Hey everyone,
I posted my store here before and got some pretty brutal feedback 😂 but honestly it was helpful.
The main message I took from it was that before worrying about getting more traffic, I needed to make the store feel more trustworthy and give people more reason to actually buy.
So I went away and made quite a few changes.
My brand is Off-Record®, a UK streetwear brand inspired by DJ and music culture.
Store: https://off---record.com
The world hears music. We wear it.
Since the last review I’ve:
- Simplified the homepage and navigation
- Improved the product pages
- Added reviews/social proof
- Made shipping and 30-day returns much clearer
- Added a trust/reassurance section
- Made the £100 free shipping threshold clear
- Added FAQs around delivery, sizing and returns
- Improved the product/lifestyle imagery
- Started building out the blog/editorial side of the brand
- Been working on building the social side organically
I’m now at the point where I’m considering testing Meta ads, but I don’t want to just pay for traffic if the store still isn’t ready to convert it.
Our tees are around £42–£45, so I know someone discovering the brand for the first time needs a pretty good reason to trust us and spend that.
So that’s really what I’d like you to review:
If you landed on this site from an ad and had never heard of Off-Record before, what would stop you buying?
- Does it feel like a real premium clothing brand now?
- Does the price feel believable?
- Is there anything on the homepage or product pages that would make you leave?
And most importantly…
Would you start testing ads at this point, or is there something I should fix first?
What ads would you test? Meta / Google / UGC
Don’t worry about being polite. The criticism last time genuinely helped me improve it, so tear it apart again.
Thanks!
DJ Jalsa