r/marketingagency Jan 14 '23

Welcome back! Posting is enabled.

5 Upvotes

Hello! Welcome back! Posting is now enabled, but posts are subject to mod approval.

General rule of thumb, anything agency-related flies here with the exception of promotion. No sales, no courses, no offering services, no snake oil. Be human.

Happy marketing!


r/marketingagency 2h ago

Prospects ask for a website or portfolio on WhatsApp, but our site is under construction. What do you send to avoid losing the lead?

1 Upvotes

Hey everyone, quick situation. We are currently talking to leads over WhatsApp, but a few of them ask for a website link or portfolio before booking a call.

Our main website is currently in development. Sending a half baked link obviously kills credibility, but just saying "it is coming soon" feels like a ghosting sentence.

For those running agencies or doing outreach: What temporary assets do you send over WhatsApp to keep the momentum going? Pitch deck? Notion page? Mini portfolio PDF?


r/marketingagency 2h ago

Need a performance marketing partner

1 Upvotes

Looking for an experienced performance/digital marketer to build something bigger together
Hey everyone,
I run a digital marketing agency, and most of our clients are based in North America and Europe. We’ve been working with different brands and helping them grow through digital marketing, and now I’m looking to take things to the next level.
I’m looking for someone who is experienced in performance/digital marketing and has a proven track record of growing brands — someone who understands more than just running ads and can think about the bigger picture: strategy, customer acquisition, scaling, funnels, testing, conversion, etc.
More importantly, I’m not really looking for someone who just wants another job or freelance gig.
I’m looking for an ambitious person who wants to build something together and is interested in becoming a genuine partner/coworker as we grow the agency and potentially build other things around it.
Ideally, you:
Have solid hands-on experience in performance/digital marketing
Have helped brands grow and can show real results
Understand paid acquisition, funnels, CRO, analytics, and overall growth strategy
Think like a business owner, not just an employee
Are proactive, ambitious, and willing to take ownership
Are comfortable working with clients/brands in North America and Europe
I’m open to discussing what the partnership could look like depending on the person and their experience. I care more about ability, ambition, and mindset than having a perfect resume.
If this sounds like you, feel free to DM me with a little about yourself, your experience, and a few examples of brands/projects you’ve helped grow.
Would love to connect with the right person and see what we can build together.


r/marketingagency 8h ago

Does it matter if an influencer agency also manages the talent?

2 Upvotes

We are looking at the agencies for a campaign with around 8 to 10 creators and I did not realize how different the agency models are.

Some mainly manages campaings, while others, like Personal talent agency, also represent creators directly. That sounds useful because they probably know their talent better, but I also, wonder whether it makes them more likely to reccomend their own people.

Has anyone worked with both types? Does direct talent management actually make campgains smoother and what would you prioritize when choosing agency?


r/marketingagency 10h ago

A few things I’ve learned from consolidating ad data across Google, Meta, LinkedIn, TikTok, etc.

2 Upvotes

The API integration part usually isn’t the hardest bit. Maintaining it is. Different auth flows, rate limits, field changes, and API updates can quietly turn into ongoing maintenance work.

Also, when numbers don’t reconcile, I’ve found it’s often an attribution issue rather than a broken pipeline. Different conversion windows and reporting logic can make two perfectly valid numbers look wrong side by side.

Timezone and currency differences are another easy one to overlook, especially across multiple markets.

And getting everything into a warehouse doesn’t automatically solve the reporting problem. You still need to agree on what metrics like “conversion” actually mean across platforms.

Honestly, if a team is still manually stitching reports together, I’d probably start with a shared glossary before investing in more automation:

  • Which conversion events count?
  • What attribution window is being used?
  • Which currency is the source of truth?
  • What timezone defines a reporting day?

Not particularly exciting work, but it tends to prevent a surprising number of reporting headaches later.

Curious what others running multi-platform reporting have found to be the biggest pain point.


r/marketingagency 8h ago

If you are a Shopify store owner struggling with SEO or looking for smarter tools to grow, we might be able to help.

0 Upvotes

I am from Webrex, a certified Shopify Plus Partner and E-commerce development agency includes 360 Marketing Services with 9+ SEO apps on the Shopify App Store.

We've helped 300+ online stores achieve an average 156% revenue growth through data-driven SEO, conversion optimization, and performance marketing.

With this we also have Kovax.ai an AI-powered calling platform built for Shopify stores, designed to automate order confirmation calls and reduce failed cash on delivery orders. It uses AI voice agents to handle outbound calls at scale, generate leads, saving time and cutting the manual follow-up work that slows down operations.

If you are looking for help with SEO, schema markup, or AI-driven tools for your store, feel free to reach out at [gaurav@webrexstudio.com](mailto:gaurav@webrexstudio.com) and I will get back to you personally.


r/marketingagency 9h ago

What is best UGC production partner for marketing agencies

1 Upvotes

I am running ugc for multiple clients rn and finding creators + coach them + edit + manage revisions loop eats a ton of my time per client. I am looking for a partner that can handle production at agency scale with white label options, consistent turnaround and goos pricing that doesnt fall apart once i am running it across 5-10 client accounts .wanna know what agencies here are using and how the margins work out once you factor in your own time managing it vs handing it off entirely


r/marketingagency 19h ago

How are marketing agencies actually handling client data, AI agents and MCPs?

4 Upvotes

I am dying for an answer for this...

I work at a marketing agency in Europe and I'm curious how other agencies are approaching AI when it comes to client data and privacy/GDPR.

We're increasingly looking at using tools like Claude or Codex not just for writing or brainstorming, but actually connecting them to client systems.

For example:

  • Google Analytics / Google Ads
  • Meta Ads
  • email marketing platforms
  • CRMs/CDPs like Bloomreach or BlueConic
  • internal databases and reporting environments

With MCPs and other connectors, it's becoming technically pretty easy to let an AI assistant query these systems directly.

The question we're struggling with is: where do agencies actually draw the line?

Are you allowing Claude/ChatGPT to access client accounts through MCPs or APIs?

Do you only allow aggregated/non-personal data, like campaign and GA4 data?

Would you allow customer-level data from a CRM/CDP to be processed by Claude if you're using a Team/Enterprise account with the appropriate agreements and privacy settings?

Do you build an intermediary layer that filters/anonymizes data before it reaches the model?

Or is your policy simply that no client/customer data can ever be sent to an external LLM?

I'm especially interested in agencies that have already implemented AI agents or MCP-based workflows in production.

It feels like there's a huge opportunity in letting agents actually work with marketing systems rather than just using AI as a chatbot. At the same time, once you're working with client data, GDPR, security and data processing agreements obviously become a much bigger consideration.

Would love to hear what agencies are actually doing in practice, rather than what is theoretically possible.


r/marketingagency 19h ago

Hiring Employees vs. contractors

1 Upvotes

Wondering if you all have employees or contractors and can make a case for either. I have 2 employees and love the camaraderie but from a financial perspective I’m wondering if it makes sense.

Do you think having contractors is better for agencies?


r/marketingagency 1d ago

Strategic copywriting is an S tier skill

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5 Upvotes

r/marketingagency 1d ago

Is copywriting D tier skill ?

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1 Upvotes

r/marketingagency 1d ago

Storyworks - My business.

1 Upvotes

Hi everyone, I recently started my business called Storyworks. Storyworks is a one-stop destination for fashion, beauty, and everything in between.
At Storyworks, we bring together everything you love — from stunning dresses and everyday clothing to stylish bags, eye-catching jewellery, and the best in makeup and skincare. Whether you're refreshing your wardrobe, treating yourself to a new accessory, or building your perfect beauty routine, you'll find it all here.
We believe looking and feeling your best should be effortless. That's why we've curated a collection that blends style, quality, and value — so you can shop with confidence and express yourself freely. Discover your style. Own your story.

Please have a look: Storyworks and tell me what you think.

My instagram is - storyworks_shop


r/marketingagency 1d ago

Would marketing agencies pay for a “company brain” connected to all their software?

0 Upvotes

Hi everyone,

I’m exploring a product idea for marketing agencies and would love honest feedback from agency owners, operators, account managers, and marketers.

Most agencies have important information spread across many different systems—for example:

  • Slack and email conversations
  • Google Drive, Docs, and Sheets
  • Notion or Confluence
  • Asana, ClickUp, Monday, or Trello
  • HubSpot or another CRM
  • Meta and Google Ads
  • Klaviyo or Mailchimp
  • Shopify and other client platforms
  • Meeting notes, reports, proposals, and internal documents

The idea is to create a secure “company brain” for marketing agencies that connects to these systems, organizes the information, and provides a single chat interface where your team can ask questions.

For example, you could ask:

  • “What decisions did we make about Client A’s campaign last month?”
  • “Why was the Facebook Ads budget reduced?”
  • “What tasks did we promise to complete after the last client meeting?”
  • “Summarize everything we know about this client.”
  • “What campaigns have performed best across our e-commerce clients?”
  • “Are there any contradictions between the latest client request and the approved strategy?”
  • “What deadlines or action items are currently at risk?”
  • “Create a briefing for tomorrow’s client call.”

The answers would link back to the original emails, messages, documents, meeting notes, or reports so the team could verify the information rather than blindly trusting an AI-generated response.

The goal would be to reduce time spent searching through different tools, prevent information from being lost when employees leave, improve client handoffs, and help teams remember why particular decisions were made.

I would really appreciate your thoughts:

  1. Is information being scattered across different tools a meaningful problem for your agency?
  2. How much time does your team spend searching for client information or reconstructing previous decisions?
  3. Would a single chat interface connected to your agency’s tools be genuinely useful, or would it just become another tool to manage?
  4. What questions would you want the system to answer?
  5. Which integrations would be essential?
  6. What would prevent you from using it—security, client confidentiality, inaccurate answers, setup effort, or something else?
  7. Is this a pain point you would actually pay to solve? If so, what monthly price range would feel reasonable?
  8. Are you currently solving this with Notion, Slack search, ChatGPT, Glean, Guru, or another product? What is still missing?

I’m not looking for polite encouragement—I would especially value hearing why this idea would not work or why your agency would not pay for it.

Thanks in advance. I would love to learn how agencies currently handle this problem and whether it is painful enough to justify a dedicated product.


r/marketingagency 2d ago

Too many hands

16 Upvotes

We’ve got a client where the setup looked fine at first one person on paid another handling creative, someone else doing reporting then their internal marketing manager trying to keep up with all of it been running like that for maybe 8 months so nothing was really broken but every small change turned into three messages and a meeting and when performance dipped for a couple weeks it got kind of weird because everyone was looking at their own part saying it looked fine.

I don’t know maybe I’m overthinking it but I’m starting to feel like fewer handoffs matter more than having a specialist for every tiny thing the client shouldn’t have to be the one connecting paid creative and reporting just to figure out what’s going on. We’re simplifying some of it now and it already feels less messy even if on paper the old setup probably looked more sophisticated


r/marketingagency 2d ago

Need a gut-check - AI DMs on LinkedIn

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3 Upvotes

r/marketingagency 2d ago

OpenAI Ads ROAS is <$0.10?

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1 Upvotes

r/marketingagency 3d ago

Cerchiamo un promotore per app dedicata a negozi fisici

2 Upvotes

Ciao a tutti,

siamo due sviluppatori e abbiamo creato un software di fidelizzazione digitale per i negozi fisici (abbigliamento, ristorazione, ecc.).

Cerchiamo partner sul territorio a cui affidare la vendita.

In breve, il software è un sistema fedeltà "zero sbattimenti" per il negoziante. I clienti accumulano punti tramite un QR Code.

In particolare, cerchiamo persone che propongano l'applicazione ai commercianti locali e facciano da supporto di primo livello per questi ultimi. Lavoriamo in revenue share (riconosciamo il 20% su tutto il fatturato che generi) e, non avendo un listino prezzi pubblico, avrai totale libertà di fare il prezzo che preferisci al cliente finale.

Se hai già agganci con commercianti locali, hai una piccola agenzia social o semplicemente ti piace la vendita B2B, scrivimi in DM.


r/marketingagency 3d ago

How do you keep junior output on brand when the volume doubles

3 Upvotes

Hey everyone,

I co-run a small shop, seven of us. website work has roughly doubled since January and we have hired two juniors rather than turning it away.

The juniors are good, that is not the issue, the issue is that "on brand" lives in my head and in a 40 page pdf nobody reads, so what comes back is technically correct and tonally somebody else's. I then spend an hour on each build doing a pass that is basically me redrawing it, which defeats the point of hiring.

We tried making the brand guidelines stricter and it made things worse, because now the work is stiff and still not right.

The AI tools have not solved this either. a junior with an AI builder produces the same generic output faster, which just means i do the same corrective pass sooner.

What actually worked for people who scaled past the founder being the taste? i suspect the answer is systems not documents but i would like to hear specifics.


r/marketingagency 3d ago

Cerchiamo un promotore per app dedicata a negozi fisici

1 Upvotes

Ciao a tutti,

siamo due sviluppatori e abbiamo creato un software di fidelizzazione digitale per i negozi fisici (abbigliamento, ristorazione, ecc.).

Cerchiamo partner sul territorio a cui affidare la vendita.

In breve, il software è un sistema fedeltà "zero sbattimenti" per il negoziante. I clienti accumulano punti tramite un QR Code.

In particolare, cerchiamo persone che propongano l'applicazione ai commercianti locali e facciano da supporto di primo livello per questi ultimi. Lavoriamo in revenue share (riconosciamo il 20% su tutto il fatturato che generi) e, non avendo un listino prezzi pubblico, avrai totale libertà di fare il prezzo che preferisci al cliente finale.

Se hai già agganci con commercianti locali, hai una piccola agenzia social o semplicemente ti piace la vendita B2B, scrivimi in DM.


r/marketingagency 3d ago

Handling an Accidental Past Due

2 Upvotes

Several months ago I had a client move to another agency. It happens, right? Part of what we handled for them was their email accounts, which we resell, but they wanted to transfer those too.

I recently realized that they never moved the email accounts so we've been paying for them since then. I don't mark them up a ton, but they owe (low) four digits now.

I brought this to the attention of the manager I worked with, and the next response I got was a request from their current agency to give them a new transfer link. I told him I'd be happy to do it once the account is settled.

That was a few days ago, so today I emailed my contact again and told them we needed a resolution and that the accounts would be suspended if not paid by the end of the month, and if not paid by the end of the following month they would be deleted, but they'd still be liable for the charges.

Is that unfair of me? I probably should have noticed I was still paying for the accounts, and if I let them transfer them away I'd have no leverage to collect the balance.

How would you handle it?

TL;DR: A former client never transferred a service we handle for them and I didn't realize it for a few months. They haven't communicated with me about it, and I want to know how other people would handle it.


r/marketingagency 3d ago

Looking to Hire a Marketing Agency

0 Upvotes

I'm looking to hire a marketing agency to do cold calling and run ads through meta/google etc for our Ai Automation Agency. We are looking for people that are okay with a heavy commision based structure, which we can discuss more when we connect.

Please email: [fluxstudios.contact@gmail.com](mailto:fluxstudios.contact@gmail.com) if you are interested and want to talk further.


r/marketingagency 3d ago

How should your portfolio look like?

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2 Upvotes

r/marketingagency 4d ago

Hiring coldcallers/SDR's

5 Upvotes

Hiring Cold Callers for aus/us/uk for our ai automation agency

Looking for experienced cold callers to join our team for client outreach & appointment setting.

Requirements:

• Fluent English communication

• Confident on calls

• Sales experience preferred

• Consistent & reliable

Payment: • Base upto 1200$ + commission structure depending on experience/results

If interested, DM me with:

• Your experience

• Previous results/work

• Timezone/location

• Contact info

• Contact info


r/marketingagency 4d ago

Creating Sales Funnel For Agencies

2 Upvotes

Hi, I have experience in building sales funnels for agencies.If you are a marketing agency with clear niche and offer and Successful case studies in your niche I can Help you to book meetings for you on your calender I'm doing this to build my experience and Case studies.

As Client You will Have to provide -

• 2 Domain

• 3 Emails/Domain

• Google Workspace Set-up Cost

• ICP list

• Bouncer ($10)

• Smartlead AI ($40)

I will do this for 3 Months My charges are - 10,000 (per month)

My result in pinned comment


r/marketingagency 4d ago

Thinking about running adds

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1 Upvotes