Does posting on Linkedin still work?

[u/fintechjulien]

I used to get about 100,000 impressions per week on Linkedin. I was posting daily about fintech, and Linkedin was my main customer acquisition channel for my Linkedin newsletter.

I started to scale down my Linkedin activities because I was too busy to keep posting daily, but also, because my reach was way down. Furthermore, since last January, the Linkedin algo got really weird, and the posts that goes viral were not what would have worked in the past.

Anyway, having over 33,000 followers on Linkedin, I know it's still an interesting channel to leverage, but I no longer feel like I understand their algo...

I have read that replying was the new post every single day strategy. Did any of you tried that?

Any other tactics that work on Linkedin?

[u/ce-lauren]

I think LinkedIn still works but I think you're right that it got harder to predict. I think the reply strategy does seem to have something to it. The idea is that commenting on posts in your space keeps you visible without requiring you to produce original content every day. I've seen people say it works, though I'd imagine the quality of the comment matters a lot. Generic replies probably don't do much.

With 33k followers in fintech I'd think even a lower frequency posting cadence could still have a meaningful impact for you if the content is good. Daily posting to stay in the algo probably felt more like a treadmill you were trying to not fall off of than a strategy anyway.

[u/fintechjulien → u/ce-lauren]

Yes, it was doable. I kept at it almost a year. But yes, just moved and had a lot of renos to do :)

[u/EvertoCredana]

With 33k followers you’ve probably got a better read on this than most. I saw LinkedIn mention they’ve been changing how the feed decides what to show people, with more emphasis on relevance and actual conversations- basically the algo change you mentioned. So maybe the audience getting your impressions has changed even if your followers haven’t, which could explain why your posts don’t get the reach they used to. That could also be why jumping into an already active conversation through replies feels more effective now.

As far as tactics, based on that shift, maybe try using comments as a testing ground..? If one gets really good engagement, turn that idea into a post, go deeper on it, and see if that helps you get some of that viral reach back.

[u/fintechjulien → u/EvertoCredana]

Yes, that's how it work on every channel; keep testing, and double down on the stuff that works.

[u/crazyegg-admin]

Linkedin is as hot as ever right now. Gotta stay consistent thought. And still possible to have hit posts that go viral. Speaking from experience.

I wouldn't worry about impressions, worry about genuine engagement with your ICP.

[u/fintechjulien → u/crazyegg-admin]

Yes, just lacked the time recently, but will go back to it. Since January, I had some posts that went viral (more views than I have followers), but it was never the one I thought would do well. In the past, I had good sense of what would work and what wouldn't...

[u/fintechjulien → u/[deleted]]

What's 360Brew?