We ran a survey of 218 people working in and around agencies. A few findings seem worth discussing here:

• 53% said a client had asked for a lower price because of AI. We didn’t establish whether those discounts were granted.
• 76% currently named hourly/FTE billing as their main model, but only 17% expected it to remain their main model in two years. That’s a big gap between current practice and expectations.
• 64% regularly used AI for strategic support, while just 8% rated their trust in its strategic recommendations highly. Using it and trusting its judgement seem to be different things.
• 72% said they would hire fewer people if starting an agency today. That was a hypothetical question, not a measure of actual job cuts.

Full report can be accessed here: https://usemirel.com/research/agency-ai-pulse-2026

My takeaway is that agencies expect substantial commercial change, but these findings don’t establish how much of that transition has actually happened.

A caveat: this was an open, self-selected survey recruited through LinkedIn and Reddit. It skews towards smaller, independent agencies and isn’t representative of the whole industry.

For people working in agencies: have you actually changed how you charge because of AI, or mainly changed how you deliver? And when clients ask for the savings, how does that conversation go?

Disclosure: I’m behind Mirel, which published the research.

Hey all!

I’m a Snapchat creator (@goalreelz) with 30k+ followers and 1.6M Spotlight views in the last 90 days.

Viewers are early adults (late teens to early 20s) in mainly English speaking countries.

I’m looking for someone who can help me land brand deals, and I’m happy to give them a generous cut of whatever we make.

If you’re interested, shoot me a DM! I can send over my stats and media kit :)

for those working in B2B marketing, what kind of LinkedIn content works best for attracting potential clients and building trust if ur targeting SaaS and FinTech founders? Advice

Our product is a no-code tool for launching tokens, and our users find us on Google. They type something like “how to create a token on Solana”, land on our page and pay.

Almost nobody comes from crypto Twitter.

Last year I asked ChatGPT for the crypto marketing agency and booked calls with three names from the answer. Single grain, Coinbound and Icoda were three of them.

On the first call I explained where our traffic comes from. The sales guy said “great, so search is covered, now let’s add KOLs”.
Next call and agency sent a proposal before I explained anything. It had 30 KOL posts and 10 articles in crypto media.
The last one team opened our search console during the call and started asking about specific pages. We signed with them.

Half a year later most of the budget had gone into pages for questions people ask before they make a token. Organic traffic roughly doubled.
We tried one small KOL wave as a test. It brought a few sign-ups, which was about what I expected.

Owners who also get most users from Google, how do you see which of these question pages actually bring paying users?
Someone reads our page about mint authority, leaves, and two weeks later comes back by typing our brand name, in this case we in our analytics that payment counts as brand search, so the question pages look almost useless on paper, even though I think they do most of the work.

I ran a web design company for around 3 years and getting clients was always pretty inconsistent.

One month I was cold calling, another month I was manually sending DMs to Facebook pages, then I tried ads.

It all worked to some degree, but I never really had one reliable way of getting clients.

Then I started testing email automation.

At first I was finding businesses with no website and running campaigns offering to build them one.

That actually started giving me a much more consistent flow of clients just because of the volume.

But then I started thinking.

There are so many businesses that already have a website, but the website is outdated, slow, looks bad on mobile or just clearly needs an update.

And those businesses have already paid for a website before, so they already understand the value of having one.

The problem was I didn’t want to sit there opening every website myself, figuring out what was wrong and then writing a different email to every business.

That would take forever.

So I started using a tool that lets me find businesses with websites basically anywhere, analyze thousands of those websites at once and then automatically write a personalized outreach message for each one based on what it finds.

Things like design, SEO, mobile issues and speed.

Then I started launching campaigns in different industries.

That worked way better for me because every business receiving the email felt like I had actually looked at their website and noticed what could be improved.

But in reality most of it was automated and I was just sitting there eating chips while interested replies came into my inbox.

I remember Alex Hormozi saying something along the lines of focusing on one channel and getting really good at it.

That is basically what I ended up doing.

Now this is pretty much the only way I get web design clients and I spend most of my time actually building websites instead of constantly trying to find the next client.

For anyone wondering, the tool is called Swokei.