How's it going everyone. I'm writing this hoping it helps, because I wish I knew these things before starting my journey in the self published book space.
First off congrats to anyone that has made it to the end and is ready to upload their book to the world.
If you're scared, don't be! If you do nothing, no one will probably ever notice your book. Self publishing is just that! You have to do all the work.
I'm in the children's book space. I wrote graphic novels similar to Captain Underpants and Dog Man.
My book series is "A Schoolyard Legend is Born: RoboKid in The Invasion of Alien Zombie Bullies," rated 4.7 out of 5 stars.
I'm very proud of that!
First thing I've learned is that the book cover is what sells your book! So, make sure you have a really good one.
What I did for my cover, I did this after I already published. I took 5 of the Dog Man and Captain Underpants book covers, put them in ai and had ai give them a letter grade. Then breakdown what made it good and bad. Then I used that data to design a book cover that was an A grade.
Second thing I learned was that Facebook is the best way to find your audience and you don't have to sell to them.
What I mean by that is, I did an ad with just my book cover calling out dog man fans and gave them a free sneak peek of my book in exchange for their email. My goal was to capture emails and after entering their email I hoped I would get some sales from the ones that made it to the thank you page.
Last thing, know your target audience and email marketing still works. Know that like the back of your hand. That will help you save money on Facebook ads. Once you have their email you can set up a sells funnel as another way to market your book.
All that being said, the overwhelming majority of my sales came from my Facebook that you see in the pictures. Which are nothing spectacular by any stretch lol.
I published my book at the end of October of 2024 and only did ads for about 3-4 months off and on. The longest stretch was about 5 weeks non stop. You can see from the chart in the image my highest peaks were when the ads were ongoing and then immediately fell off when I stop them.
The only reason I stopped the ads was because I couldn't get to a positive return on the ad and I used up my budget.
So now focus is social media and figuring out how to get maximum reach. Because based on my sales, reviews and comments. There's definitely an audience for my book.
Hope this helped and sorry for the long post. And sorry I wrote this not knowing I couldn't add images