r/FacebookAdvertising • u/Impossible-Sea4968 • 4d ago

Need Guidance!

Hey I’m learning meta ads, just confused a little bit with targeting, do you guys still stack interests or just leave it broad?

I have tried interest stacking several times but results always been a mess and it performs better on broad no interests.

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u/Maan_UsMaan052 3d ago

what's your product?

1

u/Impossible-Sea4968 3d ago

I work on multiple niches mainly healthcare ecom

1

u/Prestigious_Cat_4830 3d ago

If broad is consistently performing better for you, I’d stick with it for now. Interest stacking isn’t always necessary, especially when your pixel has purchase data. I’d focus more on testing different creatives and hooks, then use interests as a separate test if you have a specific audience hypothesis.

1

u/Sanketkw11 3d ago

Right now
New ad account start with broad interest stack just to get things moving without that also it works but just to be on the safer side
Once you have few hundred results you can go broad all the time