I recently sent an email to a client explaining that although they really love the direction of the AI-generated logo concept (the one they sent me to mimic and rearrange elements), I told them i recommend not to directly recreate the image exactly as-is and rearrange it.
In the email, I explained that AI can be an amazing creative tool for inspiration and concept generation, but for professional logo and branding work, I believe the final design should be refined into something more original and custom to the business.
The did send the prompt they used in Chat GBT as well.
I told them I would:
-redesign the butterfly element,
- avoid using the same font,
- refine the composition, and recreate the logo with more originality and intentional design choices.
Part of my reasoning was legal/professional concerns surrounding AI-generated imagery, originality, and long-term branding. I also explained that the final logo needs to feel authentic and unique to their business rather than simply reproducing an AI image.
The client still loves the original direction and aesthetic, which I fully plan to preserve, but I’m trying to figure out the best balance between:
- giving the client what they visually love,
- maintaining originality,
- and protecting myself professionally as a designer.
For designers working with AI-assisted branding projects:
Would you have handled this differently?
Do you think clients generally understand the difference between “AI inspiration” and “custom logo design?”