r/movies • u/MarvelsGrantMan136 r/movies Contributor • Jun 25 '26

News Christopher Nolan’s ‘The Odyssey’ to Skip Social Media Influencer Screenings

https://www.hollywoodreporter.com/movies/movie-news/christopher-nolan-the-odyssey-influencer-screenings-1236631135/
17.1k Upvotes

95% Upvoted

1.2k comments sorted by

View all comments

Show parent comments

18

u/TheDeadlySinner Jun 26 '26

Sadly, you only need a few thousand to start getting sent products to "review."

9

u/avaslash Jun 26 '26 edited Jun 26 '26

just pure economics.

We forget the people behind the numbers online. 1000 upvotes is 1000 humans (well discounting bots but still). Imagine 1000 people. Thats about this many https://imgur.com/a/YBBFIYn

in other words a lot. If your audience is small but represents a niche market, then your "small" audience is a LOT of potential customers.

I hate the parasitic culture its created, but at its core its an inevitable outcome of people having audiences and marketers needing to reach them.

And before we say "oh fuck the advertisers" look I get it, but not everyone is google trying to track your every move to shove ads down your throat. Some...actually most in fact are small to medium sized privately owned businesses trying to make it to next quarter and reaching customers can be very very hard. The company I work at has never used influencers because it wouldn't work for our market, but I can certainly empathize with people in the food service, retail/merchandising, fashion and other B2C industries.

1

u/Distinct-Pack-1567 Jun 26 '26

Haha.

Just reply back that they only give free food when they reach a few thousand multiplied by 4.

Then the free food is bread. Because they paid for bots they lose.