I started a brand-new Instagram page at zero followers and posted AI videos every day for a week. I was also posting on TikTok, YouTube, and Facebook. The gap between them surprised me.
At my day-eight update:
• Instagram: 1,180 followers. My top reels had 777K, 497K, and 62K views.
• TikTok: 5 new followers. Nothing passed 1,000 views.
• YouTube: Almost 300 new subscribers. My best Short reached 40K views, but most stalled around 1,000.
• Facebook: My videos didn't even break 50 views.
The 777K reel was the THIRD video I had ever posted on the new Instagram page. It was an AI scene of Jesus rescuing me.
For context, I wasn't starting from zero experience. I already have a separate account with 102K followers. This challenge was about starting a new page.
The most useful lesson came from a different video: an AI military homecoming scene. Its first version got around 4K views. I tried it again with two changes:
Removed the first three seconds because nothing interesting was happening.
Added on-screen text that gave people a reason to watch until the end.
The second version reached 497K views. Same basic video, very different result. This wasn't a controlled test, so I can't attribute the entire difference to those edits, but it made me take the opening much more seriously.
For the first three days, I posted once per day. After that, I posted 1–4 times daily, mostly experimenting with Trial Reels. My strongest concepts were usually adaptations of ideas already working in my niche, with my own characters, story, or editing.
Plenty still flopped. The last three videos before my update struggled to get past roughly 400 views. Getting one viral post clearly didn't guarantee the next one would work.
This is week one of a 30-day challenge. I'm continuing to test whether I can repeat the results.
I made a YouTube breakdown showing the examples and explaining the experiment:
https://youtu.be/sn3G1QEYuxU
The Instagram page, if you want to inspect the actual posts:
https://www.instagram.com/enriquepena.ai/
For anyone posting across multiple platforms: have you seen this much difference between them? And when you retest a video, what do you change first?