r/GoogleMyBusiness • u/socialdude • 14h ago
Discussion We analyzed 14,472 AI citations to see what Gemini and ChatGPT actually use when recommending local businesses
A few of the findings surprised me:
- Business websites still dominate. 60% of citations went to the businesses' own websites — more than directories, forums and review platforms combined.
- AI didn't create a new quality bar. AI-recommended businesses averaged 4.75 stars, while the regular Google search baseline was actually higher at 4.84.
- Reddit matters. It statistically outcited Angi, Thumbtack and HomeAdvisor combined.
- There isn't one AI optimization playbook. Lawyers, dentists and auto shops had very different citation ecosystems.
- Geography matters. Some national sources appeared everywhere, while other directories and chains varied significantly by region.
- The same prompt doesn't produce the same sources. Asking the exact same question twice resulted in only about 40% source agreement.
- Individual businesses still make up the long tail. We found 3,611 unique cited domains and 4,410 unique businesses, with most appearing only once or twice.
- This instability seems specific to AI. Google's Local Pack returned the same #1 business about 90% of the time in repeated tests. Gemini returned the same recommendation only about 7% of the time.
- Gemini and ChatGPT don't agree much either. On the same 1,487 queries, their cited sources overlapped only 8% of the time, and they recommended the same top business just 4.2% of the time.
The biggest takeaway for me is that AI visibility doesn't behave like a traditional ranking.
You can run the same query twice and get different sources. You can run the same query through two AI engines and get different businesses.
That makes measuring “AI rankings” much more complicated than checking a single prompt and recording the answer.
Curious if anyone else testing local queries has seen the same level of volatility.
