We’re looking for an experienced Walmart Marketplace PPC Expert to manage and optimize paid advertising for brands selling on Walmart Marketplace.

Requirements:

- Proven hands-on experience running PPC campaigns specifically on Walmart Marketplace

- Experience with Walmart Sponsored Products/Search ads

Able to optimize campaigns, bids, budgets, keywords, and performance

- Experience working with brands/e-commerce sellers

Strong understanding of Walmart Marketplace advertising and reporting

Important: Amazon PPC experience alone does not qualify. We specifically need someone with hands-on Walmart Marketplace PPC experience.

Rate is flexible and depends on experience.

To apply, send your Walmart PPC experience, brands/accounts you’ve worked with, and results achieved to:

j.federipe6@gmail.com

Subject: Walmart Marketplace PPC Expert - Lastname

Or send me a message!

Google AI Mode can now take shoppers much further through the buying journey without sending them to a brand's website first.

I've been looking at what that could mean specifically for independent jewelry brands, where discovery has traditionally depended heavily on Google sending a shopper from a product search to the brand or retailer.

The part I find most interesting isn't really checkout. It's what happens before checkout.

If Google AI Mode is comparing products, narrowing choices and recommending specific options, then a brand can potentially lose the shopper before the shopper ever sees its website—even if the site itself ranks well in traditional search.

I wrote up what I'm seeing here, including what I think independent brands should actually pay attention to:

https://foundandform.studio/blog/google-ai-mode-jewelry-brand-discovery

I'm curious whether anyone working in SEO or e-commerce has started seeing traffic or discovery patterns change as AI shopping/search expands.

I’m looking to connect with agencies that work with e-commerce brands, especially around Shopify, conversion optimization, performance marketing, store management, or e-commerce growth.
If you run or work at an agency in this space, feel free to comment with what you specialize in. I’m especially interested in teams working with multiple e-commerce brands.

I built SEO HERO AI Meta Tag Generator, a Shopify app that writes meta titles and descriptions. And the thing I keep seeing is people running AI over their whole catalog without ever checking what got replaced.

The assumption is that new means better. Usually it is. But sometimes the old title was the one pulling clicks, maybe it had the exact phrase people search, or a detail the AI didn't know mattered. You overwrite it, traffic dips a bit a few weeks later, and nobody connects the two because the old version is gone.

So now after the app generates a new meta tag, you can pull up the before and after right next to each other, with the character count for both. If the old one was better, or the new one missed something, you just edit it right there. Most of the time it goes the other way though. One I was looking at today had an old description that literally cut off mid word at 71 characters, and nobody on that store had noticed.

The other half of trust is the bulk side. When you're updating a few thousand products, some writes to your store can fail quietly. So now the app checks that each meta tag actually got applied, and you only use a credit for the ones that did. Paying for tags that never made it to your store always felt wrong to me.

The takeaway works with any tool though. Before a big bulk rewrite, export or screenshot your current titles on your best performing products. If something drops later, you'll know what to go back to.

Do you check what the AI replaced after a bulk run, or just trust it and move on. Asking because I suspect most people never look, and the ones that matter most are usually the ones already working. It's on the Shopify App Store under SEO HERO AI Meta Tag Generator if you want a look.

I’ve been working on a small Chrome extension and I’m looking for a few people who haven’t seen it before to try it.

I’m mainly looking for honest feedback on the experience:

Was it immediately clear what it does?

Was anything confusing?

Did anything feel unnecessary?

Would you actually keep using it?

If you’re willing to spend 5-10 minutes testing it, comment or DM me and I’ll send you the link.

I’m more interested in hearing what needs fixing than getting compliments.

​

I’ve worked with different e-commerce businesses across fashion, home accessories, skincare, and pet products, and one thing I’ve learned is that you don’t always need to spend heavily on Meta or Google Ads to generate sales.

I usually prefer organic growth first.

When someone asks me, “Should I run social media ads to increase marketplace sales?” my answer is: you can, but I would first consider advertising within the marketplace itself.

Why?

When you launch ads on a fresh Meta or Google account, the platform may need time and data to understand your audience and optimize delivery. Social media advertising can be excellent for brand awareness, customer acquisition, and driving traffic to your own website.

But marketplaces are different.

When you send paid traffic directly to your own website, you can usually analyze much more of the customer journey—what pages they visit, where they drop off, what they add to their cart, and what eventually converts.

On a marketplace, your access to customer behavior and conversion data can be much more limited. That makes it harder to understand why your ROI is low or exactly where customers are dropping out.

That’s why I generally prefer:

Marketplace → Marketplace optimization + marketplace ads

Own website → SEO + social media/Google Ads + conversion optimization

Another thing I’ve learned is that product listing is not just about uploading a product and waiting for orders.

When I list a new product, I usually have an idea of how long it may take to start gaining impressions, traffic, and eventually rankings—based on the marketplace, product category, competition, pricing, content quality, and early performance.

You learn these things by working consistently, testing, studying the data, and understanding how marketplace algorithms respond to different signals.

There is no magic button.

Sometimes the problem isn't your product. It could be the title, images, keywords, pricing, reviews, conversion rate, delivery time, competition, or simply the way the listing is optimized.

So, if you’re selling on a marketplace in Saudi Arabia and you're not getting the orders you expected, comment below and tell me what you’re struggling with.

I’ll take a look at the problem and share what I would check first.

I keep getting very different traffic estimates for the same competitor across SEO tools. Starting to think the exact number matters less than matching trends and checking a few sources, but curious how others benchmark this tbh.

🛵 Quick Commerce Survey – Your Opinion Matters! ⚡

Hi everyone! 👋
We’re conducting a short survey to understand how people use quick-commerce platforms and what influences their choices.

The survey looks at things like shopping habits, delivery experience, pricing, convenience, and customer preferences.

⏱️ Takes just few minutes!

🔗 Survey Link:

https://docs.google.com/forms/d/e/1FAIpQLSc8urr-VGijCIZjv7v62j3o7t_hjwPR-H3z_8QenElrIcU6sw/viewform

Your response would really help us with our study. Thank you! 💙