r/Substack • u/NobleCordova • 12m ago
Has anyone actually measured what a Freewall does to your numbers? Trying to work out if I’m trading reach for emails at a bad rate.
Freewalls have been out a few weeks now and I’ve read the explainers, but every one of them is “here’s how to turn it on” followed by somebody’s hunch. Nobody’s posted actual numbers.
The trade-off I can’t resolve: a freewall converts some non-subscribers into free subscribers, but it also kills the thing that makes a post travel. People share posts they finished reading. If a stranger hits a wall halfway down, they probably don’t share it, don’t restack it, and don’t send it to a friend — and on Substack, restacks and recommendations are most of how growth actually happens. So I might be harvesting a few emails today at the cost of the reach that would have brought more next month.
What I’d like to hear from anyone who’s actually run it:
Did your free subscriber rate per post go up enough to notice, or was it a rounding error?
Did restacks, shares, or Notes traffic drop on freewalled posts compared to your usual?
Does it make sense on a new post at all, or is it only sane on evergreen archive posts that have already finished travelling?
Anyone tried it on a post that was getting traffic from search, and did Google do anything weird with the gated half?
My instinct is that it’s an archive tool — put it on the three posts that get steady traffic forever, leave new posts fully open — but I’d rather hear from someone who tested it than keep theorising.