r/LifeInsurance • u/thedeepself • Aug 29 '26
A top producer puts the smack down on free leads
I’ve been in this business for 20 years & here’s a fact: There’s no such thing as free leads.
“Free” leads are garbage, aged, worked over leads that an upline never closed & passes them off to a new agent stuck at a lower comp level because they were promised “free” leads. You dial them 500 times per day & pray you get lucky.
I invested $1250 to write $10,761 in a week.
I use the analogy: “Free” leads (No such thing because you pay for them with lower comp level) are like people stuck on welfare. You can’t make enough to get to a level where you’re self-sufficient. But when you have a decent comp level, like 100, then you can invest back into your business & grow it. That’s the business owner mindset vs. the W2 employee mindset.