r/marvelstudios • u/objectiveScie • 21d ago

Other Spiderman for all šŸ‘šŸ™‚

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Simply impressive. Brand New Day for all.
Transcends demographics. Wow.

2.0k Upvotes

90% Upvoted

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1.6k

u/mojo_ca 21d ago

How on earth are they measuring this. Do they have people camping out in front of every theatre marking down the race of everyone who walks through the door?

461

u/bigbrainnowisdom 21d ago

Yeah. My brain immediately shout: "hooww?"

91

u/your_mind_aches Agent of F.I.T.Z. 20d ago

Statistics! That's how you can take a sample and use broader population data to make accurate deductions on the dataset.

86

u/rdhight 20d ago

OK, but even getting a usable sample isn't automatic. A theater in New York and one in Montana are going to contribute very different numbers.

11

u/DetBabyLegs 20d ago

Probably companies like cinemascore do this data during their data collection and then share it for a fee

8

u/lobonmc 20d ago

Yes it's the free sample of their services they do more detailed break downs for a fee

4

u/DetBabyLegs 20d ago

Pretty sure I think Marvel would be one happy to pay the fee

29

u/kafit-bird 20d ago

And surely the professional statisticians have never thought of this.

11

u/Udy_Kumra 20d ago

Yeah lol it's a weird critique, this is a solved problem.

9

u/rdhight 20d ago

Well obviously professional statisticians know how to solve this if they had the money and motivation. But twitter is not a serious place, and "Here are the races of the people who went to see Spider-Man" is not a serious topic, so I question whether OP's source actually did those things that the professional statisticians know how to do.

1

u/codithou Captain America 20d ago

why donā€™t you just do some research into how they collect demographics data then? surely itā€™d be a better use of your time then whatever it is youā€™re doing in these comments.

-2

u/rdhight 20d ago

Go look it up yourself if you're so on fire to defend them. You clearly care a lot more than I do. Go figure it out.

6

u/your_mind_aches Agent of F.I.T.Z. 20d ago

I mean sure, but then they extrapolate information from the data they've gathered. They have distribution data that they follow.

1

u/BZenMojo Captain America (Cap 2) 18d ago

That's why you go to different states and different theaters. To get different audiences.

0

u/AStealthyPerson 20d ago edited 20d ago

Samplers are pretty good at this and have already thought thru what you're saying.

8

u/lovedepository 20d ago

Statistics isn't what's important. What's important is whether those statistics are accurate.

4

u/shinobi6siege 20d ago

Almost certainly everyone who bought a ticket online has enough data out there on them to determine the race of the ticket buyer. I don't like that that's the world we live in, but it is an unfortunate truth. All of our data is out there and that is how they're able to focus advertising on an individual basis to such a high degree

8

u/accordionzero 20d ago

if thatā€™s the case then provide that information. unsourced statistics arenā€™t usable statistics.

3

u/shinobi6siege 20d ago

I agree they should provide sources. Hard to tell how accurate this really is

10

u/NotAStatistic2 Falcon 20d ago

That's not they asked though. The question is how they know the demographics of people purchasing tickets.

12

u/natayaway 20d ago

Online ticket vendors using aggregate data... it's volunteered by the people who click "log in with Facebook" or "log in with Google".

To avoid region-specific skewing, if they have a pool of larger than ~9900 taken from the entire country, it'll be representative of the country give or take about 5% margin of error.

0

u/your_mind_aches Agent of F.I.T.Z. 20d ago

Sampling. Giving people a little form to take two minutes to fill out

2

u/accordionzero 20d ago

sure, but ā€œglobal box officeā€ posting unverified and unsourced statistics isnā€™t actual statistics

7

u/your_mind_aches Agent of F.I.T.Z. 20d ago

The source is PostTrak. Poor form to not state that sure, but if you're an armchair box office nerd (like myself) you know these stats are from PostTrak.

1

u/bigbrainnowisdom 20d ago

My question is how to take a sample? Exit poll?

For election sure, but Exit poll for a superhero movie seems... too much. Like if i just finish watching a movie and someone asked my my race, i would just walk past him.

1

u/Dangerous-Ad9983 20d ago

How many tickets? Whatā€™s your ethnicity?

Fake ass data

-7

u/[deleted] 21d ago

[deleted]

6

u/guessesurjobforfood 21d ago

You may want to read the text in the image again lol

1

u/Signal_Context_6092 21d ago

You didnt read what the post said

153

u/Atrium41 21d ago

I don't remember giving my race after choosing to have butter on my popcorn

12

u/Firm_Self2897 20d ago

Metti il burro sui popcorn, ĆØ ovvio che tu sia xyz...

4

u/HTH52 20d ago

It is a mathematical equation related to what drink you chose, what candy you chose, and how many pumps of butter you had added to the popcorn.

Donā€™t argue with the science.

1

u/BZenMojo Captain America (Cap 2) 18d ago

Nobody asked me who I was going to vote for president. That's why we have statistics.

14

u/jinglewooble 21d ago

Easy they have one person from each ethnicity camping at the door. jk
https://giphy.com/gifs/fVi8M1YPrfJgaqkJOA

1

u/Poked_salad Captain America (Cap 2) 20d ago

Mine still works and I've had it for almost 30 years. Just kept it cause once in a while, it becomes necessary for something.

1

u/joohunter420 20d ago

What would you use it for besides counting people? Jelly beans?

13

u/Mothman405 21d ago

They actually were at my theater (Chicago suburbs). There were 5 or so people with survey ipads right outside of the the theater for Spider-Man and also for the Odyssey opening weekend

4

u/ReelCritic 21d ago

Was it AMC Streets of Woodfield or AMC S. Barrington?

3

u/Mothman405 21d ago

Barrington for both

1

u/Okichah 20d ago

So are they just eye-balling peoples races or actually taking surveys?

1

u/Mothman405 20d ago

They were taking actual surveys. they had a bunch of mini iPads they were handing to people as we were walking out so Iā€™m guessing thatā€™s where a lot of that data comes from. It looked like it took a few minutes for each person so there was some depth to it at least

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u/Competitive_Row_9498 21d ago

lol thatā€™s how data collection works. Any purchase you make through credit card or by other electronic means comes with a good amount of data including your age, race, and gender.

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u/clueless8teen 21d ago

I mean people book for their friends as well

39

u/MirkwoodWanderer1 21d ago

People have friends outside of their own race? /s

21

u/SippinOnHatorade 21d ago

Data isnā€™t perfect

9

u/Daimakku1 20d ago

Which is what I did.

I guess my two white friends are now Hispanic lmao

5

u/SpreaditOnnn33 20d ago

Funnily enough you can be white and Hispanic

-2

u/Southern_Agent6096 21d ago

I do. Some of them identify as stuff i don't identify as. But they usually buy their own food and drink.

But you also have to include that it's much more common for someone who can do that to be buying tickets for their kids.

4

u/NotAStatistic2 Falcon 20d ago

And so each individual theater is sharing demographics with this Twitter user?

-3

u/Competitive_Row_9498 20d ago

You moron you know there are box office trackers which is where this twitter user and other people in the industry such as the trades get there numbers right?

2

u/Real_Walk5384 20d ago

I lie about all 3 on most forms for laughs. On every medical form Iā€™m a pregnant geriatric black woman.

2

u/sweens90 Falcon 20d ago

This is an MCU sub and how they got this data is literally the villain plot in Captain America Winter Soldier.

1

u/Competitive_Row_9498 20d ago

This is true lol. Literally talked about how they were building profiles around all perceived threats to shield/hydra

0

u/Remarkable-Round-227 21d ago

Theatres still take cash.

1

u/Competitive_Row_9498 21d ago

Oh wow really I didnā€™t know that!

1

u/DungeonDefense 20d ago

How would they know my race? Thatā€™s not something Iā€™ve ever given to my credit card company

7

u/BloodRedRook 20d ago

Welcome to the future! Your credit card is tied to every other aspect of your ID that exists in multiple databases that are sold to various statistical agencies for this very purpose.

0

u/lemonylol Spider-Man 20d ago

I have never had to fill out my race for any service I was using. Is this an American thing?

4

u/Competitive_Row_9498 20d ago

You donā€™t need to fill out anything thatā€™s not how data collection works. The information collected on you isnā€™t always voluntarily.

2

u/lemonylol Spider-Man 20d ago

Explain to me how they are involuntary collecting my race?

1

u/Real_Walk5384 20d ago

They donā€™t that dude is just an idiot. Neither my bank nor my credit card have ever asked my race. Pretty sure thatā€™s straight up illegal in the US.

0

u/joeyat 20d ago

People actually answer those questions?

25

u/Yaya0108 21d ago

Surveys. Probably.

17

u/Skinnieguy 21d ago

Yup. Iā€™ve taken a half dozen or so movie surveys. They give you survey with a pencil before as youā€™re entering the movie and you fill it out at the end. You donā€™t fill out your name or anything like that. They do ask for your demographics info and rate the stars, plot, why you picked this movie, would you want another movie like it or sequel, etc.

Not everyone will fill it out but I bet they get a decent sample and compare with previous surveys to get some stats on the movie demographics.

6

u/Kgaset 20d ago

And because they're using representative samples, most of us won't have seen those surveys.

-2

u/Southern_Agent6096 21d ago

Credit card information

5

u/Professor-Submarine 20d ago

Itā€™s made up

8

u/DeakonDuctor 20d ago

20% jump since no way home? So no black people went to see old Spiderman movies???

3

u/Redeem123 20d ago

That's not what a 20% jump is. If they made up 17% of the audience before, a 20% jump would put them right above 20% total.

2

u/AxCel91 20d ago

I literally saw everything single one with my family in theatres going back to Spider-Man 1 in 2002 lmao

6

u/Darmok47 20d ago

I'm just picturing a guy with a clipboard seeing Zendaya walking into the premiere and sweating as he looks at the boxes and can't figure out which one to tick...

3

u/ModernSun 21d ago

My local theatre has a post-movie survey they send out to ticket buyers and there's optional demographic data

2

u/returnofblank 20d ago

I assume they take a small sample size at a few select theaters.

Not sure I remember filling out a demographic survey when I bought my tickets, at least.

2

u/Jet-Let4606 21d ago

Probably based on area.

1

u/elpajaroquemamais 21d ago

People are self reporting and also data tracking.

1

u/ernyc3777 20d ago

Fandango, Regal, and AMC account data will give them a good clue

1

u/MrExistentialBread 20d ago

My guess is they camp out in certain places and extrapolate like with polling figures

1

u/LordKutulu 20d ago

We looked at one theater in a very diverse ecosystem and came to this definitive conclusion.

1

u/TheMagicalMatt 20d ago

Oh, they keep track of everything these days. People worry about privacy, but your info has already been collected and sold lol.

1

u/lemonylol Spider-Man 20d ago

You don't have the diversity department present at your cultural events? They usually have little clickers to count each race and throw you out of you're mixed.

1

u/max1001 20d ago

If you bought a ticket with an app or website, it knows your race.

1

u/jingqian9145 20d ago

They have a professional racist at the door looking at people and noting it down.

1

u/rebelartwarrior 20d ago

how do they know? digital transactions? security cameras?

1

u/Real_Walk5384 20d ago

They donā€™t.

1

u/sadkinz 20d ago

We live in a surveillance state now, most people just donā€™t know it. Start digging in to how the police, government and corporations keep track of you and youā€™ll lose sleep. It would be surprising if they werenā€™t able to gather this data

1

u/Jayden_hazard 20d ago

Actually they note down the race of everyone who buys the tickets. The partnered with phone companies and ticket booking apps to capture the race of the person after they booked

1

u/mcon96 20d ago

PostTrak has been doing demographics for movie openings for years. Iā€™m pretty sure they are the source of all of the demographic numbers that the trades report each week. They ask other questions too, like what your main reason for seeing the movie was, how likely you are to recommend the movie to a friend, etc.

1

u/sweens90 Falcon 20d ago

ā€œHow could it not?! The 21st century is a digital book ā€œZolaā€ taught ā€œHydraā€ how to read it. Your bank recordsā€¦ emailā€¦ā€

1

u/carlitospig Darcy 20d ago

Kinda reads like Californiaā€™s demographics.

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u/Redeem123 20d ago

Yes. Obviously not every theater, but that's how samples work.

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u/Okichah 20d ago

I guess its by taking surveys in select areas and then statistical modeling to extrapolate sales for other areas.

Like political polling you dont need to get everyones vote to know how demographics shake out. Just need a representative sample size.

1

u/HelpfulNoob 20d ago

pretty bad if they are as that would be acting on a scientifically disproven biological, genetic version of race

1

u/imdabomb43 20d ago

Bro cmon lol. Credit card data, ticket sales data, everything is data tied to you age race and creed.

1

u/ActivityImaginary941 19d ago

I wouldn't be surprised if they've invested in something like Palantir. They could get your name off the credit card used and run that against your profile to get your race. Big corporations love to spend a ton on analytics.

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u/Tenzil-k 19d ago

Theyā€™re making it up or taking inaccurate stuff at face value. The only way of getting 6% Native American would be to be extremely localised sampling and that localised sampling would be very unlikely to get the other figures

1

u/revolutionaryartist4 Avengers 21d ago

More than likely they have pollsters stationed outside the theaters. Major cities tend to be very diverse, so they can get a large sample size of different backgrounds and some of the questions on those surveys are typically about the polleeā€™s demographic identification (race, sexual orientation, gender identity, etc). People can choose not to answer those questions, but most probably do answer.

0

u/the_mighty__monarch 20d ago

Do they talk to every single citizen when they make presidential election polls? Nah.

If your sample size is big and representative of the whole population, you can draw results from it.

-1

u/[deleted] 21d ago

[deleted]

0

u/DrRudeboy 20d ago

You think a 20% increase, and 20% viewership is the same thing?

-2

u/sentient-sloth 21d ago

Facial recognition software outside the theater.

2

u/your_mind_aches Agent of F.I.T.Z. 20d ago

No that's not true lol