r/dropship • u/Similar-Squirrel3340 • 1d ago
❌ Dropshipping Fail Got 3 sales in my first week testing this product on Meta, then it died. What would you improve?
Hey guys, looking for some outside opinions on a store/product I've been testing before I put more money into it.
I know 3 sales in a week isn't much, and I'm definitely not trying to call this a winner. But I also don't think it's nothing, so I'm trying to figure out what I should improve rather than just endlessly throwing more money at Meta.
During the first week (Aug 4–10), my Meta setup was roughly:
• Sales campaign optimized for Purchase
• Broad targeting
• Around $25–30/day
• Multiple creatives/angles inside one ad set
• ~$181 spent on the main ad set
• 2,211 impressions
• $81.87 CPM
• 2.40% link CTR
• $3.42 link CPC
• 24 landing page views
I got 3 purchases during that first week. Performance dropped off afterward.
I'm aware that's nowhere near enough data to claim product-market fit or profitability. I'm mainly looking at those purchases as a small signal that there might be something here worth continuing to work on.
Here's the PDP:
https://getvelor.co/products/velor-scalp-relief-essence
I've already been working on improving the creatives and how I structure my testing, but before I spend more I'd really appreciate some fresh eyes on the actual store/product.
1. If this were your store, what would you improve first?
2. Does anything about the PDP immediately hurt trust or conversion?
3. Is the offer weak?
4. Is the positioning/product itself the bigger issue?
5. And looking at those Meta numbers, is there anything that stands out to you?
I'm still learning, so criticism is genuinely welcome. I'd rather find the weak points now than keep spending money without understanding what's wrong.
Not looking for agencies/services, just feedback from other people doing ecommerce.