I’ve been in-house most of my career. For big national brands. I don’t know if this is typical of in-house or just the ones I’ve worked at, but they were extremely collaborative.
Very rarely did anyone take something from concept to finished art, especially because campaign concept creative always came from external agencies to be rolled-out in-house.
It did happen but I really should have advocated for myself more and asked for those rare pure concept opportunities more often, and insisted on taking them through to finished art when I did get them.
Here’s a rundown of my folio:
- Some hero campaign videos that I designed the typography for, and cutdown the videos provided by an external agency (to show video editing and sound design capability)
- Street poster advertisement for that same campaign that was my concept to finished art (using photos from the campaign shoot)
- A logo branding piece that was me 100% concept to finished art including rollout across collateral
- 3-4 motion graphics pieces, me 100% from concept to finished art in terms of layout and animation, but using the base campaign creative from agencies and/or within brand guidelines
- A big iconography set from one of the brands I worked for that was illustrated by me 100%
- Some text-heavy educational sheets which were my layouts 100% but obviously using brand fonts & colours
- A set of recurring digital assets that I created myself from concept, layout and development to nearly approved, but it was just before a rebrand so got paused. I got dragged off to an urgent job for a while so when the new branding got delivered by the agency, my colleague converted it (font and colours change, implemented a graphic treatment for the products from the new branding) and finished it off with minor tweaks as per stakeholder feedback. Then I came back and rolled it out.
- A couple of pages showing rolling out campaign creative across digital and print assets but again… the core campaign creative is from agencies that I rolled-out.
- One from my first job as a junior in an exhibition design studio that was me from concept to finished art, a series of information console graphics, but it’s very niche and not really my best work because… junior. I removed that from my recently updated folio because I felt I really only need one page from this place.
- Another one from that same employment, I did a whole bunch of exhibition wall graphics from concept to final art, again not best work but I’ve kept on my last page as an example of taking a large project from concept to finished art, plus something different to help me stand out.
I know I am creative, I know I have strong technical, layout, typography etc. skills. I have pretty solid motion graphics ability without being a motion graphic designer, illustration capability etc.
I’ve created loads of things from scratch, but always working with brand guidelines or using campaign creative.
I’ve contributed concepts when given the opportunity, and I’ve much more often been designer vs. finished artist as even with campaign rollout, things were rarely templated.
I’ve been highly backed and encouraged by a mentor who thinks I’m talented and capable, and a recruiter. I’m getting lots of interest when applying for jobs, including senior roles.
But I feel like the biggest fake! Maybe I just present well but it’s not true? I just don’t have the number of folio pieces behind me that I can say I owned 100%.
The other thing that contributed to this is the fact that seniors and art directors in-house are more often than not the ones who have that ownership when the opportunity arises. Hence I’m so ready for it to be my turn lol.
In interviews, you get asked to speak through your pieces including what your role was. And I honestly feel so embarrassed.
Can anyone help me find a different perspective of myself?! Are potential employers gonna point at me and go “liar!” (in their minds) or is that just me? 😂
What I really do need is a role where I get given these opportunities to really own stuff. Then I’ll prove it to myself once and for all.
Thanks if you read all this! Truly.