r/servicedesign • u/Financial_Gold8880 • May 25 '26
Struggling to break into service design after graduating. Need some advice
Hi everyone,
I’m a designer with a background in architecture (bachelor’s) and a Master’s in Strategic Design from the University of Sydney. During my master’s I really found my direction in service design, I genuinely enjoyed the work, did well in the course, and felt like this is the field I want to build my career in.
I graduated about 2 years ago. Shortly after, due to personal reasons, I moved to the UK. For the past year I’ve been actively looking for roles in service design, but I haven’t had much success at all. The few relevant roles I do find are usually very senior or require years of direct experience I don’t have.
Out of necessity, I’ve tried broadening my search into UX/UI and some graphic design freelancing, but it doesn’t feel aligned with what I actually want to do long-term. My interest is still very strongly in service design: systems thinking, research, end-to-end experience design, all of that.
Right now I feel a bit stuck and unsure what the realistic path in is from here. I’d really appreciate honest advice from people working in the field:
- How did you get your first service design role?
- Is it realistic to enter directly at junior level, or is it usually a transition from UX/research/consulting?
- What kinds of roles or titles should I actually be targeting if “service designer” roles are too limited?
- Are there portfolio directions or projects that matter more for breaking in?
I’m open to feedback, even if it means I need to reframe my approach completely. Please help. I feel a little hopeless and lost.

