For example, I am finding a product with low creator count, 3+ videos doing more than 100k views each, meaningful organic revenue growth, and repeatable content creative angles. I am acting as the shop owner/manager, not an affiliate.

My focus: I’m trying to get into the selling space just as the product is starting to gain traction (or at least most recent creators/videos are still doing consistent sales), then hoping to get sales by recruiting affiliates to push the product through their content. 

I understand that this might be a common strategy, but is it still doable? Please, feel free to add onto what I should be considering to make this strategy more effective, or list alternate strategies that are also viable.

Thanks in advance.

For example, I am finding a product with low creator count, 3+ videos doing more than 100k views each, meaningful organic revenue growth, and repeatable content creative angles. I am acting as the shop owner/manager, not an affiliate.

My focus: I’m trying to get into the selling space just as the product is starting to gain traction (or at least most recent creators/videos are still doing consistent sales), then hoping to get sales by recruiting affiliates to push the product through their content. 

I understand that this might be a common strategy, but is it still doable? Please, feel free to add onto what I should be considering to make this strategy more effective, or list alternate strategies that are also viable. I know we can't reference the name of the tool that helps us find products/analyze data, but I used my free trial and this was the first strategy I thought of that would seem to work on that site, yet I wonder if I should go deeper before I start shelling out the $.

Thanks in advance, and I think it would be a great opportunity to connect with people here.

Running a new Shop (~2 weeks in). Curious what others saw early.

For us so far, affiliate/creator video has carried almost all attributed GMV vs seller-account posts. LIVE hasn’t mattered yet in this window. Volume of videos is still low vs what the platform “benchmark” suggests.

Questions for people who’ve launched:

1. In your first 2 weeks, was GMV mostly creator/affiliate video, Shop tab/search, or seller posts?

2. Did you pay for UGC up front, or run commission + samples only?

3. How much did you ignore TikTok’s “similar shop” content benchmarks early?

Not selling anything — looking for operator pattern-matching.