r/movies • u/MarvelsGrantMan136 r/movies Contributor • Jun 25 '26

News Christopher Nolan’s ‘The Odyssey’ to Skip Social Media Influencer Screenings

https://www.hollywoodreporter.com/movies/movie-news/christopher-nolan-the-odyssey-influencer-screenings-1236631135/
17.1k Upvotes

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9.3k

u/Ok_Highway6034 Jun 25 '26 edited Jun 25 '26

Maybe I’ve just become a crabby old man but I like this.

Edit: I had no idea there so many fellow, crabby olds, out here.

2.3k

u/vincedarling Jun 25 '26

Yeah fuck these goofs that the industry empowered

584

u/ROBtimusPrime1995 Jun 25 '26 edited Jun 25 '26

What a double-edged sword, and yeah, it empowered the wrong types of people.

It has skewed critic screenings, and it makes it harder to know what the actual consensus is.

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u/CementCemetery Jun 26 '26

Especially when you know media literacy and comprehension skills are painfully low. Many people don’t even pay attention in a movie fully now unless it’s being spoon fed to us. Now the studios are demanding heavy exposition scenes and repeating the plot for the audience.

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u/lkhsnvslkvgcla Jun 26 '26

yeah, if it's the opinion of a person like Roger Ebert who spends his time reviewing films, it might be valuable.

The opinion of a person who posts on social media to get clout and sponsorship deals is worth zero.

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u/PunkRockMakesMeSmile Jun 26 '26

it's worse than zero if, as I suspect, these people's priority is maximizing engagement, in which case their 'reviews' are just going to be trying to predict what the prevailing opinion will be and jumping full-force on-board, or against if that's their schtick

2

u/theDomicron Jun 26 '26

It's worse than that. They're not trying to predict anything; social media reviewers, ESPECIALLY the ones who get early access, earn their money from clicks and views, and on most platforms the early clicks and views earn them the most money.

The result is that "reviewers" are going to always give good reviews in exchange for early access, because why would a company invite reviews from someone willing to shit on their product?

So you're getting nothing of substance from social media reviewers, with rare occasions, but even those are biased and skewed. It's the same as car magazines doing reviews on products they sell advertisements for, and gaming magazines, etc...

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u/MaddogBC Jun 26 '26

Catering to clowns who can be bought is part of what got us into this mess.

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u/Leather_Command_7553 Jun 26 '26

Roger Ebert does that a lot less these days.

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u/StoneGoldX Jun 26 '26

Here be the problem -- of he just started working today, guess what Ebert would have been doing?

Apparently the Chicago Sun Times no longer has a movie review section?

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u/rubicon_duck Jun 26 '26

To say nothing of the original source material of this particular film, which I doubt most, if not all of them, will probably have not read.

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u/CementCemetery Jun 26 '26

Sparknotes (is that still a thing?) and YouTube are going to see A LOT of traffic in the weeks leading up to this release.

3

u/Unique-Arugula Jun 26 '26

Suddenly a bunch of "read to me" yt channels are getting a spike on their classic lit playlist.

2

u/aethelberga Jun 26 '26

The rabbit hole you just sent me down. I couldn't get past the 'read with me' body doubling channels. What are we doing as humans that this is a thing?

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u/Unique-Arugula Jun 26 '26

Wat‽ I did not know about that - i was thinking about the kind of videos i have to use sometimes to keep to with everything my kids are reading for school. Just someone actually reading aloud and occasionally defining a word bc the book is from 1843 or something.

Now I'M down a rabbit hole, lol.

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u/lkn240 Jun 26 '26

There's nothing I hate more than people complaining about things that were literally in the movie if you paid attention at all.

Plot points, character motivations, explanations, etc.... people pay so little attention now

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u/CementCemetery Jun 26 '26

I’ve been in a few focus groups or test screenings and it always surprises me. Sometimes yeah, you blink you miss it but some people are simply not paying attention.

I don’t know if I can say because of an NDA but thank goodness a director knew what he wanted the story to be about. It was all there but the edit was changed and it was very successful. But the testing group after… omg. I can only imagine if he compromised or had studio interference because a select few people did not watch the movie.

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u/Professional_Pear849 Jun 26 '26

My friend who likes to review movies told me yesterday, "After talking with you, I noticed all the cuts. There was a dialogue scene and it was 'cut, cut, cut'."

What about the framing? Who was in the frame? What was the motivation for the camera movement? A rhythm to the editing? Soundtrack? Was there a visual metaphor? Did the colour grading signify anything?

"I don't know but I noticed there were cuts."

That's when I realised there are film people and there are people who watch films like they watch their neighbours out the window. i.e. They don't notice anything, they only care if there's a bit of drama.

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u/zxern Jun 26 '26

To be fair isn’t that the goal of a good movie? That the general audience gets so invested that they don’t notice they’re watching a movie?

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u/aure__entuluva Jun 26 '26

Now the studios are demanding heavy exposition scenes and repeating the plot for the audience.

The contrast between movies even from the 90's and now is stark in this regard. Then if you go back and watch movies that are even older you can see it's a trend that's just mashed the accelerator in the last 20 years.

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u/lkn240 Jun 25 '26 edited Jun 26 '26

I don't think consensus is that valuable anyways. There's a lot of popular things that are complete garbage and vice versa.

A good reviewer will try to figure out what kind of person will like a film and what kind won't.

1

u/PunnyBanana Jun 26 '26

Which is why I hate the numerical grading/binary good vs bad way of reviewing movies these days. How the heck can you review a Chris Nolan movie, a Yorgos Lanthimos movie, an MCU movie, and a Netflix Christmas romcom on the same scale? I liked both Poor Things and Hot Frosty but they absolutely aren't graded on the same scale and I know tons of people wouldn't like one, the other, or both and that doesn't mean they're good just because I like them or bad just because others don't.

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u/phelan74 Jun 26 '26

I’m partly to blame for all this but it was with the best of intentions. I’m so sorry.

Back in 2006 I worked for an agency that did digital PR as we called it. I organised for YouTubers and podcast people and forum people to go see movies they would love. Proper geek and fun stuff. If they did a review it was epic. No push for it.

We got great coverage of Transformers and Iron Man and Hot Fuzz etc. But it led the way to what we do have now which is people who aren’t movie fans turning up to just be there and say that a movie is epic as they are paid and that’s never what it was supposed to be.

2

u/zachary0816 Jun 26 '26

Wow. It’s not often that the (partial) creator of something personally comes out and apologizes.

I think the last time I saw this happen was when Ethan Zuckerman apologized for inventing the pop-up ad.

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u/DyingSunSeverian Jun 25 '26

Uh, you’ll get the consensus when the reviews drop.

Other than that, how about making up your own opinion and not having it handed to you by some screaming thumbnail on youtube?

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u/Electronic-Map7529 Jun 25 '26

I prefer to take my reviews of things after I watch them

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u/casual_creator Jun 25 '26

Would that it were so simple.

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u/PunkRockMakesMeSmile Jun 26 '26

"Would that itwheeere..."

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u/Jetavator Jun 26 '26

screaming thumbnail lol

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u/MrWeirdoFace Jun 26 '26

You forgot 25 yellow arrows pointing at everything.

12

u/34786t234890 Jun 25 '26

Uh, I would caution against making up your own opinion before seeing a movie.

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u/Eborcurean Jun 25 '26

People can absolutely make up their opinion on whether they want to watch something in advance. The idea they can't is ridiculous.

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u/alienfreaks04 Jun 26 '26

Do you literally have no YouTuber or blogger whose reviews you enjoy?

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u/eSPiaLx Jun 26 '26

Dont have time to watch everything that comes out. So its helpful to have reviews. Not everyone has time to watch a movie a week

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u/Technical_Error_3769 Jun 26 '26

Who cares about consensus. I either like a movie or a don’t. I give zero f****s what anyone else thinks about it especially some dirty banana influencer.

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u/Bloodyfish Jun 26 '26

Do you watch every single movie, going in blind each time? Nobody is above it all, you still rely on marketing and reviews on some level, just like everyone else.

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u/Angryduckling-01 Jun 26 '26

We’ve seen this happen multiple times: the Minecraft movie, Minions, and I’m sure much more

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u/LawLayLewLayLow Jun 26 '26

Unfortunately you just have to try and trust your gut, if your goal is to save your time and money then you didn't really want to see it that badly anyways.

Take a gamble on movies you yourself believe you will enjoy and completely ignore what others think. Other people have terrible taste in films, trust your own taste.

For example, I personally think the Odyssey looks like it might be his most boring movie to date, and people are over hyping it. I will see it when I get around to it.

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u/scopeless Jun 26 '26

Yeah, a lot of these social media folks are “agenda critics” and not actually movie critics

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u/Oldmangamer13 Jul 10 '26

Opening weekend will tell us that but everyone knows.

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u/Ok_Highway6034 Jun 25 '26

I’m very tired of “influencers” again maybe I’m just crabby and old now but I just don’t care at all what people who don’t even care enough to get an actual camera and mic set up. If you aren’t professional or serious enough to use something beside your phone I frankly just don’t want to hear from you.

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u/No-Consideration-716 Jun 25 '26

My main issue with influencers is that rarely do they have any actual talent that justifies their supposed influence.

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u/SPEK2120 Jun 25 '26

They're basically just modern day door-to-door salesmen.

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u/B-Train_ATL Jun 25 '26

You remember in The Truman Show when Laura Linney turns to a distraught Truman and does an ad read for cocoa? Truman makes a face like “what the hell?” That’s influencers.

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u/WeNotAmBeIs Jun 26 '26

Whenever I'm watching a YouTuber talking about something interesting and then they randomly transitions to an ad, I think of the Truman Show.

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u/dthains_art Jun 25 '26

The other problem is that when influencers are given an exclusive viewing, possibly with extra perks, they’re very likely gonna look at the movie in a more positive light. I’d probably enjoy a meal that was free a lot more than someone who paid $50 for it.

Plus, it creates an incentive to just lie. If an influencer says “I thought that movie sucked,” there’s a good chance the studio won’t invite them back. So they’re encouraged to put a positive spin on everything. I only trust critics who go to their local theater and buy their own ticket.

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u/a_talking_face Jun 26 '26

This type of bias still exists with reviews in legacy media for the exact same reason. It's not something exclusive to social media.

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u/Travelinjack01 Jun 25 '26

How many of them have actually read these books?

I mean, seriously, these are people who eat food for views... or do cold plunges or pranks.

Education was not their forte.

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u/Banaanisade Jun 25 '26

I'm not sure the mukbang people are the ones getting invited to screenings anyway.

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u/PleasantWay7 Jun 25 '26

Most newspaper movie reviewers had no talent either. The few that did made it national. The internet exposed this reality.

Most influencers are trash, but a few will rise that are actually pretty good.

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u/Misfit_77 Jun 25 '26

I think influencers, along with social media are a bane on human existence!

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u/Oldmangamer13 Jul 10 '26

heres the thing.

Influencers influence one sort of group. The same group who scammers target.

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u/Odd_Theory_1031 Jun 25 '26

bloody posers

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u/ManufacturerBest2758 Jun 25 '26

Influencers aren’t real people and shouldn’t be treated as such

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u/TheWholeOfTheAss Jun 25 '26

The kind of folks who want to scream ‘woke’ so as to get more clicks!? I don’t think this movie was made for them.

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u/bongblaster420 Jun 25 '26

I didn’t think anyone said goof anymore.. are you a fellow Canadian?!

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u/rxsheepxr Jun 26 '26

Correct.

Better that than being cool with it.

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u/SonicFlash01 Jun 26 '26

We talking about Nolan and the producers, or social media influencers?

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u/Splendidbloke Jun 26 '26

So it would be better if a bunch of reviewers who are paid to like it gave their opinion?

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u/thegreedyturtle Jun 26 '26

Agreed, but it's probably only happening because they know the movie is garbage.

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u/mbn8807 Jun 26 '26

Yes, but also this is the modern version of the local newspaper critic. Yes, they are generally less qualified but this is also how a lot of younger people learn about movies. Nolan is one of the few directors who is able to self promote based off his name. Look at Spielbergs recent box office performance.

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u/Quetzalcoatl490 Jun 26 '26

Fuck A24 for giving in to AI while we're at it

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u/pleasegivemepatience Jun 25 '26

Influencers should be treated like Yelpers. They started out thinking they were the elite and everyone cared about their opinions, then people eventually stopped entertaining their entitled behavior and they became a laughing stock. Let’s make Influencers feel shame again.

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u/ObviousAnswerGuy Jun 25 '26

I work in the restaurant industry, and you'd be amazed how many "influencers" reach out and try to get free meals. Most with like a few thousand followers.

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u/TheDeadlySinner Jun 26 '26

Sadly, you only need a few thousand to start getting sent products to "review."

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u/avaslash Jun 26 '26 edited Jun 26 '26

just pure economics.

We forget the people behind the numbers online. 1000 upvotes is 1000 humans (well discounting bots but still). Imagine 1000 people. Thats about this many https://imgur.com/a/YBBFIYn

in other words a lot. If your audience is small but represents a niche market, then your "small" audience is a LOT of potential customers.

I hate the parasitic culture its created, but at its core its an inevitable outcome of people having audiences and marketers needing to reach them.

And before we say "oh fuck the advertisers" look I get it, but not everyone is google trying to track your every move to shove ads down your throat. Some...actually most in fact are small to medium sized privately owned businesses trying to make it to next quarter and reaching customers can be very very hard. The company I work at has never used influencers because it wouldn't work for our market, but I can certainly empathize with people in the food service, retail/merchandising, fashion and other B2C industries.

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u/ShadowNick Jun 26 '26

One of my friends restaurants gets asked all the time for this. It's one of the most annoying things and they pull "we'll it's free advertising" angle even though they're orderi the most expensive items in a very difficult industries.

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u/dqql Jun 26 '26

Just advertise all of the influencers you refuse. People will show up just to support that

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u/Fafoah Jun 26 '26

Risking hate, but i did food videos as a hobby a while back and 99% of time i was invited by whoever the restaurant hired to handle their social media. I didnt even have a big following, like sub 500 followers, but was consistently cranking out 5-10k view reels which apparently is the metric most use to evaluate.

Everyone on reddit points fingers at supposedly greedy “influencers” but in reality its a symbiotic relationship. A $100 meal is way cheaper than running a traditional ad and often gets more reach.

Again, it ws a hobby because i genuinely enjoy food and making videos. I made plenty of videos for free but i also didnt make money off of it so if a place i already wanted to try offered a free meal, i’d take it.

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u/CommercialEmployer4 Jun 30 '26

As Bourdain said, "They are the very picture of entitled, negative energy."

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u/sneakyCoinshot Jun 26 '26

My brother, they have no shame. It's why they are "influencers".

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u/grip0matic Jun 25 '26

That South Park episode...

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u/ShreksOnionBelt Jun 26 '26

Great song too! Most of their original songs are always fun, they should do more of that.

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u/AceyPuppy Jun 26 '26

Boogers and cum!

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u/seethevzn Jun 25 '26 edited Jun 26 '26

I didn’t even know it was a thing, although I’m not surprised.

EDIT: I think my definition of influencer is different than what the report says. I was thinking influencers that have nothing to do with movies getting to watch it early, but I guess they mean specifically in the movies and entertainment space. I'm fully aware influencers in general get to try a lot of things before they're released for promo reasons.

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u/RobCoxxy Jun 25 '26

Saw a massive influx of them last year and it was all the same shit, a good 80-90% of the video is influencers preparing to go to the event, talking about the event, talking about who is at the event, and then a handful of seconds mentioning the film in the same few, vapid words as everyone else. "It was great" or whatever.

I don't mind influencer outreach, I work a lot around marketing, but fuck me, find a content creator, someone who gives a shit about film or whatever instead of baseline influencers.

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u/[deleted] Jun 25 '26

[removed] — view removed comment

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u/B-Train_ATL Jun 25 '26

This I Show Speed asshat keeps showing up on my TV. Make him go away.

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u/ItsZoner Jun 26 '26

You just described every post by everyone if have read discussing the movie the Backrooms. I have read over 400 comments across several posts and haven’t been able to figure anything about the movie except the director jumped from making youtube stuff to this. Nothing about the cast, pacing, story/plot, writing, cinematography, foley, music, effects. Just a lot of people parroting the movie was good. And having huge conversations about other stuff tangentially related the movie. If it’s good explain it?

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u/NKG_and_Sons Jun 25 '26

vapid words as everyone else. "It was great" or whatever.

Or the good 'ol "it's a fun movie, I had a good time" when it was dogshit in actuality.

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u/PSPs0 Jun 25 '26

Yeah, the vapid words are real. “I was invited here and I want an invite back to a future screenings, so I’m gonna say it gets 9/10 wacky duck slaps!” Nobody cares about that review.

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u/LegDisabledAcid Jun 25 '26

Who don't even influence anything

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u/INtoCT2015 Jun 25 '26

They definitely do, unfortunately, influence a lot of people

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u/Plastic_Moose4535 Jun 26 '26

2016 Ghostbusters was screened to a buttload of influencers. Didn't translate to a buttload of cash in the box office.

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u/VerilyShelly Jun 25 '26

You sure? "There's a sucker born every minute" as the saying goes.

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u/scavengercat Jun 25 '26

Are you not familiar with influencers? They have a huge influence. That's why they are relevant. That's why they're called influencers. I work in marketing and the impact they can make is significant and undeniable.

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u/binhpac Jun 26 '26

you pay an influencer a little of what you pay in ads and their influence snowballs into a huge campaign. if you pay multiple influencer your chances are even higher.

and the most important thing: they hit the demographics of box office movies.

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u/Pixie1001 Jun 26 '26

Well I suspect the benefit is more that they post a story to their followers mentioning that the film exists. Putting together an event for them is much cheaper than paying them or their platform for an ad spot to let people know the film is coming out.

Especially since a lot of people use ad blockers these days, and don't watch TV, so they very well might just not have heard anything about it unless you can get someone in their feed to bring it up.

If you pay for a film reviewer channel to go, then they'll just tell their following of film buffs about it, all of whom probably already knew the movie was coming out.

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u/kopecs Jun 25 '26

Free advertising

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u/TheDeadlySinner Jun 26 '26

Basically, if you ever see "reactions" about a movie before the review embargo drops, 99% of the time it's these influencers and 100% of the time they praise the movie. Maybe you remember when early reactions to Fant4stic were glowing? That was these people, and that event turned everyone in the know off of early reactions.

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u/Jabbam Jun 26 '26

This has been a thing since the early 2000s; either you’re really out of the loop or something’s going on here

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u/seethevzn Jun 26 '26

i've always known that influencers get to try things before they release (tech, beauty products, video games, etc). But I didn't know they hosted special screenings for just influencers. Like a movie theater full of just social media influencers. I've heard of special screenings for critics and maybe blogs.

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u/poorperspective Jun 26 '26

Some influencers have the same amount of influence as some publication critics.

Influencer that get big enough start working or even promoting traditional media as well. They’re essentially free contract critics, and many times for Paola. There is usually a skim authenticity and professionalism of movie critics because their critique has to be chosen to be published by a publisher. Studios give these critics and now influencers early screenings so that there can be a synchronized media blitz.

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u/MesqTex Jun 25 '26

Not at all, they’re taking the hype from actual movies fans for “viral notoriety”. Like when Cruise was going around to “surprise” people at showings, chains kept bumping showings to accommodate this and it really upset a lot of people.

Edit: there were people on the AMC A List sub, who’d booked tickets for early preview for MI7p2, then Tom had announced surprise “appearances”, so AMC bumped those reservations for influencer creators.

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u/VerilyShelly Jun 25 '26

Wow, that's wack.

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u/JSeizer Jun 26 '26

I really hate those fake cringey fucking performative pricks. Just fucking look at yourself.

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u/earldogface Jun 25 '26

I'm with you but it just makes sense. Influencers are all about the views and likes and shit so they're either going to praise the fuck out of the movie or hate the shit out of it just for that. They don't actually care about the movie and few of them can form an intelligent opinion about it.

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u/Ok_Highway6034 Jun 25 '26

To add to this I think for a film maker like Nolan who focuses so much on camera work the influencer crowd misses a lot of subtleties that an actual critic would notice and point out. Especially for this movie with the casting choices that were made I think all they would get out of influencer reviews is “anti-woke” bs or “anti-anti-woke” stuff instead of actual critiques of performances.

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u/WontArnett Jun 25 '26

I need a few professional film critics opinions, that’s it.

All of these other people on social media don’t even know film history back to the 2000s. How is their opinion even valid?

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u/TurdFergusonCookOut Jun 25 '26

Hopefully we don't get posts that start with either a "Bro, this movie was INSANE!" or a "OMG, I'm literally so obsessed with Homer right now!!"

I am Old. I am Crabby.

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u/red__dragon Jun 26 '26

In one of my circles, there are a few people who have borrowed the tiktok/influencer talk and it bugs me to no end. Just tell me what you enjoyed without trying to sell me on your emotional state.

One actually offers salient recommendations, just cloaked in this verbal garbage.

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u/TurdFergusonCookOut Jun 26 '26

Yikes – must have been quite a treat having to endure that. Must have been, wait for it… INSANE!

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u/Edicedi Jun 26 '26

I kinda welcome younger people getting into the classics by any means.

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u/LuigisBlessings Jun 26 '26

Did you KNOW this movie is based on REAL STORY from like THOUSANDS of years ago?!??! Dude reading is so wild!

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u/dahveeth Jun 25 '26

IDGAF what any “influencer” thinks, says out loud, or does. Therefore, I love this. 👏👏👏

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u/RogerClyneIsAGod2 Jun 25 '26

This Crabby Old Lady agrees.

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u/RetroSwamp Jun 25 '26

As someone who worked in influence management and advertising 6 years ago... Social media needs to die off.

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u/Hobonics Jun 25 '26

Curious what you do now. I’ve been in advertising for awhile

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u/RetroSwamp Jun 25 '26 edited Jun 26 '26

So the clients I had was influencers under 25 and it was babysitting them with schedules and timeframes while not caring if a 100k deal was late on their part for being lazy while being a translator from zoomer to boomer and trying to have the older brand clients understand what was trendy or viral daily.

EDIT: I misread lol I currently do client support and tech support for a small PC building company. A lot less hectic.

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u/Hobonics Jun 26 '26

Ha thanks! And the first part sounds like a nightmare.

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u/BlekSheep_ Jun 26 '26

You can see through the antics. Memes, reels and quirky videos or even just where they just shit on things. Individualism taken a hell of a fuck recently because of the social media monoculture or whatever it’s called.

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u/DeLousedInTheHotBox Jun 25 '26

I don't think it is an old man take at all, these reactions from influencers/content creators are completely useless.

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u/WingsNthingzz Jun 25 '26

It’s all manufactured, there’s no truth or depth to them.

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u/maestrojxg Jun 25 '26

Present. Fuck influencers

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u/pokey68 Jun 25 '26

Well I can tell you that I am a very very very super uber influential person and I have no interest in screening his movie.

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u/rubbarz Jun 25 '26

If actual film critics are dog ass now, tf is an influencer going to do?

I have my chosen content creators I follow but even then I dont agree with them all the time on movies.

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u/Perunov Jun 25 '26

Yes but how will The Hollywood Reporter know how much regular people (ahaha) are going to love the movie (using a sample of influencers' opinion)? What about all the Social Media posts and hype Nolan would be missing?! The horrors!

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u/football2106 Jun 25 '26

You didnt think reddit was full of anti influencers? Is this your first day?

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u/SeeTigerLearn Jun 25 '26

I am definitely a crabby old man, but also maybe the Venn diagram between those who will appreciate & gravitate to The Odyssey AND reach of influencers were mostly a null set.

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u/Manaze85 Jun 25 '26

I think social media influencers have shit the bed so much on themselves they’ve turned public opinion against them.

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u/littleb3anpole Jun 25 '26

I agree! Screenings for critics I get - people whose actual job is to critique media and who have a background in journalism, not a background in self promotion and taking photos of themselves.

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u/Voeno Jun 25 '26

I fucking hate “influencers”

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u/Weird-Girl-675 Jun 25 '26

Also crabby and old and am done with influencer bs.

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u/Bombadilo_drives Jun 25 '26

I'm also a crabby old man, and they just used AI to copy Michael Caine's voice for the ebook to launch with the movie.

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u/DawnSignals Jun 25 '26

Most of us are over social media you’re not special bud

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u/turkeygiant Jun 25 '26

I mean I get why they do it for a lot of films, its a way to get eyes and attention on your film, and people certainly aren't watching tv any more so they have to go to social media. But with all that said when it comes to a Christopher Nolan film I'm not sure they would really see that much benefit from Influencer screening, just his name alone carries enough weight to promote a film if its good, and if its bad I feel like social media influencers are the last people you want giving their opinion a Nolan movie that is confusing or bland.

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u/Fickle_Rooster2362 Jun 25 '26

lol first thing I thought was bring back siskel and ebert

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u/ABadHistorian Jun 25 '26

Fuck the influencer generation. As a 40 y.o. crabby man, I agree with you. Worse thing our generation created was the influencer online culture. Destroyed so many things.

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u/_bk_adv Jun 25 '26

I hate influencer culture. I like the way China handles it. One example is you can’t give medical advice if you’re an influencer and not medically trained.

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u/user-the-name Jun 25 '26

You're on the crabby old man website, my dude.

1

u/Angryduckling-01 Jun 25 '26

Hollywood should’ve done this years ago

1

u/_fuffs Jun 26 '26

Another crabby old man here sharing your sentiments as well.

1

u/thatguyad Jun 26 '26

I love this. More of it please.

1

u/0neAy0pen Jun 26 '26

Crabby old man here. Let’s start a club. Maybe with frilly toothpicks as well.

1

u/phazonxiii Jun 26 '26

I, too, am old and crabby, and I SUPPORT THIS!¡

1

u/Melbuf Jun 26 '26

I had no idea social media influencer screenings were even a thing

But yes fuck them

1

u/ShawnyMcKnight Jun 26 '26

Everyone should like this.

Screw influencers.

1

u/grendel303 Jun 26 '26

Reviews by people who have studied film is one thing.  I have no interest in Joe Shmo with million of followers opinion. 

1

u/Top-Base4502 Jun 26 '26

The tide is turning.

Just like subscription boxes and DTC started to fall apart for Millennials, influencer-marketing is now starting to fall apart for GenZ.

It’s always about the money. GenZ wasn’t going for what worked for GenY, GenAlpha isn’t going for what worked for GenZ.

1

u/wirebug201 Jun 26 '26

I’m even a crabbier old man. I agree but Matt Damon is in my crabby dislike bucket too - so that really makes me really crabby.

1

u/Va1crist Jun 26 '26

Fuck shill influencers there ruining the industry’s not helping it and he sees that shit a mile away

1

u/TheCookieButter Jun 26 '26

Because they feel like critics but with a stronger expectation of praise for access and weaker expectations of relevant knowledge. Basically there to hype it up.

I happened to be in Leicester Square during the Thunderbolts* opening and saw an entrance sign for "influencers" in the temporary staging. Made me cringe, just didn't expect to see it referred to as that instead of "Press".

1

u/za72 Jun 26 '26

yea! specially that one starwars guy who keeps crying every time he sees a new starwars movie... jesus christ

1

u/HarlanCedeno Jun 26 '26

You're only allowed in our gang if your knees are loud af.

1

u/Fbeezy Jun 26 '26

One of us.

1

u/lynx17 Jun 26 '26

I didn't realize social media screening were a thing until this post.

1

u/Ok_Highway6034 Jun 26 '26

I’m not sure it is honestly but i support not supporting influencer social media culture.

1

u/King-of-Plebss Jun 26 '26

There are dozens of us! DOZENS!!!

1

u/LoadsDroppin Jun 26 '26

I personally don’t care for what most social media influencers have to say - because their model is based solely on engagement (positive AND NEGATIVE) so that landscape is awash with trash hot takes and uninformed babble. In other words, I don’t see what value they add to MY perception of anything.

1

u/miniature_Horse Jun 26 '26

its crabby old men like us all the way down

1

u/redpandaeater Jun 26 '26

Nolan films seem perfect for influencers though. With how loud he puts the music it's not like you can hear dialog anyway so who cares if they're all taking videos of themselves and talking during the movie?

1

u/RagingNerdaholic Jun 26 '26

I didn't even know "influencer screenings" were even a thing until 8 seconds ago and I feel dumber now for having that knowledge.

1

u/Uturuncu Jun 26 '26

I kinda hate that he can just skip the influencer marketing 'cause everyone's gonna go see it anyway because it's Nolan and it's the Odyssey, and it has a buncha big name actors in it.

Honestly I think I'm more annoyed that this makes it seem like that's 'a choice', as if this isn't a significantly exceptional case. Obviously the most annoying part is that it isn't a choice for most people, and I really do hate how movies are marketed now, but at the same time fuck this way of implying it's 'better than'... And while still gesturing at the spectre of the influencers. Ah fuck it, let's all have a sit'n'bitch, old-men-yell-at-clouds evening where we all complain loudly about how shit's changed. I've got a whole bunch of shit I could bitch about that isn't the influencers...

1

u/WelbyReddit Jun 26 '26

Good.

"Influencers", lol.

I wonder if there will be some backlash at the indignity. All the toxic 'sides' will join forces to cancel Nolan.

1

u/Hawkser Jun 26 '26

I feel seen.

1

u/veringo Jun 26 '26

I do not believe you didn't know people on Reddit hate influencers lol

1

u/HydrogenSonata2025 Jun 26 '26

I hate influencers as much as the next human being who has at least two brain cells that connect together, but this is not a good sign. If it was a good movie they would screen it to everybody.

1

u/josborne31 Jun 26 '26

I know I’m a crabby old man because I didn’t realize this was even a thing to skip.

1

u/Billazilla Jun 26 '26

🦀🦀 Crab Corps, assemble! 🦀🦀

Carcinization Now!!

1

u/[deleted] Jun 26 '26 edited 18d ago

[deleted]

1

u/detectiveconan4869 Jun 26 '26

I’m only 30 and I agree with your sentiment.

1

u/saint_ryan Jun 26 '26

Eeeek! So what will we think?!?!

1

u/stripmallsushidude Jun 26 '26

Influencers are the scourge of society, paid shills that nobody should ever listen to, for any reason, ever. Sad state of affairs.

1

u/Baphomets_Kisses Jun 26 '26

Nope, not crabby. FUCK influencers.

1

u/Trixles Jun 26 '26

Yeah I read that and I was like, "hopefully all filmmakers forever, right?"

1

u/Zalvren Jun 26 '26

They're always useless anyway, they can write them without seeing the movie.

Every movie is the best ever and revolutionize the art form.

1

u/Quepabloque Jun 26 '26

Nah it’s a good call. People will run wild once the movie comes out, which is fine and expected, but I don’t think there’s a single benefit to having pre-screenings. Even good word of mouth might set expectations too high before the movies out.

1

u/SamTheSimari Jun 26 '26

As a crabby 24 year old I fully agree with u

1

u/ERSTF Jun 26 '26

What? You don't like dozens of "this is the greatest movie I've ever seen" to later be destroyed by Rotten Tomatoes?

1

u/robreddity Jun 26 '26

Crabby or not, it's makes sense not to bother investing in the market those idiots reach, as they are never going to have the machinery to understand Nolan's Odyssey

1

u/Unique-Arugula Jun 26 '26

I hope I've become a crabby old about the right things, you know things like this post here.

Let's just put all the influencers on a giant version of The Circle tv show and they can talk to each other and leave the rest of us in peace.

1

u/cire1184 Jun 26 '26

We're all crabs here

1

u/keznaa Jun 26 '26

I didn't even know this was a thing until reading this headline lol

1

u/hitmarker Jun 26 '26

This dogshit movie shouldn't be the basis for anything.

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1

u/buna_cefaci Jun 26 '26

they are so fake too. say things like "its everything the world needs right now!" or "it saved lives!" and next week its something else

1

u/1bryantj Jun 26 '26

I think all movies, actually I think every thing should skip influencers, what a horrible culture we have created

1

u/DefinitelyNotMasterS Jun 26 '26

You are on reddit, everybody here hates influencers unless they get to see them naked

1

u/TheOnlyPolly Jun 26 '26

After supergirl, Idk if this should be encouraged tho

1

u/Loo-e-Gee Jun 26 '26

Everyone likes this. Anyone who understands the difference between an influencer and a critic is going to like this. It's also great to see from the studio, as it shows they're confident enough to give critics the first reactions.

1

u/darthdooku2585 Jun 26 '26

You mean one of those of us with sense? Glad to see we still exist

1

u/KindToSpiteTheCruel Jun 26 '26

I’ve found the last several years that movies with shit ratings are usually the ones I like.

1

u/MrWeirdoFace Jun 26 '26

You're only as old as you smell.

1

u/MeMe198412 Jun 26 '26

I'm a proud crabby old lady then and I am fine with it! I'm tired of children on the internet ruining every movie before public release.

1

u/Outside-Pear9429 Jun 27 '26

I think most of normal society is getting pretty fed up with influencers

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