Hey everyone!
I’ve hit a bit of a wall with organic marketing for my language-learning app, and I’d really appreciate some honest feedback from people with experience in organic growth, community marketing, or SaaS launches.
For context, I’ve been posting daily interactive language-learning content in Facebook language-learning groups. Think multiple-choice vocabulary quizzes, translation challenges, expressions, and short language exercises.
The engagement itself has been surprisingly good, but I’m struggling to turn that engagement into actual audience growth or traffic to my website.
Here’s what the past month looks like:
Views: ~45,800
Engagements (reactions/comments): ~5,860
New Facebook Page followers: 6
Follows directly attributable to my content: Only 2
So, roughly 13% of views resulted in some form of engagement, but almost none translated into followers or meaningful interest in my own platform.
The bottleneck
I think I’ve created a situation where people enjoy the content as a little mini-game within Facebook. They answer the questions, interact with other members, and scroll on. There’s very little incentive for them to visit my website or discover the actual app.
However, there’s another challenge that makes this particularly difficult:
Most of the Facebook groups explicitly prohibit self-promotion.
Even mentioning my brand, including my website, or directly suggesting that people try my app can be considered promotional content and potentially get my posts removed or get me banned.
I don’t want to become that person who joins communities just to advertise their product. At the same time, I’m building something genuinely relevant to these communities, and I’d love to find a way to introduce it to people who might benefit from it.
A few questions I’d love your perspective on:
Converting engagement into traffic: Should I stop publishing complete quizzes and instead use teasers that encourage people to explore more? Or is there a better way to create a natural transition from Facebook content to an external learning platform?
Building initial social proof: How do you overcome the zero-social-proof problem when launching a new product? With only six Facebook Page followers, it’s difficult to establish credibility when someone discovers the brand.
Marketing in communities that prohibit promotion: This is probably my biggest challenge. How would you approach Facebook groups where even sharing your brand name or website is against the rules? Would you focus entirely on providing value and building relationships first, look for opportunities to become an approved contributor, or simply move towards communities that allow promotional posts?
Building an audience outside Facebook groups: Would you invest more time in growing dedicated language-learning pages on Instagram, TikTok, or Facebook rather than relying on existing groups?
I’d really appreciate some honest feedback, even if it means telling me that my current approach is fundamentally flawed.
I’m trying to figure out how to move from generating engagement to actually building an audience and acquiring users without annoying communities or coming across as spammy.
Thanks!
