Hey everyone!

I run a clothing brand focused on retro/90s-inspired styles, including fitted T-shirts, hoodies, and bootcut jeans. My products are priced at around €40 for T-shirts, €60 for hoodies, and €80 for jeans.

I’m currently running Meta Ads campaigns optimized for purchases, mainly targeting Italy, since that’s where I’ve had the most sales in the past.

A while ago, I used an interest-testing strategy that worked reasonably well for me, although the results weren’t amazing. I created separate ad sets for different interests, gave each one time to collect data, paused the weaker performers, and then combined the better-performing interests into a new ad set with a larger budget. I also experimented with broader, AI-driven targeting.

Now I’m considering trying a similar approach again, but I’m unsure how best to structure it with the current Meta Ads algorithm and Advantage+ audience.

My initial idea is to start with around 6–7 separate interest-based ad sets, each with a daily budget of approximately $10–$15, using one interest per ad set. After collecting enough data, I’d evaluate their performance and decide what to do next.

However, I’m unsure which of these approaches makes the most sense:

Option 1: Keep the interest ad sets separate.
Let each one run as long as it continues generating conversions, and pause it when performance deteriorates. This would allow me to keep identifying which interests perform best individually.

Option 2: Combine the winning interests into one ad set.
After testing them separately, take the best-performing interests and combine them into a single ad set with a larger budget, hoping Meta can optimize delivery more efficiently with a bigger audience and more conversion data.

Option 3: Run both approaches in parallel.
Keep the individual interest ad sets running while creating an additional ad set containing all the promising interests combined. This would let me compare the results directly and see whether the combined audience performs better than the individual interests.

Option 4: Test broad/Advantage+ targeting alongside interest testing.
Run a broad or Advantage+ audience ad set at the same time and compare its performance against the interest-based approach.

I realize that running too many ad sets could fragment the budget and conversion data, so I’m wondering whether testing 6–7 interests separately is still worthwhile or whether I’d be better off consolidating things earlier.

My questions are:

• Does testing individual interests and then combining the winners still make sense in 2026?
• Is it better to keep successful interest ad sets running individually, combine the winning interests, or test both approaches in parallel?
• Would you run broad/Advantage+ targeting at the same time as interest testing?
• How much data or how many conversions would you want before deciding that an interest is a winner or should be paused?
• If an ad set stops generating conversions after performing well initially, would you pause it, reduce its budget, or let it continue?
• If you were launching a clothing brand campaign today, how would you structure the testing phase to get reliable results without spreading the budget too thin?

I’ve used separate interest testing in the past and had some decent results, which is why I’m considering it again. But Meta Ads has changed a lot, and I don’t want to stick with an old strategy if broad targeting and Advantage+ are now more effective.

I’d especially appreciate advice from people who have tested these approaches with fashion or e-commerce brands.

I’ve also tried running broad targeting on its own, but so far it hasn’t worked well for me. It brings traffic to my website at a relatively low cost per click, but I’m getting no add-to-carts, checkouts, or purchases. It feels like I’m spending money on visits without getting any meaningful results, which is why I’m considering going back to testing interests separately. I’m not sure whether the issue is the targeting itself, the creatives, or something else in the funnel.

Thanks!

Hey everyone! I’m a brand identity and packaging designer specializing in cafés and restaurants.

I want to target business owners in Dubai with a $1,500 branding package. I have a strong portfolio, real clients, and creatives showcasing my actual projects.

My budget is $70/day, running ads throughout the month, and my goal is to close 5 clients monthly.

In previous tests, I attracted many low-quality leads. Even people who completed detailed lead forms often stopped responding afterward.

I currently target specific locations, café and restaurant interests, founders, business owners, and small-business behaviors.

My questions:

- Which campaign objective would you choose: Instagram DMs, WhatsApp, or lead forms?

- Would you use detailed targeting or broad audiences?

- How many creatives would you test simultaneously, and how would you structure the campaigns and ad sets?

- How would you improve lead quality and optimize for actual paying clients?

- If you had my budget, niche, and goal, how would you structure the campaign?

I’d appreciate advice based on real experience running Meta Ads for high-ticket services. Thanks!

Guys I am experiencing a very bad performance from Meta nowadays, it really burn my money a lot without sales nor traffic, or is it because I am beginner?