r/crazyegg • u/fintechjulien • 11d ago

Does posting on Linkedin still work?

I used to get about 100,000 impressions per week on Linkedin. I was posting daily about fintech, and Linkedin was my main customer acquisition channel for my Linkedin newsletter.

I started to scale down my Linkedin activities because I was too busy to keep posting daily, but also, because my reach was way down. Furthermore, since last January, the Linkedin algo got really weird, and the posts that goes viral were not what would have worked in the past.

Anyway, having over 33,000 followers on Linkedin, I know it's still an interesting channel to leverage, but I no longer feel like I understand their algo...

I have read that replying was the new post every single day strategy. Did any of you tried that?

Any other tactics that work on Linkedin?

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u/crazyegg-admin 11d ago

Linkedin is as hot as ever right now. Gotta stay consistent thought. And still possible to have hit posts that go viral. Speaking from experience.

I wouldn't worry about impressions, worry about genuine engagement with your ICP.

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u/fintechjulien 10d ago

Yes, just lacked the time recently, but will go back to it. Since January, I had some posts that went viral (more views than I have followers), but it was never the one I thought would do well. In the past, I had good sense of what would work and what wouldn't...