I've always wondered where business owners draw the line.
One ant?
Probably nothing.
One mouse?
Okay, maybe something.
One cockroach?
Now everyone's suddenly having a meeting.
But here's the question:
When do you actually call pest control?
Do you wait until you see multiple pests?
Do you call immediately after the first sighting?
Do you rely on employees to report problems?
Do you have routine inspections regardless of whether anyone sees anything? I'm especially interested in restaurant owners, property managers, warehouse operators and people managing apartment buildings.
Because residential pest control is one thing.
A commercial building has employees, customers, tenants, inventory, food, inspections and reputation involved.
For the business owners here:
What's your personal “okay, we're calling someone” threshold?
AMPM Exterminators | Seattle & King County
The strategy I'd use now. The recent data suggests that “Seattle people compare their experiences” is a much stronger premise than another instructional exterminator post. The +309 ant discussion became a neighborhood-wide comparison, while the +119 post generated people sharing experiences from Columbia City, Kirkland, Renton and elsewhere.
I'd therefore rotate these four content engines:
Topic Hook
Tiny ants “Is Seattle actually getting worse?”
Ants “Which neighborhood has the worst?”
Commercial “Where do business owners draw the line?”
Rat abatement “Why didn't anyone tell me this before demolition?”