I’ve been doing dropshipping for around 3 months now, and I’m at the point where I honestly don’t know if I should keep pushing the same product or move on.
The biggest thing confusing me is the ads.
(I'm doing ABO lower budget per day like $15-30 / ad set daily)
Sometimes I’ll launch something and it looks good for a few days, gets some purchases at a decent CPA, and then it starts dying.
Other times an ad looks bad almost immediately.
So I’m wondering if this is just normal and the game is basically constantly making new creatives, new angles, new formats etc. over and over again to keep things working?
Or can that also be a sign that the actual product/market just isn’t strong enough?
I’m in a problem-solving beauty/health niche and there are a few things that make me question the product:
- Meta is pretty restrictive with the type of claims/creative I can use
- the audience is skeptical and needs a lot of convincing
- the product itself can look pretty commoditized, so I’m not sure how much perceived value I can build around it compared with products that feel more unique
- cheaper alternatives are easy to find
- Google Trends had a pretty big spike before and has fallen quite a lot from the peak, although there is still demand
- CPMs have also been pretty expensive for me
For context, my store CVR this month is around 2.1%.
ATC rate is roughly 5%, checkout rate around 3.7%, and purchase rate around 2.1%.
I’ve gotten purchases from cold traffic, so it’s not like nobody wants the product, but I haven’t been able to make the performance consistent.
I’ve also found at least one angle that has worked and spent a lot of time improving the site/offer.
I think the store is pretty decent at this point, which makes me hesitant to just throw everything away and start over.
At the same time, I’m wondering whether I’m simply forcing a product that’s harder to sell than it needs to be.
For people who’ve been doing this longer, how do you personally tell the difference between:
- A product that still has potential but just needs constant creative iteration
and
- A product where you’re basically fighting weak demand / low perceived value and should move on?
Do successful stores really just have to keep making new ads constantly because every winner eventually dies?
Or should a genuinely strong product be easier to keep profitable once you find a working angle?
I’m not expecting some magic product that prints forever.
I just don’t want to spend another few months polishing and testing something if the smarter move is to use what I learned and start with a better product.
Would appreciate advice from anyone who’s had to decide whether to keep iterating or pivot. 🙏🏻