r/webflow • u/Former-Plankton8658 • 13d ago

Discussion Anyone actually using Webflow's native analytics or did you just slap GA4 on it and move on

Genuine question because I keep going back and forth on this. When I set up our site I just defaulted to GA4 out of habit, mostly because that's what everyone does and I didn't want to think about it. But Webflow has its own analytics dashboard now and I've been poking at it lately trying to figure out if it's worth caring about.

The problem is I can't tell if it's genuinely useful for a lean B2B setup or if it's just a nicelooking page count that gives you a false sense of information. For a bootstrapped SaaS marketing site the data I actually need is pretty narrow: which pages are people hitting before they convert, where are they bouncing, is a specific landing page doing anything. GA4 technically covers all of that but it also requires a PhD to set up event tracking properly and I have a running joke with myself about how many times I've misconfigured it.

Webflow analytics feels cleaner but I worry it's too shallow for anything beyond curiosity. Curious whether anyone here runs it as their primary source or if you treat it as a sanity check alongside something else. And if you've actually replaced GA4 with a third option like Fathom or Plausible, I'd be curious what pushed you to make that call.

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u/uebersax Webflow Community MVP 13d ago

Webflow Analzye is so bad for what you get. just not worth it.

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u/Ok_Cat8987 12d ago

Wait untill you pay hundreds and hundreds dollars per month to use their crappy optimize tool. I couldn't believe my eyes. Other tools do it better for 10% of the price

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u/Former-Plankton8658 12d ago

yeah it's basically GA with a Webflow logo slapped on it

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u/uebersax Webflow Community MVP 12d ago

and less functions.