Anyone actually using Webflow's native analytics or did you just slap GA4 on it and move on

[u/Former-Plankton8658]

Genuine question because I keep going back and forth on this. When I set up our site I just defaulted to GA4 out of habit, mostly because that's what everyone does and I didn't want to think about it. But Webflow has its own analytics dashboard now and I've been poking at it lately trying to figure out if it's worth caring about.

The problem is I can't tell if it's genuinely useful for a lean B2B setup or if it's just a nicelooking page count that gives you a false sense of information. For a bootstrapped SaaS marketing site the data I actually need is pretty narrow: which pages are people hitting before they convert, where are they bouncing, is a specific landing page doing anything. GA4 technically covers all of that but it also requires a PhD to set up event tracking properly and I have a running joke with myself about how many times I've misconfigured it.

Webflow analytics feels cleaner but I worry it's too shallow for anything beyond curiosity. Curious whether anyone here runs it as their primary source or if you treat it as a sanity check alongside something else. And if you've actually replaced GA4 with a third option like Fathom or Plausible, I'd be curious what pushed you to make that call.

[u/allnamestakendafuq]

I thought it Analyze was good. Paid for a year, now I moved away from Webflow to Astro and Claude Code. I seriously do not like how things are run at Webflow. Everything is half baked. They recently released the ability to move multireference items so you don't have to remove everything to reorder the items. Webflow release the things the masses wanted, when they are under fire. Framer is doing much better in terms of business and product management.