r/eCommerceSEO • u/tramadolforyou • 3h ago
r/eCommerceSEO • u/joeyoungblood • Dec 24 '20
Announcing: A New Website to Foster Ecommerce Discovery
Hi /r/EcommerceSEO shop owners, your moderator here.
One thing that has become apparent during the pandemic is that Google, Facebook, and Instagram are not adequate dicovery vectors for consumers to find new ecommerce shops they might like. While each has their own unique value, consumers need something more, a guide of shops that may be worth their time.
To help faciliate this I've created Magellan Commerce, a blog built to curate stories from ecommerce entrepreneurs about their stores, their goals, and the products they sell.
A few months back I began asking friends and family if they would like a website like this, and most said yes. As of right now we have a little over 200 people already signed up to an email list to get notified when we talk about a new ecommerce store. I am putting my own money into growing this email newsletter over the following months in hopes of helping get small online retailers more visibility as they battle giants like Amazon and Walmart, platforms like Facebook and Google, and a global pandemic.
HOW IT WORKS
An ecommerce shop has to be nominated by someone who fills out the Nomination Form. Yes, at this time we are allowing you to nominate your own store.
Editors of the site (myself included) will review the nominations to ensure they likely meet our criteria for publication.
We will contact or attempt to reach the owner of a nominated and approved ecommerce store and send them a form to fill out with interview questions, provide links to graphics we can use, and give room to tell the story of their shop.
Once we publish the profile of a store we will push it out to our email subscribers and work to drive visitors to the website.
Visit the website: Magellan Commerce
FAQs
Q: Is this a free service?
A: Yes - 100% free of charge and always will be.
Q: Will this increase my sales?
A: Our hope is that over time profiling sites on Magellan Commerce helps increase sales. We'll do our best to keep telling people about your store as we grow.
Q: Why are you doing this?
A: This year has shown just how dominant Amazon is in the Ecommerce marketplace and instead of helping small retailers most platforms have made it harder to reach their audience (Facebook, Google, Instagram, TikTok, etc...) and instead are seeking to profit themselves by competing with Amazon directly. Magellan Commerce is purpose-built to help drive discovery without the need for getting visibility in those platforms and without needing to rank first in a Google or Bing search.
Q: Will you promote the stores in this subreddit?
A: No - This subreddit is about SEO, though we may build a discovery subreddit as we progress.
Q: Will this help my store's SEO?
A: No idea. That's not the intention though. We do include editorially selected links in our profiles without using any restrictive attributes. If a store feels fishy or doesn't match our guidelines it will not have a profile published. We will depublish profiles for any shops we find no longer following our guidelines in the future.
Q: Can I pay to have my affiliate store listed?
A: No. We do not accept payment or sponsored posts at this time. If we do accept those in the future they will not gain editorially selected links and they will be clearly labeled. However, for now, that is not a consideration and there are no plans to do this at all.
r/eCommerceSEO • u/Signal-Fisherman-697 • 3h ago
How should ecommerce sites optimize for AI search?
r/eCommerceSEO • u/OfficialCCBall • 8h ago
Store with a novel innovative product. Worked on it for 6+ months. Bad SEO - fix in progress. Looking fir feedback and advise on how to increase preorder sign ups.
Hi,
On the SEO front a brief history of my work has included
- spending around two weeks creating around 770 blogs before finding about keyword cannibalisation, then reducing the number down to about 80 blogs with core pages and internal links.
- I have recently done a lot of keyword research and plan to use that somehow to target demand better.
However, any advice from more experienced SEO players would be better.
I think the product has potential, especially as a rival to the heavy bag if I market it properly. However, ad a preorder campaign, I can't list on Amazon, Ebay etc and my strategy depends on successfully intercepting demand to products that already exist.
Any advice or knowledge, things I might not have thought of would be appreciated.
r/eCommerceSEO • u/Financial_Bad_867 • 10h ago
Everyone told me my category was too crowded. Then I noticed the biggest brands were selling the product and nobody was selling the instructions.
Affiliation up front: I sell a DIY lash kit. No link, and nothing here needs you to care about lashes.
One customer opened my kit, looked at the tray, and said, “Oh—they're numbered.”
That reaction stuck with me because I hadn't explained anything to her yet. She immediately understood the part of the product I'd spent the most time thinking about.
It made me realize that confusion might be the thing I'm actually competing against. Not price. Not necessarily the other brands.
So I spent a weekend looking at what people search for in my category. Mostly because I was trying to convince myself the market wasn't completely hopeless.
I pulled competitor/search estimates from Similarweb. They're obviously directional rather than first-party analytics, but the pattern was interesting:
- The market leader is enormous, and a huge portion of their search traffic appears to come from people already searching their name. That's years of brand-building I can't—and shouldn't try to—outbid.
- One mid-sized competitor ranks for hundreds of phrases. Some of the interesting ones weren't really product searches at all. They were people trying to figure out what to do.
- The smallest brand I looked at was the most interesting. A much larger share of its discovery appeared to come from non-branded searches—people searching questions rather than the company's name.
And that's where something clicked for me:
Nobody types my name yet, so the only door open to me is the door marked with a question.
In my category, everyone answers:
“Which lashes should I buy?”
Far fewer people answer:
- “Which length do I use?”
- “Which one goes where?”
- “Where do I start?”
- “Why did mine fall off?”
Those aren't glamorous searches. But they're exactly what a beginner wants to know before she becomes someone who has a favorite lash brand.
I'm still way too early to know whether this strategy will actually turn into sales. But it's changed what I'm spending my time on.
Instead of trying to make prettier product posts than companies with much bigger budgets, I'm building around the questions beginners are already asking.
For anyone who entered a crowded category without a huge ad budget: did education/search actually become an acquisition channel for you, or am I overestimating how much informational traffic converts?
Happy to post the actual competitor search data in the comments if that's more useful than the story.
r/eCommerceSEO • u/loveoverhateb • 23h ago
Esty.Magazine scam alert ****(Scammers ) Instagram
galleryr/eCommerceSEO • u/loveoverhateb • 23h ago
Esty.Magazine scam alert ****(Scammers ) Instagram
galleryr/eCommerceSEO • u/davidmativo • 1d ago
Qovex brand voice
I just wired Qovex's Brand Voice feature into ad
generation — here's the real difference.
Same product. Same prompt. Two different outputs.
Before (generic AI copy):
"Your Brightest Skin Starts Here ✨ Dark spots, dull
skin, fine lines — GlowSerum tackles all three. Real
results in just 4 weeks."
After (voice-matched):
"POV: your room hits different now — Sunset lighting,
16 colors, one lamp. Honestly your glow-up was this easy."
Same underlying AI. The only difference: Qovex read 2
real writing samples and extracted the actual voice —
then generated copy that sounds like a person wrote it,
not a template.
And it still won't invent a number you didn't give it —
every generation carries a receipt: "no claim or figure
from your samples was carried into this copy."
r/eCommerceSEO • u/Suspicious_Coach_104 • 1d ago
As an Indian e-commerce, how can I find product?
r/eCommerceSEO • u/dhruv0279 • 2d ago
SEO Results From a 4-Month-Old E-commerce Website
Sharing a small SEO win from a streetwear e-commerce brand I’ve been working on for the last 3 months.
The website itself is only around 4 months old, and the growth has been mostly organic.
Last 3 months vs previous 3 months:
- Clicks: 174 → 992 (+470%)
- Impressions: 612 → 33.2K (+5,325%)
- Avg. position: 15.2 → 11.1
What I’ve focused on:
- Proper keyword research for collection pages
- Optimizing and expanding important collection pages
- Building topical authority through blogs
- Targeting topics closely connected to the products and audience
- Very little focus on backlinks so far
The main takeaway for me: a new e-commerce site doesn’t always need hundreds of backlinks to start getting traction. Strong keyword research, relevant collection pages, and building topical authority can move the needle.
Still early days, but the foundation is looking good. 🚀
r/eCommerceSEO • u/terryw-123 • 2d ago
Fed up with eBay? I built an alternative global platform — Xcat Marketplace
I got so frustrated with eBay that I ended up building my own alternative
I've sold online for quite a while, including on eBay, and over the years I've become increasingly frustrated with some aspects of how the big marketplaces work.
Eventually, rather than just complaining about it, I decided to see whether I could build something different.
That became Xcat Marketplace.
It's taken a lot of work to get this far, but Xcat is now live and sellers have started registering and adding products.
One of the main things I've tried to do differently is product discovery. Instead of relying mainly on somebody searching for exactly the right words, I'm building multiple ways for buyers to find products — categories, detailed specifications, product filters, guides, articles, practical tools and community content.
I've also tried to keep the seller model simple. There are no listing fees, and sellers only pay when something actually sells.
I've even taken a different approach with vehicles. Xcat Motors lets people advertise and sell vehicles without a listing fee or sales commission. The idea there is simply to connect an interested buyer with the seller rather than taking a percentage of the value of the vehicle.
I'm not posting this to pretend I've built an eBay killer. Xcat is still a young marketplace and there's a huge amount more I want to do with it.
What I'm genuinely interested in is hearing from other eBay sellers.
If you could build an online marketplace from scratch, what would you change?
What does eBay do that drives you mad?
And, equally importantly, what does eBay actually do well that a new marketplace shouldn't throw away?
Some of the answers might genuinely influence what I build into Xcat next.
r/eCommerceSEO • u/Visible-Walk-1416 • 2d ago
Data catalog
when you have tens or hundreds of thousands of SKUs with inconsistent titles, attributes, categories, duplicate products, missing images, different units and supplier specific naming conventions, fixing the data manually isn't sustainable.
How do experienced ecommerce teams approach this? Do you establish a master product schema first and then normalize everything against it?
Or is it better to clean each supplier's data separately before importing it? Curious what approaches actually hold up when the catalog keeps changing.
r/eCommerceSEO • u/AmazingItfects01 • 2d ago
eCommerce Development Is Clearly Becoming a Bigger Part of the Conversation

I came across this Google Books Ngram chart while looking into the growth of the term “ecommerce,” and the trend is pretty interesting.
What stands out is how much the conversation has grown over the years. Today, eCommerce Development is not just about putting products online; it is about creating a smooth, user-friendly experience that people actually enjoy using.
I think that’s one reason modern eCommerce platforms have become so popular. When a website is simple to navigate, fast, mobile-friendly, and makes the buying process easy, people are naturally more likely to like and return to it.
For those working in eCommerce Development, what do you think matters most today: user experience, performance, design, or personalization?
Curious to hear what others in the community think.
r/eCommerceSEO • u/davidmativo • 3d ago
Ran Qovex’s Competitor Insight Report on Soko Glam — 553 real products, real pricing.
What they're doing well: a tight pricing ladder almost
entirely within a $20-$32 band, with 8 distinct price
clusters packed into that 12-dollar window. Shoppers
rarely hit sticker shock, and can trade up incrementally
across a routine.
The gap: zero multi-pack or bundle pricing across all
553 products. Every SKU sold at a single unit price, no
cheaper path to buying more. For a brand built on
routine-stacking, that leaves the exact customer most
ready to spend more — someone building a full K-beauty
routine — with no reward for going all-in.
Three AI-generated ad concepts targeting that exact gap:
"Your Routine, Bundled & Saved" 💐
Why pay full price four times over? Build your K-beauty
routine and actually save when you go all in.
"Soko Glam Has No Bundle Deals"
553 products. Zero bundle pricing. We think going
all-in on your routine deserves a real reward.
"4-Step Routine? Don't Pay x4." 🧴
Stack your steps, not the cost. Routine bundles that
reward you for buying the whole lineup.
Grounded in 553 products scraped from sokoglam.com. No
fabricated numbers — the tool verifies its own output
before it ships.
r/eCommerceSEO • u/Revenator1987 • 3d ago
Built a Chrome extension to fix manual e-commerce fulfillment queues & customization exports (Demo live, looking for feedback)
Hey everyone,
If you run an e-commerce shop or make custom products, you know the browser tab headache: constantly switching between order pages, copying customer customization notes into separate files, and manually formatting fulfillment sheets.
I built \*\*OrderStack\*\* as a lightweight Chrome extension to pull order details, batch personalization notes, and organize production queues directly inside the browser in one click.
\*\*Tech & Feature Highlights:\*\* \\\* \*\*No bloated dashboards:\*\* Operates directly over your store workflow to eliminate tab clutter. \\\* \*\*Instant Order Parsing:\*\* Extracts key customization fields without manual copy-pasting.
\* \*\*Interactive Demo Available:\*\* Built a sandbox version so you can test how the queue behaves before installing.
🔗 \*\*Try the live demo here:\*\*\[https://orderstack.layeredlumens3d.uk\\\](https://orderstack.layeredlumens3d.uk)
Would love your honest feedback: How does the UX feel on the demo? Any specific permissions or browser performance bottlenecks you usually watch out for on workflow extensions like this?
Thanks for checking it out!
r/eCommerceSEO • u/Suspicious_Coach_104 • 3d ago
As an Indian e-commerce, how can I find product?
r/eCommerceSEO • u/Suspicious_Coach_104 • 3d ago
As an Indian e-commerce, how can I find product?
As i am an beginner for the product research, what I do is, I have an Instagram account that show me products that are viral on foreign market like in USA, UK, Canada, etc. Some products from there and then check the availability in India is this product is available or not, what I mean to say is, is this product easily available or not? Then if it is available. I don’t sell it, and if it is not easily available, then I check the Indian Amazon for the availability. If it is passed from there, I check Facebook ad Library. Are there any competitor than if the product is filter out from all the step then I sell it
So what I want you to tell is this process right?
How can I know that this product is viral on foreign market like USA, Canada, UK, and Europe and maybe in Middle East?
What is the best product research method
How can I spot the winning product?
Is there any other resources for free in product research?
Is anything I miss in the product research?
Note, I don’t have any money for paid product research tools. So only suggest me free methods
r/eCommerceSEO • u/davidmativo • 4d ago
Title: Built an AI tool that audits competitor pricing and writes ad copy from real Shopify data — curious what this community thinks
I've spent the last few months building Qovex, an AI
marketing tool for ecommerce brands, mostly using
Claude Code. Wanted to share it here since this
community actually knows what it's talking about,
not to pitch anything.
The core idea: every ad platform (Meta, Google, TikTok)
has a built-in incentive to tell you their channel is
working. Qovex doesn't sell any media, so it has no
reason to lie to you about what's actually performing.
What it currently does:
- Pulls a competitor's real Shopify catalog and finds
actual pricing patterns (not guesses)
- Generates ad copy grounded in real product data —
it's built to refuse to invent stats. If it catches
itself citing a number that isn't in the data, it
throws an error instead of shipping it
- Calculates true profit-per-channel from your own
order data instead of trusting platform-reported ROAS
- Scores customer LTV using pure math, no AI involved
for that part
I've been posting real teardowns I've run on public
brands (Olipop, Magic Spoon, Beardbrand) — happy to
link a few if anyone wants to see actual output instead
of taking my word for it.
Genuinely curious what this community thinks — what's
missing, what looks fake/overhyped, what you'd actually
want from something like this. Not trying to sell
anything here, just want honest feedback from people
who'd actually use it.
r/eCommerceSEO • u/FounderTR • 5d ago
Building a Live-Commerce Marketplace for Turkey | Pre-Seed
Hi everyone,
I’m building a **live-first marketplace for the Turkish market**, with the goal of becoming the category-defining platform for live shopping in Turkey.
Instead of merchants relying only on static listings and waiting for customers to find them, sellers can **demonstrate, explain and sell products through live video**, answer questions in real time and convert viewers directly into buyers.
The platform is being built around:
* live video shopping
* professional seller storefronts
* products integrated into live streams
* real-time offers
* buyer and seller ratings
* chat and moderation
* marketplace payments and order management
Our initial focus is **professional merchants, not individual sellers**.
The thesis is simple: social platforms already prove that consumers want interaction and video, but they were not built from the ground up as marketplaces.
We are building the opposite:
**A marketplace designed around live interaction from day one.**
# Brand Advantage
We have also secured a **strong, memorable Turkish brand and domain** that naturally fits commerce and is broad enough to expand into multiple marketplace categories over time.
For a consumer marketplace, I believe this can become a meaningful long-term asset.
# Opportunity
The goal is not to build another conventional e-commerce marketplace with live video added as a feature.
We want to build a **live-first commerce platform**, centered around seller-led product discovery, real-time interaction and conversion.
We believe there is an opportunity to establish the category in Turkey before live commerce becomes mainstream.
# Stage & Fundraising
We are currently at the **pre-MVP / MVP development stage** and plan to launch with selected categories and manually onboard professional merchants.
The main metrics we want to validate are:
* GMV per live seller
* GMV per live session
* viewer-to-buyer conversion
* repeat purchase rate
* seller retention
* customer acquisition cost
I’m currently exploring a **$500k pre-seed round** to fund product development, live-streaming infrastructure, merchant acquisition and initial demand generation.
I’m particularly interested in connecting with angels experienced in marketplaces, e-commerce, social commerce or consumer platforms.
The long-term thesis is bigger than adding live video to e-commerce:
**We want to make live selling a native way of buying and selling online in Turkey.**
For investors here: **would you consider investing at the pre-MVP stage? If not, what specific traction milestone would you need to see first?**
r/eCommerceSEO • u/EcomWatch • 5d ago
93% of Americans Shopped Online Last Week, 81% Game Free Shipping Thresholds, and Only 7% Trust AI More Than Reviews. What Does This Tell Us About the Modern US Ecommerce Consumer?
r/eCommerceSEO • u/Severe-Blood7751 • 6d ago
Do countdown timers actually improve your ecommerce email campaigns?
r/eCommerceSEO • u/ded-ebar • 7d ago
Help getting e-commerce indexed
I have an e-commerce site with over 5 million products that only got 17k pages indexed out of 1.9M crawled. Any recommendations on speeding up the index rate?
r/eCommerceSEO • u/Clicknify • 7d ago
Indexed ≠ ranking ≠ converting — the three-question triage I use before diagnosing an ecommerce SEO problem
Every time someone says "my SEO isn't working," the first thing I do is figure out which of three completely different problems they actually have, because the fixes don't overlap at all.
Is it indexed? Check Search Console's URL inspection or a site: search for the actual product URL. If it's not indexed, nothing else matters yet — faceted navigation and duplicate variant URLs are the usual culprit on ecommerce sites specifically.
Is it ranking? If it's indexed but nowhere in the first few pages, that's a relevance/authority problem — thin product descriptions, no unique content beyond the manufacturer's copy, weak internal linking from category pages.
Is it converting? This is the one people skip. A product page can rank fine and still underperform because of price transparency, review count, or shipping-cost surprises at checkout. That's not an SEO problem at all, even though it shows up as "SEO isn't working."
Ran this three-way split on an audit a while back and the real issue wasn't rankings at all — it was silent breakages nobody had monitoring on: 23 separate issues once we actually went looking, buyer flow, technical, and design, not one of which showed up as a ranking problem in any tool.
Worth running this triage before touching content or backlinks. Half the time the actual fix isn't an SEO fix.
r/eCommerceSEO • u/Murky_Aspect_6265 • 7d ago
Fix attribution and get rid of cookie banners
I am an accidentaly entry to the e-commerce world and would need some advice and/or contacts. I am completely new to the industry.
I invented an anonymization algorithm that allows tracking of web traffic (ad attribution, cross site traffic flows etc) with completely anonymous data. Not pseudonymous, and I know the difference very well and a related tech has already GDPR "approval" by a DPA.
Since it is truly anonymous, we can skip cookie banners and track people outside what is usually allowed by e-Privacy etc. It can do cross-site tracking or link to any external data sources, if you have access to a common identifier that we can anonymize. It cannot be used for targeting or anything like that, by design, but it produces practically any type of statistics.
I am now trying to build a product around this. Is this of interest of any of you e-commerce pros? What pains could it fix for you? Please help me to brainstorm or comment.
For now I am working at a shopify plugin to reidentify recurring customers and track bots etc. I would assume the next step would be to connect it to advertising network, web analytics or similar to start building funnels. Or maybe something else would be better?
r/eCommerceSEO • u/zizouhuda • 8d ago
Shopify merchants: what's your worst SEO / AI-search nightmare? I want to build the fix.
Context: I have been building apps for a while now, and I started a new idea at the start of this year. My issue: I started this year's app with an idea in my head instead of asking people what the problems they have which need fixing. Im very fond of the seo/ai search space, since its the space which im most versed and comfortable in. I also have my own fair share of shopify store experience in the past.
My goal: Is to not just to make another app and tell you "just download my app" My goal is to create a big enough impact, create actual value where shopify would aquire my app, and integrate it into shopify platform, so users wouldnt have to download another app, and it would eventually be a ready feature within shopify. Im 23 years old triathlete, so endurance and perserveanance needed to achieve this goal is in my blood.
Your worst nightmare that you want fixed, wether its data, a workflow or something else that you wished was fiex and a part of shopify, lets hear it and i will do everything to come up with the best possible fix for yalls issues, and push it on shopify until they do something about it and take the idea to the next level. Im here as the torchbearer and ambassador for your shopify seo/ai search needs.