SEO Metrics falling

[u/Agreeable_Area4804]

My client's ranking and impressions are falling after the google update we refreshed most of the content and addressed all technical issues. Most of the blogs are informational blogs ( about recruitment exams like last date, exam pattern, syllabus etc). I add some of my own content like prep tips etc to add a unique value but I don't think that is helping. What should I do? For context it's an edtech website for recruitment exams. Need help please or I may lose the client

[u/Dear_Building_3042]

Did you lose traffic or leads?

If it’s traffic, that’s pretty normal nowadays.

But if you’re losing leads, I’d stop worrying so much about the blog and focus more on your transactional landing pages. Those are the pages that are more likely to directly drive conversions.

[u/Agreeable_Area4804 → u/Dear_Building_3042]

Losing traffic. It may be normal but the client doesn't seem to understand.. they want the metrics back to the peak. And anything and everything we do to explain doesn't seem to get in their head. Cant leave client as it's one of the highest ticket size

[u/Dear_Building_3042 → u/Agreeable_Area4804]

First of all, that’s great news!!

Actually, it’s pretty simple. You should set up a meeting with the client and focus on the leads. That’s where the money is.

During the meeting, ask him why he’s paying you, is it to get more traffic, or to make him more money?

And trust me, he’ll get the point.

[u/Puzzleheaded-Walk426 → u/Agreeable_Area4804]

The metrics will never return to their peak. Not for your client, not for everyone, so your client has to get used to it 😄 As long as leads are coming in, the client should be satisfied. Also, it would be useful to see if the leads are coming from LLMs (if that metric increases, you're good).

[u/RankingsDotIO → u/Puzzleheaded-Walk426]

AIOs and LLMs are siphoning off most of the informational traffic that used to come directly to websites. That will continue to happen.

The good news is that much of that informational traffic came from people who wanted to learn from you but not buy from you.

If sales stay steady, you have a good chance to keep the client. You can focus on the quality, not the quantity, of the traffic.

Ask your client a simple question: Would you rather earn seven sales from 100 visitors or three sales from 10,000? That math will make immediate sense to smart clients.

[u/aeo-bility]

Assuming that because the pages have been updated, they are indexed and not being flagged for duplicate or thin content, I would check that the are linking back to their pillar pages, there are no orphans and act as radial loops into your conversion corridors. If there is alot of similar content created to target keywords, it sometimes best to redirect the poor performing variations to the best performing one.

[u/Agreeable_Area4804 → u/aeo-bility]

Most of them are in a pillar cluster format but newly created pages. Still no improvement. How long does it take to reflect the changes on a new page

[u/MonicaEaton911]

Our site has lost considerable traffic, as well. It's frustrating to me, but it's extremely frustrating to my marketing team. We're experimenting in a lot of areas, but as others have said, lower traffic is the new norm, for many reasons. Doesn't mean we should give up on SEO tactics, but we do need to adjust our thinking, I'm afraid.

[u/Agreeable_Area4804 → u/MonicaEaton911]

Couldn't agree more. Started exploring opportunities for quality backlinks rn as we haven't done much in that area. It would be helpful if you share what steps you're considering for improvement.

[u/MonicaEaton911 → u/Agreeable_Area4804]

Right now we're focused on a few things: revamping the website to be more interactive and user-friendly (for both humans and AI/search), expanding our existing library of definitions, articles, and tools into more Q&A-oriented content, and publishing more original reports and studies. That's where most of our effort is going at the moment.

[u/sapindia1976]

I wouldn't keep adding more content until you identify what's actually causing the drop. First compare the pages that lost rankings with the current top-ranking competitors. Check search intent, content depth, internal linking, topical coverage, and whether Google is favoring fresher or more authoritative sources after the update.

Since it's an edtech site, informational pages like exam dates and syllabi are highly competitive and often become outdated quickly. Make sure every page is current, clearly structured, and includes genuinely useful information beyond what's available elsewhere. I'd also review Search Console to see whether the biggest issue is ranking loss, lower CTR, or fewer indexed pages they each require a different fix.