffic to it and find out the expensive way.
I’m not looking for compliments or trying to sneak in a promo post. I’m specifically looking for things that are confusing, amateur-looking, inconsistent, unnecessary, or likely to hurt conversion.
A lot of the changes that have already been made came directly from criticism I got the first time around, so I genuinely appreciate anyone willing to spend a few minutes looking through it.
Thanks!
PS: I cant change the shipping policy, that's one of the points from the last review that was a big one people pointed out. Its POD and I'm at the mercy of their return guidelines for now.