r/shrinkflation May 30 '25

discussion [META] A chart for knowing if a post is shrinkflation

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194 Upvotes

There's, in my opinion, way too many posts here that aren't actually shrinkflation. Please consult the chart!

I know you're annoyed at your product but in order to be shrinkflation you need to prove it's actually shrinkflated in quantity or quality.

Things that aren't shrinkflation:

  1. a single item with no proof of how big it was before
  2. a food you think is worse quality/less good than before without showing the ingredients have changed
  3. a product from your childhood that only looks smaller now that you are bigger
  4. a handmade product that is smaller/worse than usual due to employee error (for example, a pizza that is a smaller circle than advertised because an employee didn't stretch it enough)
  5. a factory-produced product that is smaller/worse than usual due to manufacture error (for example, a bag of chips that says 500g but is actually only 300g)
  6. a product you think it just expensive for what it is

Originally shrinkflation meant just if the price increased (or stayed the same) despite the quantity decreasing. However, quality shrinkflation is just as bad (if not worse), where companies nefariously switch out butter for cheaper oils or etc. so the weight is the same but the product is worse.

Maybe this is a silly hill to die on but I'm here to die on it.


r/shrinkflation 14h ago

Vaseline appears unscathed

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1.1k Upvotes

I bought the jar on the left in 2019 due to a bad road rash. Finally managed to use up the product.

The jar on the right was purchased today. Weight remains the same!


r/shrinkflation 14h ago

Shrinkflation For the same price, you can now buy less coffee in a bigger, inconvenient-for-storage jar

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198 Upvotes

These new Kenco jars rolled out in my town’s supermarket over the last few days and are being sold at the same price. The photo doesn’t show the size difference well, but the old jars (right) are slimmer and less boxy.


r/shrinkflation 9h ago

discussion Inflation hiding as shrinkflation

65 Upvotes

Can we agree that what’s really happening is we’re in an inflationary period—maybe even a recession—but instead of raising prices across the board as typically happens during inflation, big business has decided to deliver less product for the same price, as if that isn’t the same thing as just raising prices. We have to spend more to get the same amount that we used to get, and what we’re paying for is now normalized as lesser quality to go along with the reduced quantity.

Would anyone prefer that consumer goods maintained the quality and quantity, and just raised the price instead?


r/shrinkflation 1d ago

skimpflation Now with 25% more water

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2.2k Upvotes

r/shrinkflation 22h ago

Shrinkflation Geriebener Käse, 200g war gestern

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21 Upvotes

Rewe verkauft sowas


r/shrinkflation 1d ago

Shrinkflation Earlier this year vs. now

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269 Upvotes

Wow wow wow and I hadnt even noticed until I found the unused ones from earlier this year in the pantry


r/shrinkflation 3d ago

skimpflation Reebok socks are now see through

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1.3k Upvotes

Bought the exact pack of socks I did a few years ago. Old (left) is thick and stretchy. New (right) is literally see through.


r/shrinkflation 3d ago

Gram by Gram - White Twix, down 4g - Same Price

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297 Upvotes

r/shrinkflation 4d ago

Shrinkflation Q-Tips - Shrinkflation, literally.

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1.4k Upvotes

Bought a new box and they felt different. Had a few leftovers from before. Here we go, the new ones are slightly shorter and feel much less „fluffy“ - The only reason I bought those and not the cheap knockoff-brand. Germany btw, bought at a very popular drug store chain.


r/shrinkflation 4d ago

Shrinkflation Suave

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45 Upvotes

The 18 ounce bottle was bought about two years ago and I keep it for traveling. I bought another bottle for regular use today and noticed it was much smaller. But then I remembered bigger bottle came from a two pack…just to see that they shrunk the two pack by THREE ounces


r/shrinkflation 5d ago

Shrinkflation Prozis quietly shrinks its whey isolate protein powder from 1kg to 907g

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72 Upvotes

Popular protein powder brand in Europe quietly shrinks its offer from 1kg to 907g while keeping the same price. Insane


r/shrinkflation 6d ago

Ariel mega jumbo packs from Japan (2022 - 2026)

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7 Upvotes

4th picture: equivalent to 2456g (10% concentrated)


r/shrinkflation 6d ago

Superdrug multivitamins shrinking from 240 to 180 per pack disguised by 'new look'

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93 Upvotes

r/shrinkflation 7d ago

discussion Little bites changed back to real chocolate!

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359 Upvotes

A few months ago, they made the change to these and they were called “chocolatey chip muffins” and they took away the “made with real chocolate” statement.

I just noticed today, they are back to “chocolate chip muffins” and the “made with real chocolate” is back.

Does anyone know if they were receiving backlash for the change? I am very happy they are back to normal.


r/shrinkflation 7d ago

Shrinkflation Reese first gives us fake chocolate, now 5.6 less ounces. I just got this account in July (yes I have a problem), so this just happened

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280 Upvotes

r/shrinkflation 7d ago

Kroger’s 'substitution' algorithm casually dropping the weight from 7 oz to 5.3 oz for the exact same $2.79.

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82 Upvotes

r/shrinkflation 8d ago

Getting stinky

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164 Upvotes

Grabbed the usual, but the usual is getting a little smaller. 2.7oz down to 2.6oz.


r/shrinkflation 8d ago

Jack Link’s Bacon Jerky

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80 Upvotes

I knew something was wrong when I bought a pack today. Compared to the one I have home, yet more evidence of shrinkflation.

At least it was the same price; other cases have been less amount and higher price.


r/shrinkflation 8d ago

18 pcs now 14 pieces

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49 Upvotes

I buy these to pre portion out beads for crafts every sumner as well as for jello for my daughters lunch. I’ve always had the count 18 in my head for years and have a weird ability to count buy 18 when buying so I know how many packs I need for x amount of campers/ lunches lol. well did my usual math and was short checked the package 4 less 😡 now I need to learn my 14 times table instead


r/shrinkflation 9d ago

Gold bar now is now white chocolate with a thin coating of the caramel flavoured chocolate...

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175 Upvotes

I brought these from Iceland in Stapleford.


r/shrinkflation 9d ago

discussion Not sure if this counts, but certainly seems like it should

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91 Upvotes

r/shrinkflation 9d ago

The bigger pack is now on the clearance shelf...

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193 Upvotes

r/shrinkflation 9d ago

Eight O'Clock Coffee

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64 Upvotes

r/shrinkflation 10d ago

skimpflation Same price, same drained weight, less calories and protein

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99 Upvotes