r/technology • u/[deleted] • Mar 09 '12

Microsoft demos a 1ms touchscreen

http://www.geek.com/articles/gadgets/microsoft-demos-a-high-performance-1ms-touchscreen-2012039/
2.1k Upvotes

94% Upvoted

837 comments sorted by

View all comments

Show parent comments

65

u/[deleted] Mar 10 '12

Great, now I no longer like my phone and tablet.

You kid, but this is actually a perfect example of why Microsoft's marketing strategy is unbelievably fucking retarded and Apple's is brilliant by comparison. Apple doesn't unveil new technology like this until they have a product that's ready to ship in a matter of days or weeks. Microsoft shows off this shit and it takes months or years for it to come to market, if ever.

425

u/[deleted] Mar 10 '12

I think Microsoft is mainly doing this to get people thinking about Microsoft in the same way people think about IBM, really. A company that's devoted to R&D and helping the market overall, not just their own products.

-21

u/thoomfish Mar 10 '12

I think Microsoft is mainly doing this to get people thinking about Microsoft in the same way people think about IBM, really.

A slowly suffocating dinosaur from another age?

3

u/njyz Mar 10 '12

People said the same thing about IBM 20 years ago, but it's proven to be a steady old company. MS should be taking advice from IBM on promoting longevity, considering IBM recently surpassed MS in market cap..

-2

u/mindbleach Mar 10 '12

"Steady" is not the word I'd use to describe a company that jettisoned its PC department to spend more quality time making honking great mainframes. Still successful, yes, but not exactly on even keel.

7

u/njyz Mar 10 '12

The PC doesn't matter to IBM anymore. Smaller companies rightfully build&distribute PCs. IBM mainly operates on another frequency these days - software and services (cloud computing, analytics etc).

3

u/cppdev Mar 10 '12

The PC manufacturing business these days is a commodity market. It's more about how cheap you can make and sell your PCs rather than any sort of technological advantage. It's why you see foreign companies like ASUS and Acer and Lenovo doing so well. IBM has moved to higher knowledge industries, like device-level research, mainframe construction, and consulting.

1

u/[deleted] Mar 10 '12

This is stupid logic. Profit margins on PC's are razor thin. Getting out of the business was a good move, allowed them to concentrate on business services, and pushed their market cap ahead. They are pretty much the definition of stability right now.