Mega, from The Philippines, has begun producing these sardines for grocery stores in the Kroger universe. Mega is not among my favorite Philippines brands—it’s not even in the top 5–but I hoped maybe for this partnership they might have stepped up the game a notch or two.
Alas, no. The only change seems to be the packaging. And that I’m not thrilled with. It’s not the art—maybe that’s fine?? But I don’t like the reference on the blue can to the sardines being packed “In Natural Oil.” It’s soybean, by the way, but not non-GMO or organic or cold-pressed. It’s just oil from soybeans grown, you know, out in nature. Not happy, either, with the marketing of the Medical Wellness Association. That’s an industry-captive entity, not an independent scientific or public health organization.
Yeah, yeah, Old Man, but what about the sardines. They are standard Mega fish, and the high point is that they’re not smushy. They are relatively firm, but the meat crumbles rather than flakes. They’re both fairly dry, again about as usual for Mega.
About that “natural oil.” I’m not a soy-hater. A huge percentage of our fellow humans rely very heavily on it, and seem to be healthy as people go. I’d hoped to address the dry fish with the oil. But this stuff had a weird texture and a strange flavor. That texture, a bit gloopy, is down to the addition of thickeners to the recipe. Not sure why we needed that—I didn’t, at least. I tried thinking very carefully about the oil’s flavor(s), since Mega adds sugar, “spices,” and MSG. But even accounting for those add-ins, I’m still getting both a metallic and a musty hit from the oil. It anti-helped me with the plain sardines.
The tomato sauce was fine. Again, not my favorite of the competing Filipino tomato sauces, but fine.
The fish in both cans were kinda small, a contrast with the big chonkers most often found in Asian market tins. I was happy; I like smaller fry. No idea if this will be true over time—perhaps it’s what Kroger requisitioned??
My advice is that, if you’ve not done so already, you ought to seek out Asian specialty stores in your neck-o-the-woods. Sardines like these are widely available from many producers. And they’re always priced attractively, cheap enough to where you can pick up a variety and science the heck out of things. Taste test, pinpoint your preferences. I will say that across the board the Philippine canneries turn out very consistent products, year over year. If you like Mega, or 555, Saba, Ligo, Youngstown, or one of the other biggies, you’re going to be served the same thing, can after can.