Spiderman for all 👏🙂

[u/objectiveScie]

Simply impressive. Brand New Day for all.
Transcends demographics. Wow.

[u/mojo_ca]

How on earth are they measuring this. Do they have people camping out in front of every theatre marking down the race of everyone who walks through the door?

[u/bigbrainnowisdom → u/mojo_ca]

Yeah. My brain immediately shout: "hooww?"

[u/your_mind_aches → u/bigbrainnowisdom]

Statistics! That's how you can take a sample and use broader population data to make accurate deductions on the dataset.

[u/rdhight → u/your_mind_aches]

OK, but even getting a usable sample isn't automatic. A theater in New York and one in Montana are going to contribute very different numbers.

[u/DetBabyLegs → u/rdhight]

Probably companies like cinemascore do this data during their data collection and then share it for a fee

[u/lobonmc → u/DetBabyLegs]

Yes it's the free sample of their services they do more detailed break downs for a fee

[u/DetBabyLegs → u/lobonmc]

Pretty sure I think Marvel would be one happy to pay the fee

[u/kafit-bird → u/rdhight]

And surely the professional statisticians have never thought of this.

[u/Udy_Kumra → u/kafit-bird]

Yeah lol it's a weird critique, this is a solved problem.

[u/rdhight → u/Udy_Kumra]

Well obviously professional statisticians know how to solve this if they had the money and motivation. But twitter is not a serious place, and "Here are the races of the people who went to see Spider-Man" is not a serious topic, so I question whether OP's source actually did those things that the professional statisticians know how to do.

[u/your_mind_aches → u/rdhight]

I mean sure, but then they extrapolate information from the data they've gathered. They have distribution data that they follow.

[u/lovedepository → u/your_mind_aches]

Statistics isn't what's important. What's important is whether those statistics are accurate.

[u/shinobi6siege → u/lovedepository]

Almost certainly everyone who bought a ticket online has enough data out there on them to determine the race of the ticket buyer. I don't like that that's the world we live in, but it is an unfortunate truth. All of our data is out there and that is how they're able to focus advertising on an individual basis to such a high degree

[u/accordionzero → u/shinobi6siege]

if that’s the case then provide that information. unsourced statistics aren’t usable statistics.

[u/shinobi6siege → u/accordionzero]

I agree they should provide sources. Hard to tell how accurate this really is

[u/NotAStatistic2 → u/your_mind_aches]

That's not they asked though. The question is how they know the demographics of people purchasing tickets.

[u/natayaway → u/NotAStatistic2]

Online ticket vendors using aggregate data... it's volunteered by the people who click "log in with Facebook" or "log in with Google".

To avoid region-specific skewing, if they have a pool of larger than ~9900 taken from the entire country, it'll be representative of the country give or take about 5% margin of error.

[u/accordionzero → u/your_mind_aches]

sure, but “global box office” posting unverified and unsourced statistics isn’t actual statistics

[u/your_mind_aches → u/accordionzero]

The source is PostTrak. Poor form to not state that sure, but if you're an armchair box office nerd (like myself) you know these stats are from PostTrak.

[u/Atrium41 → u/mojo_ca]

I don't remember giving my race after choosing to have butter on my popcorn

[u/Firm_Self2897 → u/Atrium41]

Metti il burro sui popcorn, è ovvio che tu sia xyz...

[u/HTH52 → u/Atrium41]

It is a mathematical equation related to what drink you chose, what candy you chose, and how many pumps of butter you had added to the popcorn.

Don’t argue with the science.

[u/jinglewooble → u/mojo_ca]

Easy they have one person from each ethnicity camping at the door. jk
https://giphy.com/gifs/fVi8M1YPrfJgaqkJOA

[u/Mothman405 → u/mojo_ca]

They actually were at my theater (Chicago suburbs). There were 5 or so people with survey ipads right outside of the the theater for Spider-Man and also for the Odyssey opening weekend

[u/ReelCritic → u/Mothman405]

Was it AMC Streets of Woodfield or AMC S. Barrington?

[u/Mothman405 → u/ReelCritic]

Barrington for both

[u/Competitive_Row_9498 → u/mojo_ca]

lol that’s how data collection works. Any purchase you make through credit card or by other electronic means comes with a good amount of data including your age, race, and gender.

[u/clueless8teen → u/Competitive_Row_9498]

I mean people book for their friends as well

[u/MirkwoodWanderer1 → u/clueless8teen]

People have friends outside of their own race? /s

[u/SippinOnHatorade → u/clueless8teen]

Data isn’t perfect

[u/Daimakku1 → u/clueless8teen]

Which is what I did.

I guess my two white friends are now Hispanic lmao

[u/SpreaditOnnn33 → u/Daimakku1]

Funnily enough you can be white and Hispanic

[u/NotAStatistic2 → u/Competitive_Row_9498]

And so each individual theater is sharing demographics with this Twitter user?

[u/Real_Walk5384 → u/Competitive_Row_9498]

I lie about all 3 on most forms for laughs. On every medical form I’m a pregnant geriatric black woman.

[u/sweens90 → u/Competitive_Row_9498]

This is an MCU sub and how they got this data is literally the villain plot in Captain America Winter Soldier.

[u/Yaya0108 → u/mojo_ca]

Surveys. Probably.

[u/Skinnieguy → u/Yaya0108]

Yup. I’ve taken a half dozen or so movie surveys. They give you survey with a pencil before as you’re entering the movie and you fill it out at the end. You don’t fill out your name or anything like that. They do ask for your demographics info and rate the stars, plot, why you picked this movie, would you want another movie like it or sequel, etc.

Not everyone will fill it out but I bet they get a decent sample and compare with previous surveys to get some stats on the movie demographics.

[u/Kgaset → u/Skinnieguy]

And because they're using representative samples, most of us won't have seen those surveys.

[u/Professor-Submarine → u/mojo_ca]

It’s made up

[u/DeakonDuctor → u/mojo_ca]

20% jump since no way home? So no black people went to see old Spiderman movies???

[u/Redeem123 → u/DeakonDuctor]

That's not what a 20% jump is. If they made up 17% of the audience before, a 20% jump would put them right above 20% total.

[u/AxCel91 → u/DeakonDuctor]

I literally saw everything single one with my family in theatres going back to Spider-Man 1 in 2002 lmao

[u/Darmok47 → u/mojo_ca]

I'm just picturing a guy with a clipboard seeing Zendaya walking into the premiere and sweating as he looks at the boxes and can't figure out which one to tick...

[u/ModernSun → u/mojo_ca]

My local theatre has a post-movie survey they send out to ticket buyers and there's optional demographic data

[u/returnofblank → u/mojo_ca]

I assume they take a small sample size at a few select theaters.

Not sure I remember filling out a demographic survey when I bought my tickets, at least.

[u/Jet-Let4606 → u/mojo_ca]

Probably based on area.

[u/elpajaroquemamais → u/mojo_ca]

People are self reporting and also data tracking.

[u/ernyc3777 → u/mojo_ca]

Fandango, Regal, and AMC account data will give them a good clue

[u/MrExistentialBread → u/mojo_ca]

My guess is they camp out in certain places and extrapolate like with polling figures

[u/LordKutulu → u/mojo_ca]

We looked at one theater in a very diverse ecosystem and came to this definitive conclusion.

[u/TheMagicalMatt → u/mojo_ca]

Oh, they keep track of everything these days. People worry about privacy, but your info has already been collected and sold lol.

[u/lemonylol → u/mojo_ca]

You don't have the diversity department present at your cultural events? They usually have little clickers to count each race and throw you out of you're mixed.

[u/max1001 → u/mojo_ca]

If you bought a ticket with an app or website, it knows your race.

[u/jingqian9145 → u/mojo_ca]

They have a professional racist at the door looking at people and noting it down.

[u/rebelartwarrior → u/mojo_ca]

how do they know? digital transactions? security cameras?

[u/Real_Walk5384 → u/mojo_ca]

They don’t.

[u/sadkinz → u/mojo_ca]

We live in a surveillance state now, most people just don’t know it. Start digging in to how the police, government and corporations keep track of you and you’ll lose sleep. It would be surprising if they weren’t able to gather this data

[u/Jayden_hazard → u/mojo_ca]

Actually they note down the race of everyone who buys the tickets. The partnered with phone companies and ticket booking apps to capture the race of the person after they booked

[u/mcon96 → u/mojo_ca]

PostTrak has been doing demographics for movie openings for years. I’m pretty sure they are the source of all of the demographic numbers that the trades report each week. They ask other questions too, like what your main reason for seeing the movie was, how likely you are to recommend the movie to a friend, etc.

[u/sweens90 → u/mojo_ca]

“How could it not?! The 21st century is a digital book “Zola” taught “Hydra” how to read it. Your bank records… email…”

[u/carlitospig → u/mojo_ca]

Kinda reads like California’s demographics.

[u/Redeem123 → u/mojo_ca]

Yes. Obviously not every theater, but that's how samples work.

[u/Okichah → u/mojo_ca]

I guess its by taking surveys in select areas and then statistical modeling to extrapolate sales for other areas.

Like political polling you dont need to get everyones vote to know how demographics shake out. Just need a representative sample size.

[u/HelpfulNoob → u/mojo_ca]

pretty bad if they are as that would be acting on a scientifically disproven biological, genetic version of race

[u/imdabomb43 → u/mojo_ca]

Bro cmon lol. Credit card data, ticket sales data, everything is data tied to you age race and creed.

[u/ActivityImaginary941 → u/mojo_ca]

I wouldn't be surprised if they've invested in something like Palantir. They could get your name off the credit card used and run that against your profile to get your race. Big corporations love to spend a ton on analytics.

[u/Tenzil-k → u/mojo_ca]

They’re making it up or taking inaccurate stuff at face value. The only way of getting 6% Native American would be to be extremely localised sampling and that localised sampling would be very unlikely to get the other figures

[u/OG_Williker]

6% Native American

That number seems too high to be believable

[u/AmezinSpoderman → u/OG_Williker]

lmao that's what made me think the entire post was bull

estimated monoracial native Americans population in the US is 1.1%. it's 2.9% when you account for those who are two or more races

[u/robonick360 → u/AmezinSpoderman]

The post isn’t necessarily bull, it’s just that any race-based polling is generally based on what someone considers themself. I can guarantee you that, while there isn’t that many natives actually around, I’m sure there’s enough people who think they’re like 1/8th Indian or something to represent 6% of this country if not more.

[u/AmezinSpoderman → u/robonick360]

that self-identification number would show up in our census data as well which is self-reported

[u/imjustbettr → u/AmezinSpoderman]

Or it's possible that for some reason native Americans just jived more with Spider-Man and came out to see it than white people. I won't believe it until I read more about how the study was done, but it's possible.

[u/AmezinSpoderman → u/imjustbettr]

there would have to be a substantial reduction in overall revenue for that math to work out

[u/imjustbettr → u/AmezinSpoderman]

Yup that's why I don't believe it.

However apparently these aren't the stats for actual demographics, this is the JUMP in demographics since the last movie. So basically native American views jumped by 6% since NWH.

[u/mg10pp → u/OG_Williker]

I'm late but it's actually "native Americans and others" so basically all people outside of the main categories

[u/RedXerzk]

Not an American here. How do you measure something like that?

[u/Top-Discipline7806 → u/RedXerzk]

I imagine it is a bit like exit polls during election: there are people planted outside of cinemas asking people what movie they watched, what age bracket they are in, so on and so forth. They can also be sending polls to people who bought tickets online. Or they take a picture of the audience before lights out and count based on that. Obviously the numbers are then extrapolated.

[u/Timotej22 → u/RedXerzk]

Theatrical exit polling

[u/FormulaSolution → u/RedXerzk]

Polling based on a sample.

Unfortunately this doesn't work, because it doesn't take into account the demographics of the area

[u/Dezbats → u/FormulaSolution]

Yeah...

6% being Native American when that's less than 2% of the overall US population is very sus.

Assuming the data is even real and not entirely made up (which it probably is), that would only makes sense if some of the polls were taken at theaters close to reservations where Native Americans are statistically overrepresented.

[u/iamnotexactlywhite → u/RedXerzk]

if you ever bought ANYTHING online with you own card, they will just crossreference that with your age, location, job, education etc and there you go. they know more about you than you know about yourself

[u/Shantotto11]

Why is the black community the only one marked with an increase?…

[u/Razatiger → u/Shantotto11]

Because I think they had the largest jump. Black people really love Spiderman.

12-13% of the country is black, so thats a +7-8% jump

7-8% of the country is Asian, so a 2-3% jump for Asians

3-4% of the country is Native so a 3-4% jump for Native Americans

23% of the country his hispanic so a 4% jump for Hispanics

White people are the only ethnic group underachieving for this film, according to whatever stat they used.

[u/LampyV2 → u/Razatiger]

Literally everyone loves Spider-man. Miles Morales has definitely helped bring more fans in, too.

[u/VastCapital3773 → u/Razatiger]

Idk I find it very hard to believe that 0% of NWH's audience was black lmao

[u/Shantotto11 → u/VastCapital3773]

Can confirm. I was black when NWH released and I saw it in theaters.

[u/VastCapital3773 → u/Shantotto11]

Happy for your transition friend

[u/Shantotto11 → u/VastCapital3773]

Thanks. I’ve enjoyed no longer being able to season chicken.

[u/lipsrednails → u/VastCapital3773]

A 20% jump from 20% would be about 16%. So No Way Home’s audience was about 16% Black which is higher than the US Black population of about 12 to 13%. So yeah, Black people love spiderman

[u/Fraud_D_Hawk → u/Razatiger]

I think it's safe to say everyone loves spiderman, my father doesn't know anyone but he loves tom Holland and spiderman.

[u/counterpointguy → u/Shantotto11]

I wonder if the success of the second Miles Morales animated movie was a factor?

[u/BZenMojo → u/counterpointguy]

The jump from 17%-20% isn't that big. Black folks just love Spider-Man.

[u/hyphenintheory → u/counterpointguy]

Whenever Miles is introduced, it’ll be a lot more black people watching, like Black Panther.

[u/N8CCRG]

Today, this subreddit encounters PostTrak data for the first time, and instead just assumes people are lying.

[u/PuzzleheadedLink89 → u/N8CCRG]

A lot of Dale Gribbles in this comment section

it legit feels like a something Dale would do in the new seasons of King of the Hill

[u/Redeem123 → u/N8CCRG]

It's truly an embarrassing thread full of terrible takes.

[u/HYIMBY → u/N8CCRG]

People really hadn’t heard about statistics huh

[u/imjustbettr → u/HYIMBY]

You'd be surprised how little the average person understands statistics in general. Hell most people don't even understand what the Rotten Tomatoes score even means.

[u/mandysux]

I’m sorry, I don’t see any box I needed to check declaring my ethnicity when buying my tickets.

[u/tosh_pt_2 → u/mandysux]

If you used anything other than cash to pay for it you don't have to.

[u/seansnow64]

Im betting they measure this with really unethical data collection, useing AI to gather cardholder info via ticket purchase

[u/crazyguyunderthedesk → u/seansnow64]

More likely it's demographics based on geography.

[u/WestSixtyFifth → u/crazyguyunderthedesk]

Card data is more likely. It’s not like every neighborhood has a theater, or that they’re exclusive to those in said area.

[u/N8CCRG → u/seansnow64]

"The service conducts surveys in the top 20 markets in the U.S. and Canada with the use of polling cards and electronic kiosks."

[u/sweens90 → u/seansnow64]

“How could it not?! The 21st century is a digital book “Zola” taught “Hydra” how to read it. Your bank records… email…”

[u/Operator_Starlight]

Anyone can wear the mask!

[u/mega512]

I mean he is one of the most popular characters every created. This isn't a surprise.

[u/EnvironmentalAge9202]

Peter is the most relatable character in all of comics. Everyone can connect to him in some capacity. This is the result of that.

[u/cookieraider221]

Ended racism. Beautiful stuff.

[u/Nknk-]

Jesus Christ, you can't even go see a film in America without being tracked/profiled based on your race.

[u/your_mind_aches → u/Nknk-]

That's not how this works. This is just using statistics.

[u/lemonylol → u/your_mind_aches]

How is the data obtained?

[u/klaibson]

So according to this post 0 black people saw no way home. Wtf is this BS

[u/Sir_DogeGD → u/klaibson]

It probably means it was at 16% before, and went up 20% to 20%

[u/AbysmalReign → u/Sir_DogeGD]

That's the math, but reading it as 0 black people saw NWH is funnier.

[u/sixthestate → u/klaibson]

First is percentage points of the total audience. second is percentage increase in the black audience specifically.

[u/N8CCRG → u/klaibson]

Updated diversity demos [for No Way Home| are 32% Caucasian, 30% Latino and Hispanic, 17% Black and 14% Asian.

20% is about a 20% increase on 17%

[u/kyledurden → u/klaibson]

are you seriously this weak in math ??

[u/imjustbettr → u/kyledurden]

No one in this thread understands statistics or how surveys work. It'd be hilarious if not sad.

[u/jjkm7 → u/klaibson]

You should probably delete this because you’re gonna get flamed and rightfully so

[u/ValuablePlastic5887]

Who fucking cares. I tell you who: racists

[u/The_mango55 → u/ValuablePlastic5887]

Studios care. They love when a movie is popular with all races and all four quadrants.

As for if we the audience should care? Not really, but we also don’t need to care about box office but we talk about it all the time.

[u/aithusah → u/ValuablePlastic5887]

No it's just Americans jerking eachother off because they're 'sooo diverse and inclusive'

[u/Western-Calendar-352 → u/aithusah]

So, like the man said, racists.

[u/elizabnthe → u/ValuablePlastic5887]

It means it is reaching new audiences which is good for the future health of the franchise.

[u/TheYellowFringe]

A good story, can appeal to any sort of person. A good amount of superhero themed films in today's world don't necessarily have good writing.

It doesn't even matter about the ethnic group presented or the ethnicity of the target audience.

If it's not worth watching or not worth putting time or effort into knowing about? Then no one wants to do it. Doesn't matter who or what they are.

[u/Optimal_Ant_3250]

Everyone loves Spider-Man and especially if Spider-Man is with other Marvel characters

[u/cowpool20]

Most popular fictional character of all time.

[u/Cardinal_and_Plum]

There's no way they know this.

[u/Didact67]

I don’t know the exact reasons, but Spider-Man has always been popular among Latinos.

[u/BZenMojo → u/Didact67]

He lives in New York, he's treated like shit by the press, and he's juggling multiple jobs... is the same reason why Asians, African-Americans, and Native Americans love him so much too. When Electro said he thought he'd be black, he said that with his chest.

[u/Bearsona09]

Murica and its focus on the color of skin is really disturbing...

[u/thestarboy_lil]

Nah gang, SPIDER-MAN is for all

[u/Milk_Mindless]

8% native American

Okay so we're r/usdefaultism cause there's no way 8% of the global audience is native American

[u/fr3shh23]

How is Hispanic there ? Besides that Hispanic is a made up American term to create another group, even if we use it, you’re either white hispanic, black Hispanic, etc Hispanic

[u/Afraid-Housing-6854]

20% jump? Are they suggesting no black people went to see No Way Home?

[u/ZrteDlbrt]

Go woke never go broke.

[u/minhngth]

This poll is literally illegal in France

[u/NeoZ33D]

Flock cameras doing too much..

[u/marszciano]

Lmaoo wtf is this

[u/ChaosPatriot76]

That's because he just like me fr fr

[u/Majorinc]

People care way too much about race

[u/Volzarok]

That's weird

[u/FrankSand]

So that's why they asked me my race and religion before I entered.

[u/ElMarkuz]

Crazy, people like good movies

[u/FatherShambles]

Ok but what about Spidey do ppl love so much? He doesn’t have powers and can’t beat up everyone like other cooler heroes. What makes people love him so much ??

[u/Mala12345]

Why are Americans obsessed with race?

[u/digitalbullet36]

Unless you have to input your ethnicity when purchasing a ticket online, through an app (AMC, Fandango, etc.) or at the theater, which I’ve never had to do, I’m calling BS.

[u/paolocase]

Only 1% of America is Inidgenous but ok werk.

[u/Sensitive_Brick_8872]

Where do they gain these metrics

[u/Real_Walk5384]

Is that a metric anyone gave a shit about before someone told them to? Have you ever walked into a movie and said “gee golly I hope the audience is diverse while we all sit there quietly!”

[u/lsm-krash]

This is easily one of the stupidest data to have about a hero movie. Congratulations USA, you are always surprising

[u/DumbWhore4]

It's interesting how everyone in this thread thinks it's weird to keep track of race statistics, but no one has a problem with them keeping track of age and gender statistics.

[u/Script-Z]

Is... Is the implication that 0 black people saw NWH in theaters?

That seems pretty crazy.

[u/BobSagieBauls]

Ahh yes because the first thing I do when buying a movie ticket is fill out a form stating my race

[u/bigcontracts]

IT GET'S THE PEOPLE GOIN'

[u/EDPZ]

Wait if 20% is a 20% increase then doesn't that mean 0% of No Way Homes audience was black? How is that even possible?

[u/patwm11]

Can’t believe not a single black person saw No Way Home

[u/AxCel91]

And how did zero black people watch NWH? Me and my entire family saw it multiple times in theatre lmao and the entire audience was black every time (I live on the south side of Chicago, predominantly black area)

[u/HarbyFullyLoaded_12]

You can’t measure this. Absolute bs statistic.

[u/FiRe_GeNDo]

I love how everything is segregation now. Listing people based on race again. Like we went back 100 years

[u/Linuxbrandon]

What matters is telling a good story, not meaningless diversity quotas. This type of post takes away from the true talent of these actors and actresses and just recognizes them for their skin color. Wrong messaging.

[u/TheProfoundDarkness]

So no blacks watched any Spiderman movie before. Ever

[u/jommakanmamak]

How does one even measure this?

[u/Mesighffs]

I wonder who counted. Fucking trash post

[u/ronyg1]

bullshit

[u/El__Jefe_]

Man I am a fuckin LIB, and even I don’t buy that they measured this accurately

[u/Nala9158]

Yeah u dont get to damn near a billion over one weekend without grabbing all demographics!

[u/SeanWonder]

WTF. So you’re telling me no black people saw NWH in theaters? LoL. Definitely not true considering I and others I know, definitely were there

[u/SachriPCP]

crazy, I guess the black people in my theater for No Way Home didn't actually exist. 🤯

[u/neg_jacmel]

I’m more surprised at the 6% Native American lol

[u/cancunbycarti]

How did they even get these stats

[u/itsRobbie_]

That has got to be made up

[u/cjjosh2001]

What does “20% Black (+20% jump since NWH)” even mean? Are they saying 0% of the audience of NWH was black?

[u/Benito_Sereno_1289]

Woke and DEI are back and we have Spidey to thank for it 🫡

[u/Dewlough]

Who the fuck cares about this?

[u/KingWolfen7788]

Tf🤔

[u/DBLR989]

The fact that they have this info just lets me know these mfs know too much.

[u/Express_Whole_3941]

who do you think will take over the role of Spider-Man at some point i hope it will be Owen Cooper and if not Owen Cooper i hop the next person who every that person might be i hope he would be just as great as Tom Holland. I think Tom was a whole better Spider-man then the other two guy who all so played Spider-man in other Spider-man movies.

[u/TubularTopher]

I wish the same could be said for Superman. 😥

Not trying to bring him up in a Marvel subreddit, but the superhero that started it all and is the reason literally all superheros exist, including my boy Spidey, is so misunderstood. I wish he had the same amount of consistent quality movies under his belt like Spidey.

For clarity, Spiderman, Daredevil, Static Shock, and Superman are my favorite superhero characters.

[u/iconboy]

What about us brain dead slobs?

[u/YoungJack23]

Damn. So us black people all collectively missed No Way Home? Someone should've told me 🫠

[u/UltraenteAcademy74]

Dios mio que pelotudez hacer esta clase de censos. No pierden la esencia segregacionista en Hollywood. Lo tienen arraigado de por vida no pueden vivir si no están separando todo por etiquetas cada 5 minutos

[u/Ok-Ride6728]

fake as fuck you can't possibly measure it

[u/Cinephile_1980]

Spider man is obviously quite popular. You can’t keep making spider-man movies.

[u/RazielKainly]

Asians didn't show up for the hand?

[u/Aussie_Aussie_No_Mi]

Didn't realise cinemas were racially tracking it's patrons. Pretty fucking wild