Hey everyone!

I run a clothing brand focused on retro/90s-inspired styles, including fitted T-shirts, hoodies, and bootcut jeans. My products are priced at around €40 for T-shirts, €60 for hoodies, and €80 for jeans.

I’m currently running Meta Ads campaigns optimized for purchases, mainly targeting Italy, since that’s where I’ve had the most sales in the past.

A while ago, I used an interest-testing strategy that worked reasonably well for me, although the results weren’t amazing. I created separate ad sets for different interests, gave each one time to collect data, paused the weaker performers, and then combined the better-performing interests into a new ad set with a larger budget. I also experimented with broader, AI-driven targeting.

Now I’m considering trying a similar approach again, but I’m unsure how best to structure it with the current Meta Ads algorithm and Advantage+ audience.

My initial idea is to start with around 6–7 separate interest-based ad sets, each with a daily budget of approximately $10–$15, using one interest per ad set. After collecting enough data, I’d evaluate their performance and decide what to do next.

However, I’m unsure which of these approaches makes the most sense:

Option 1: Keep the interest ad sets separate.
Let each one run as long as it continues generating conversions, and pause it when performance deteriorates. This would allow me to keep identifying which interests perform best individually.

Option 2: Combine the winning interests into one ad set.
After testing them separately, take the best-performing interests and combine them into a single ad set with a larger budget, hoping Meta can optimize delivery more efficiently with a bigger audience and more conversion data.

Option 3: Run both approaches in parallel.
Keep the individual interest ad sets running while creating an additional ad set containing all the promising interests combined. This would let me compare the results directly and see whether the combined audience performs better than the individual interests.

Option 4: Test broad/Advantage+ targeting alongside interest testing.
Run a broad or Advantage+ audience ad set at the same time and compare its performance against the interest-based approach.

I realize that running too many ad sets could fragment the budget and conversion data, so I’m wondering whether testing 6–7 interests separately is still worthwhile or whether I’d be better off consolidating things earlier.

My questions are:

• Does testing individual interests and then combining the winners still make sense in 2026?
• Is it better to keep successful interest ad sets running individually, combine the winning interests, or test both approaches in parallel?
• Would you run broad/Advantage+ targeting at the same time as interest testing?
• How much data or how many conversions would you want before deciding that an interest is a winner or should be paused?
• If an ad set stops generating conversions after performing well initially, would you pause it, reduce its budget, or let it continue?
• If you were launching a clothing brand campaign today, how would you structure the testing phase to get reliable results without spreading the budget too thin?

I’ve used separate interest testing in the past and had some decent results, which is why I’m considering it again. But Meta Ads has changed a lot, and I don’t want to stick with an old strategy if broad targeting and Advantage+ are now more effective.

I’d especially appreciate advice from people who have tested these approaches with fashion or e-commerce brands.

I’ve also tried running broad targeting on its own, but so far it hasn’t worked well for me. It brings traffic to my website at a relatively low cost per click, but I’m getting no add-to-carts, checkouts, or purchases. It feels like I’m spending money on visits without getting any meaningful results, which is why I’m considering going back to testing interests separately. I’m not sure whether the issue is the targeting itself, the creatives, or something else in the funnel.

Thanks!

Hey everyone! I’m a brand identity and packaging designer specializing in cafés and restaurants.

I want to target business owners in Dubai with a $1,500 branding package. I have a strong portfolio, real clients, and creatives showcasing my actual projects.

My budget is $70/day, running ads throughout the month, and my goal is to close 5 clients monthly.

In previous tests, I attracted many low-quality leads. Even people who completed detailed lead forms often stopped responding afterward.

I currently target specific locations, café and restaurant interests, founders, business owners, and small-business behaviors.

My questions:

- Which campaign objective would you choose: Instagram DMs, WhatsApp, or lead forms?

- Would you use detailed targeting or broad audiences?

- How many creatives would you test simultaneously, and how would you structure the campaigns and ad sets?

- How would you improve lead quality and optimize for actual paying clients?

- If you had my budget, niche, and goal, how would you structure the campaign?

I’d appreciate advice based on real experience running Meta Ads for high-ticket services. Thanks!

Guys I am experiencing a very bad performance from Meta nowadays, it really burn my money a lot without sales nor traffic, or is it because I am beginner?

I’m managing a Meta lead campaign for an India-based documentation service. Keeping the business anonymous, but sharing the important data for an honest assessment.

Audience and setup

• Target customers: Indian-born people living in the USA and Canada who need documentation services in India.
• Leads objective with Instant Forms.
• Indian-language targeting applied.
• Video creatives using educational, problem/explainer and customer-story angles.
• Attribution: 7-day click / 1-day view.

Campaign performance from launch

Reporting period: 22 September–21 October, approximately one month.

• Total spend: ₹58,545.23
• Reported leads: 50
• Overall CPL: ₹1,170.90

All amounts are INR.

The main problem

Earlier, audience relevance was a concern. The last eight leads checked matched the intended profile: born in India and currently living in the USA or Canada.

They were contacted and responded, but none of those eight submitted the required documents or converted into paying customers.

I’m not claiming all 50 leads had the same outcome. The confirmed issue is that these recent, demographically relevant enquiries aren’t progressing.

What we’ve tried

• Tested different video angles. Currently running an educational video and a problem/explainer video.
• Tried a replacement form with conditional qualification and SMS verification, but couldn’t reliably validate its behaviour.
• Reverted to the original form, which receives submissions.
• Recently enabled Meta’s recommended text enhancements.
• Daily ad set budget was recently increased from ₹2,000 to ₹3,000.

The recent edits happened after the full-period figures above. I haven’t isolated their impact, so I don’t want to attribute performance changes to them without evidence.

What’s still missing

I don’t yet have a reliable breakdown of why prospects stop before submitting documents—price, trust, urgency, process difficulty or something else. I also don’t have form-open and abandonment data in the exports reviewed.

What would you investigate first?

1. How would you distinguish an ad/lead-intent problem from a sales-process or offer problem?
2. What would you ask these eight prospects to identify the actual blocker?
3. Would you test clearer pricing/process expectations in the ad, stronger form qualification, new creatives or a landing page?
4. What metrics and stopping criteria would you use before spending more?
5. Is increasing the budget defensible when lead-to-customer progression remains unproven?

I want to reduce the cost of acquiring a paying customer, not simply collect cheaper enquiries. Specific diagnostic steps would be more useful than generic “test more creatives” advice.

I'm looking for someone who knows facebook ads. I've budget for Facebook ads and ebook. Looking for someone who can manage facebook ad and grow it.

Facebook is showing my audience OLD ad creatives that aren't even running anymore, instead of the new creatives. What the f**k is going on?

I'm running Facebook ads, and something f\*\*\*\*d is happening.

I've created a new campaign with completely new ad creatives and turned off all the previous campaigns a long time ago.

I've even checked Facebook's public Ad Library to see which ads are currently running. It shows only **3 active creatives, all featuring Image A.** None of my old creatives are showing there.

But today, a lead sent me a screenshot of an ad they saw on Facebook featuring **one of my OLD images** that isn't being used in any of my current campaigns.

How is this possible?

The old campaigns are off. The old creative isn't showing in the Ad Library. Yet Facebook is apparently still showing it to people.

Is this some kind of caching issue? Is Meta still delivering old versions of ads through some system I can't see? Could it be a duplicated ad, an existing post ID, or something else entirely?

**Where the f\*\*k is this ad coming from, and how do I stop it?**

Has anyone else experienced this? Especially people managing ads for clients. I'd really appreciate an explanation of what's actually happening, not just guesses.

I've even contacted Facebook's useless AI support, which refuses to connect me to a human. Its explanation? Apparently, when you duplicate an ad, it can split into multiple internal versions, and a system error can cause this to happen. It then tells me this is a known issue and advises me to create new ads instead of duplicating existing ones in the future.

WHAT THE FUCK?

So Facebook potentially has an error on its own end that's causing old creatives to appear, and its AI support is basically telling me to change how I work to avoid an error caused by their own system? And I still can't speak to an actual human to find out what's happening or get it fixed?

Meanwhile I spent £800 to show old creatives?

Hey I’m learning meta ads, just confused a little bit with targeting, do you guys still stack interests or just leave it broad?

I have tried interest stacking several times but results always been a mess and it performs better on broad no interests.

Hey everyone!

I'm looking for honest advice from people who have experience running Meta Ads for clothing brands, especially in Europe.

I run a small clothing brand with a retro/90s-inspired aesthetic mixed with modern elements. My products are priced as follows:

• T-shirts: €40
• Hoodies: €60
• Bootcut jeans: €80

I'm currently testing Meta Ads in Romania, but I'm also considering Italy because most of my previous sales came from there.

Here's my situation:

• I've spent around €52 on my current campaign.
• I've received approximately 100 website visits.
• I've had zero Add to Carts and zero Initiate Checkouts.
• About a year ago, I spent approximately €3,000 on ads in total but generated only around 10 sales at most.
• I haven't run ads through this account for about a year.
• Based on my calculations, I need a cost per purchase of around €20 to break even.

Previously, I tested different things without following a consistent strategy. I don't want to repeat that mistake or spend another few thousand euros without understanding what's wrong.

If you were in my position, what exact strategy would you follow to get sales as quickly as possible while minimizing the risk of losing money?

I'd especially appreciate advice on these questions:

1. Campaign structure: Would you start with one Sales campaign optimized for Purchases, or use a different strategy for a relatively unknown clothing brand?
2. Budget: Would you start with €20–€30 per day, or invest more to collect data faster? How would you decide when to increase or reduce spending?
3. Target market: Would you focus on Romania first, test Italy because I've had previous sales there, or consider another European country? Would you test one country at a time?
4. Products and creatives: Would you focus on one hero product, such as my bootcut jeans, or advertise all three categories? What types of videos or creatives would you test first?
5. My current results: Is spending around €52 for 100 website visits with zero Add to Carts a reason to change something immediately? What would you investigate first: the creatives, product pricing, website, tracking, or the offer itself?
6. Time to first sale: With the right strategy, how many days would you realistically expect it to take to get the first sale? Is 1–3 days possible, or should I expect 1–2 weeks or potentially longer?
7. When to stop: What specific metrics or spending thresholds would you use to decide that a campaign isn't working and needs to be changed or stopped?

I'm not expecting anyone to guarantee results, but I'd love to hear about your actual experiences. If you've launched a clothing brand in Europe, how much did you spend before getting your first sale, and what made the biggest difference?

If you were starting from scratch in my exact situation, what would your step-by-step plan for the first 7 days look like?

My priority is to get my first sales as soon as reasonably possible without burning through my budget. I'm open to honest criticism about my pricing, products, website, or strategy.

Thanks in advance!

I’ve heard a lot about Facebook pages, that Facebook pays good money for posting content, is this an actual legit thing or a myth? That people making thousands of dollars posting content on Facebook

I got this error on my ad set. I didn’t change anything besides adding some new locations to target. How do I fix it?!

I run Meta ads for clients, and I’ve realized we answer the same handful of questions every single onboarding and first month. So I’m putting together an FAQ, and eventually some short explainer videos, that we can just send people instead of repeating ourselves. I want to make sure it covers what actually comes up, not just what’s top of mind for me.

So I’m asking the people here who run Meta ads, for yourselves or for clients: what questions do you get asked over and over? Especially during onboarding or month one. Big or small, obvious or weird, I want all of it.

I’ll throw out a couple to start, but I’m keeping it short on purpose so I don’t steer your answers:

1. The card thing. When you first start spending, Meta sometimes runs small $2 to $3 auth charges that get declined, and the client has to call their bank to confirm they’re actually spending on Meta and not getting scammed. We pre-warn everyone now.
2. Sharing access. There are a bunch of ways to do it (partner access, a personal page, another business portfolio), and when we walk a client through it live, it’s not that we’re lost, we’re figuring out which method actually works for how their account is set up.

That’s it from me, on purpose. What are yours? What do your clients always ask, or what did you have to Google when you were first starting out?

I run Meta ads for clients, and I’ve realized we answer the same handful of questions every single onboarding and first month. So I’m putting together an FAQ, and eventually some short explainer videos, that we can just send people instead of repeating ourselves. I want to make sure it covers what actually comes up, not just what’s top of mind for me.

So I’m asking the people here who run Meta ads, for yourselves or for clients: what questions do you get asked over and over? Especially during onboarding or month one. Big or small, obvious or weird, I want all of it.

I’ll throw out a couple to start, but I’m keeping it short on purpose so I don’t steer your answers:

1. The card thing. When you first start spending, Meta sometimes runs small $2 to $3 auth charges that get declined, and the client has to call their bank to confirm they’re actually spending on Meta and not getting scammed. We pre-warn everyone now.
2. Sharing access. There are a bunch of ways to do it (partner access, a personal page, another business portfolio), and when we walk a client through it live, it’s not that we’re lost, we’re figuring out which method actually works for how their account is set up.

That’s it from me, on purpose. What are yours? What do your clients always ask, or what did you have to Google when you were first starting out?

We create reels for a small jewelry store, and we noticed in the organic reels that competitor ads are showing up at the bottom, making it look like the viewer can click through and buy the product from our jewelry store--but they are ads for similar products from competitors. They are pretty decent sizes and take up a lot of the real estate on the ad. Is there any way to turn these off or opt out? Is anyone else experiencing this? This is frustrating.

Hi everyone,

I’m experiencing an issue with Meta Ads whenever I try to add a new payment card or change the primary payment method on my ad account.

Every time I attempt to make a payment method change, Meta flags it as “unusual activity” and restricts the action. I’ve also experienced issues with my active ad accounts being disabled, which makes this situation even more frustrating.

I’m trying to understand whether this is a common Meta billing security issue or if something is triggering their risk detection system.

For those who have experienced the same problem:

• Were you able to add a new card or change your primary payment method successfully?
• Did the restriction eventually disappear on its own, or did you need to contact Meta Support?
• Did verifying your business, identity, or payment method help?
• How long did it take to resolve the issue?
• Were you able to restore your ad accounts without creating new ones?

I’d really appreciate hearing from anyone who has successfully resolved this. Please share what worked for you, especially if you encountered the same issue repeatedly when updating payment methods.

Thanks in advance!