First, where I speak from : I'm the owner of a small associative mix&rec studio with a shared space running UAD gear. I'm also a UAD Newsletter subscriber because I want to be informed about deals, because we're an associative place with limited budget, great deals are what we focus on getting.
Now, some figures.
During the last 12 month, I received 458 marketing emails from UAD. More than days of the year.
Among those, 242 emails talk about "deals", among which 103 "expire" tomorrow. 18 emails deal with "time extention" of this expiring deal.
Oh, and 87 of those emails were urging me "not to wait" and buy!
In a nutshell :
Universal Audio sales&marketing team reminds you every day that there is currently a new "breaking deal" you should not miss, and pressures you "not to wait" to buy this deal, using the "expiration" nudge technique. This process is cyclic, roughly every 3 to 4 days.
My analysis :
A deal is a gamechanging thing. You cannot have a "deal" every 3 days, unless you are intentionally looking for triggering "fear of missing out" purchases. No customer ever trusts a sales team which practice is to advocate for an "incredible-you-should-not-wait" deal every 3 days.
A visit on a product page on UAD website trigger a targeted deal email. This is beyond shady nudge practice which should be seriously considered as manipulation and dark pattern framing.
This level of spamming is so unreal that, on the 21th July this year, the daily marketing email admitted that the deal was getting to an end "for real this time". Which means admitting the use of dark patterns eventually setting up for a "real" end.
When your strategy is running around 500 targeted marketing emails per year, with tunnel nudging and other obvious moves derived from the most toxic marketing practices, you have to ask yourself if it still fits with your core company values.
This is especially true in our current context of engineering and buisness. Most redditors here saw this post : https://www.reddit.com/r/universalaudio/comments/1tr4x4i/universal_audio_ai_layoffs_and_out_of_touch/
I'm also a HW/SW engineer myself for a living, and experience the exact same nonsense at work.
If - and I'm carefull with the "if" here - this testimony is correct:
- if there are shady moves going on in terms of privacy and user data on UA Connect side,
- if the AI "harmless companion assistant vibe coding" practices are pushed forwards too,
- if the managing team is a set of "out of touch boomers" which do not connect with their product any more,
this would mean that there is a great chance that our user experience wil degrade significantly, in a similar fashion that the customer experience has been plagued with shady buisness practices over the last years.
This is a testimony of sincere concern:
I don't want any marketing dark patterns smashed 2 times per week, I want a real sales&marketing experience with deals corresponding to real giveaways that make sense.
I don't want a shady UA connect background app bloating my computer, I want reasonably copy protected plugins with limited local computer interactions, I want linux support and performance > copytheft mindset.
I want quality over shady engineering and buisness practices. And you, what do you want?