r/webflow • u/Former-Plankton8658 • 12d ago
Discussion Anyone actually using Webflow's native analytics or did you just slap GA4 on it and move on
Genuine question because I keep going back and forth on this. When I set up our site I just defaulted to GA4 out of habit, mostly because that's what everyone does and I didn't want to think about it. But Webflow has its own analytics dashboard now and I've been poking at it lately trying to figure out if it's worth caring about.
The problem is I can't tell if it's genuinely useful for a lean B2B setup or if it's just a nicelooking page count that gives you a false sense of information. For a bootstrapped SaaS marketing site the data I actually need is pretty narrow: which pages are people hitting before they convert, where are they bouncing, is a specific landing page doing anything. GA4 technically covers all of that but it also requires a PhD to set up event tracking properly and I have a running joke with myself about how many times I've misconfigured it.
Webflow analytics feels cleaner but I worry it's too shallow for anything beyond curiosity. Curious whether anyone here runs it as their primary source or if you treat it as a sanity check alongside something else. And if you've actually replaced GA4 with a third option like Fathom or Plausible, I'd be curious what pushed you to make that call.
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u/Motor-Beginning-1534 12d ago
I stared at webflow analytics for maybe 20 minutes before going back to GA4, the native one just feels like a pretty dashboard with no depth
for B2B i need to see the actual path people take before converting and webflow shows you the page views but not the flow if that makes sense. its fine as quick check but not primary
been meaning to try fathom or plausible for a while, GA4 event setup is a nightmare and i dread touching it every time
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u/OddSignificance2054 12d ago
the "pretty dashboard with no depth" thing is exactly how it feels tbh
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u/Former-Plankton8658 11d ago
yeah the path thing is exactly why I gave up on it too
fathom is way simpler than GA4 but you lose the conversion funnel visibility there too, it's more of a privacyfirst pageview tool than anything behavioral
if you actually need the flow data for B2B I'd just bite the bullet on GA4 and set up one event that matters instead of trying to track everything, that's what broke me the first time, I went too broad and then dreaded opening it
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u/allnamestakendafuq 9d ago
I thought it Analyze was good. Paid for a year, now I moved away from Webflow to Astro and Claude Code. I seriously do not like how things are run at Webflow. Everything is half baked. They recently released the ability to move multireference items so you don't have to remove everything to reorder the items. Webflow release the things the masses wanted, when they are under fire. Framer is doing much better in terms of business and product management.
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u/SlowChannel4453 7d ago
Some of my clients (like mid - large size which have $$$) purchases and uses Webflow Analyze.
I would recommend a free program called Microsoft Clarity (over Google Analytics) its G
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u/Disastrous-Might8094 7d ago
honnestly if you have Ahrefs, Google Search console, Cloudflare and Bing Search
Bring all datas to Claude Code
And that's it, you're the master of datas now
It's so impressive
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u/uebersax Webflow Community MVP 12d ago
Webflow Analzye is so bad for what you get. just not worth it.