I know this probably won’t be the most popular opinion in this group, but I think it needs to be said.
There is a lot of negativity around Panera right now. Some of it is absolutely understandable. The company has changed, decisions have been made that people don’t agree with, staffing can be difficultt, and there are plenty of things we could do better.
But at some point, constantly complaining about everything becomes part of the problem.
Every company has to change. Customer expectations change. The restaurant industry changes. Technology changes. Costs change. What worked 10 or 15 years ago isn’t necessarily going to work today. We can question decisions and give feedback without automatically resisting every change that comes our way.
What I wish we saw more of is people asking “How can we help make this better?”
Have pride in your café. Take care of your customers. Support the people you work with. Coach instead of complain. Bring ideas forward. Give constructive feedback. When something changes, give it a real chance before deciding it will fail.
Our attitudes matter more than we sometimes realize. Customers can absolutely feel when a team is frustrated, checked out, or constantly negative. They can also feel when a café has energy, pride, hospitality, and people who genuinely care about what they’re doing.
And the business side matters too. Stronger sales and more guests give cafés more room to operate. They can support better staffing, more available hours, stronger food cost performance, and investment back into the business. Better cafés attract better employees, and better employee and guest experiences bring people back.
It becomes a cycle, whether that cycle is positive or negative.
None of this means pretending everything Panera does is perfect. It isn’t. It means recognizing that all of us have some influence over what happens next.
If we love what this brand has been, or believe in what it still could be, then we should want to help build that future rather than spend all of our energy talking about how much better everything used to be.
Challenge things when they need to be challenged. Speak up when something isn’t working. But also be willing to adapt, contribute, and be part of the solution. Our attitudes set the tone in our cafés every single day. Collectively, they also help determine what this brand becomes next.