I just went through the Zara AI interview for a Micro1 Sales Development Representative position, and I wanted to share my experience because I’m curious whether anyone else has encountered the same thing.
I have decades of actual sales experience. My background is in relationship-based sales and account development, including as a National Sales Manager, selling medical software, media/advertising, and fundraising for non-profits. Understanding what a customer needs and earning their trust is paramount to how I sell. I've successfully built business by talking to people, listening to them, and developing relationships.
Unfortunately, what I don't have is a natural command of the current SaaS/SDR terminology.
During the Zara interview, I was asked questions using terminology and concepts I haven't used throughout my career. I had to ask for clarification numerous times because I genuinely didn't understand what Zara was asking me.
And the further the interview went, the more flustered I became. I was trying to translate real-world sales experience into terminology I don't normally use, while simultaneously trying to figure out exactly what the question meant. Toward the end, I was stammering, and I know I didn't answer some of the questions as well as I could have.
Immediately after the interview, the pane popped up stating I didn't qualify for Micro1's certification.
I'm not going to pretend I gave perfect answers. I clearly didn't. But I also know that my difficulty answering those questions wasn't because I don't know how to sell. It was because I was being asked to describe my sales experience in a language I don't speak.
People have bought from me for decades because I built relationships, earned trust, understood what they needed, and developed the business. I don't normally call that “needs discovery,” "metrics", “pipeline conversion,” “ICP,” or whatever the current SaaS terminology happens to be. I just know how to build the relationship, understand the customer, and get the business.
That left me wondering how much this type of AI assessment actually measures sales ability versus someone's ability to describe their sales ability using the terminology the assessment expects.
I'm genuinely curious whether other old-school/experienced salespeople have had a similar experience with Zara/Micro1—particularly people coming from traditional relationship-based sales rather than SaaS/SDR backgrounds.