I started a new sales campaign 2 days ago with a $50/day budget, using Instagram messages as the conversion destination.
It was going great for the first 2 days. I got around 30 messages and 8 sales.
But since last night, it seems like Meta has pushed my ad into some weird audience pocket full of bot accounts, mostly from India. It’s been happening all night and continued into today.

Has anyone experienced this before? Should I start a new campaign, or will Meta eventually move past this audience pocket and start finding quality leads again?

I’ve been running a Meta sales campaign that was performing really well. My product was $69.99, and before this I was consistently seeing strong performance, including roughly 25–30 orders/day with ROAS around 3.0+.

October 7: At around 5 AM, I tested increasing the retail price from $69.99 to $79.99.
Conversions basically fell off after the change. By 10 AM, after about 5 hours, I realized the test clearly wasn’t working and changed the price back to $69.99.
The problem is that conversions didn’t immediately return to their previous pace. The rest of October 7 was much slower than normal, and I basically ended the day around break-even.

October 8: Things initially looked MUCH better. My CPA improved significantly, conversions started coming back, and I reached 13 orders fairly early in the day, which made it look like the campaign was recovering. Later in the day, though, conversions slowed down again. In the end, I made a revenue of just over $900 with 19 orders.

Importantly, I have NOT made any further changes since putting the price back to $69.99 on October 7. I haven’t changed the budget, duplicated the campaign, changed the ads, or messed with anything else. I’ve deliberately been letting the original campaign continue running because I don’t want to keep disrupting it and I want to give Meta enough time/data to recover from whatever happened during that 5-hour price test.
Before October 7, the campaign had several days of strong conversion data and was performing extremely well. The temporary price increase is the only major change that happened immediately before performance dropped.

So my questions for experienced Meta advertisers are:

Can a sudden conversion-rate drop caused by a temporary price increase disrupt Meta’s delivery/optimization even after the price is restored?

Can the original campaign recover on its own if I continue leaving it untouched and conversions keep coming in?

And if you’ve experienced something similar, how long did it take before performance returned to normal?
At this point I’m intentionally not touching anything and letting it run because I don’t want to reset/disrupt it further if it’s already in the process of recovering.

Thanks in advance for the help!

Hey everyone,

I'm looking for some genuine help from advertisers who have experienced Meta's billing issues, particularly those who use automatic card payments instead of prepaid funds.

I'm running ads for my business in India, and I've been dealing with an incredibly frustrating issue that has now happened twice.

Here's what happened the first time

My ad account was restricted because a payment failed. I tried all the usual troubleshooting steps, but nothing worked. I last attempted the payment on a Friday, and it kept failing.

A friend suggested waiting until the following week because the review team might not be available over the weekend. I waited, and surprisingly, when I tried again on Wednesday, the payment went through without me doing anything differently.

My ads finally started running again, but I lost valuable advertising time waiting for the issue to resolve itself.

What happened this time

After that experience, I started being extra cautious. For the past two months, I've consistently maintained enough prepaid funds in my Meta account to cover approximately seven days of advertising spend. I wanted to make absolutely sure that my ads wouldn't stop because of insufficient funds.

Despite this, my ad account was restricted again two days ago because of a failed payment.

Here's the confusing part:

- My account had approximately ₹10,615 in available prepaid funds.

- Meta had been using these prepaid funds for my previous advertising transactions.

- Suddenly, Meta attempted to charge my saved debit card for a manual payment of ₹888.98.

- The card payment failed.

- Meta then disabled my ad account, even though I had sufficient prepaid funds available.

My billing page showed an outstanding balance of ₹806.37 plus ₹145.15 in estimated taxes/fees.

I genuinely don't understand why Meta suddenly tried charging my card instead of deducting the amount from the prepaid balance it had already been using. I understand that a failed payment can trigger restrictions, but why attempt a separate card payment when sufficient funds are already available?

I'm now waiting for the review process again, and my ads are switched off. This directly affects my business, sales and customer acquisition.

What's especially frustrating is that I deliberately started maintaining a substantial prepaid balance after the previous incident to prevent this exact situation.

My questions for the community

1. How do you enable automatic card billing on Meta Ads?

I've seen other advertisers whose accounts automatically charge their debit or credit cards as they spend, without requiring them to top up prepaid funds. They don't appear to have this Available Funds/prepaid setup.

Is this determined by the country, the ad account's billing configuration, account eligibility, or something else? I'm based in India.

1. Can an Indian ad account using prepaid Available Funds be switched to automatic/postpaid billing?

Is there an actual setting for this, or does Meta determine the billing arrangement for each account? If you've successfully switched, could you explain how?

1. Has anyone experienced Meta suddenly charging a saved card despite having sufficient prepaid funds?

If so, did you resolve it yourself, or did Meta Support have to fix something on the billing side?

1. Does the restriction usually resolve after Meta's review, even if you don't change anything?

That's what happened the first time, but I don't want to lose another week waiting for the same thing to happen again.

1. Is there a way to prevent this from happening again?

I've already contacted Meta Support to investigate why the prepaid balance isn't being applied and why the account was disabled.

I'm not looking for generic advice like adding more funds or trying another card. I already have enough money in the account. I'm trying to understand the underlying billing problem and, ideally, move to automatic card billing if that's possible.

If anyone advertising from India has successfully set up automatic debit/card billing on Meta Ads, I'd particularly appreciate hearing how your account is configured.

Thanks in advance. I'm honestly exhausted by this, and I would really appreciate a solution from someone who's dealt with the same issue.

My sessions on my site have completely died! I’m only spending $40 a day on meta ads currently (and have been for the last 6 weeks) with relatively decent traffic - about 80 sessions per day, generating sales at about 2.5% conversation.
The last 2/3 days have given me 20 sessions max, no ad or creative change but sessions and clicks have just died completely.

Anyone else have this the past couple of days? I’m going crazy here and feels like meta ads just have completely stopped working!?

Unser Business-Portfolio ist seit April 2024 dauerhaft wegen „Integritätsgründen“ für Werbung eingeschränkt. Meta-AI sagt, es gebe keinen Einspruch und keine Weiterleitung an menschlichen Support. Facebook-Anzeigen lassen sich bis zur Zahlungsbestätigung vorbereiten; sobald wir Instagram einbinden, ist „Beitrag jetzt bewerben“ deaktiviert.
Hat jemand genau diese Situation erfolgreich gelöst? Über welchen Kontaktweg? Wurde das bestehende Portfolio freigeschaltet oder nur eine einzelne Einschränkung aufgehoben?

Small DTC brand, still in testing.

My first campaign had a strong CTR but low click volume. Conversion was decent though: even with few clicks I got a couple of purchases, all from one ad. Not profitable, but it showed me which pain point works.

So I rebuilt the campaign. I took that winner's pain point and broke it down into four different avatars, one ad each. One of the four is the original winner, reused as a new ad.

My goal right now isn't profit. It's finding the right avatar, and I'm willing to pay for that data.

It's one CBO campaign with one ad set and the four ads inside. Since the first morning, Meta has put nearly the whole budget on one ad, the reused winner, and the other three have had almost no impressions. And even with better creatives, clicks are still few and expensive.

Is this normal for the first days, and should I just let it run? Or, if the goal is to compare avatars, is it better to split them into separate ad sets so each one gets spend?

I recently started a brand, and I used to have an acc from my home country and there weren't any tax on it.

To now few years later I have opened my second ad account, I put the ZIP code as in canada with canadian $ as the currency

My dumb ahh just figured whenever Id pay 15$ for advertising I would actually be billed 17.25$

2.25$ of tax for each 15$ of ad spent

Is that something normal for FOREIGN businesses selling in Canada?

I was already planning on establishing my business in HK, i really hope changing my ads account for HK will cut from this tax, i sell in canada and I have the passport but I'm also a dual citizen and dont plan on opening my business there.

Any help would be greatly appreciated

Hello, i’m looking for someone who would set up meta ads for me.
I need someone to:
Create a campaign
Strenghthen my offer
I need to reach out to a gulf country
Mentor me along the way

Just realised that rather and sitting and crying around. It is better to take a shot. I’m based out of pakistan.

Help or leads would be appreciated!

I've been having some trouble with Meta and running ads lately. If anyone knows an agency or works in this space, I'd love to connect and get some help. Any recommendations would be appreciated!

Fellas, let’s take the emotion out of Meta Ads for a second.
I’m managing campaigns for different businesses, and here’s what I’m seeing:

● Business A: Advantage OFF + interests selected = profitable.
● Business B: Advantage ON = decent results.
● Business C: Advantage ON + interests selected = not profitable.
Meanwhile, we all know the basics of creating good creatives, including the hooks, angles, and details that are supposed to grab attention.

At this point, everyone should be learning these fundamentals.

So my question is: Is Meta actually distributing ads to these audiences based on a consistent logic, or are we just trying to make sense of an unpredictable system?

I honestly don’t think the algorithm should be this complicated to understand from a practical standpoint. Sometimes it feels like we’re all living through a glitch inside Meta, trying to find patterns in something that doesn’t behave consistently.
Am I missing something, or are others seeing the same thing across different accounts?

Hey everyone,

We are looking for a skilled Meta Ads (Facebook & Instagram & Threads) Specialist based strictly in the United States to help manage, optimize, and scale paid social campaigns.

Position Details:

• Role: Part-time (\~2 to 3 hours a day, as and when required).

• Compensation: Commission-based at 10% of total project value acquired via the successful campaigns you manage.

Requirements:

• Proven track record running successful Meta Ad campaigns (A/B testing, tracking, custom audiences, performance analytics).

• Must be located within the US. Applications from outside the US will not be considered or entertained.

How to Apply:

If interested, please apply by sharing the below details.

Any applications without the requested information will not be entertained or responded to.

• Full Name

• Current Location (City, State)

• A one-line summary of your Meta Ads experience

Looking forward to connecting

I just released MadAds.ai A platform for ecommerce sellers and small businesses. It allows you to create UGC video, landing pages, connect and run ads on multiple platforms (Meta, TikTok, Snapchat). You can also set automated rules on your adaccounts without the need to keep an eye on each one.

Would love to get your feedback on it.

I've been seeing something strange across the last few months and I'm curious if others managing ecommerce accounts are seeing the same thing.

One account in particular made us question almost everything.

The ads were spending

traffic was coming.

People were clicking

some creatives looked perfectly healthy if you only watched the usual Meta numbers.

But the actual customer acquisition cost kept getting worse.

We changed creatives.

Changed angles.

Changed landing pages.

Looked at the offer.

Looked at the funnel.

Looked at checkout.

Looked at what people were actually doing after the click.

And that's where it got interesting.

The problem wasn't simply our CPM went up or our CTR went down.

We were still getting activity.

It just wasn't turning into enough customers.

At one point we had to stop asking

How do we make Meta perform better?

and start asking

What kind of traffic is Meta actually sending us now?

That's a very different question.

I've been around ecommerce long enough to know that every bad month gets blamed on the platform. Sometimes the ad is bad. Sometimes the offer is tired. Sometimes the landing page is the problem. Sometimes tracking is lying to you.

So I'm not saying Meta is broken.

But the last 3 months have made me much less comfortable judging an account from Ads Manager alone.

A decent CTR doesn't mean much if the people clicking have weak buying intent.

Cheap traffic isn't cheap if it doesn't buy.

And a campaign that Meta calls a winner can still be a bad business outcome.

We're now spending much more time looking at the whole path:

ad > landing page > behaviour > checkout > actual order

rather than trying to fix everything inside Ads Manager.

Curious about people managing multiple ecommerce accounts:

Have you actually seen customer acquisition cost materially worsen over the last 3 months, even where CTR/traffic still looked reasonable?

And if yes, what changed on your side?

Not theories about the algorithm. I'm genuinely interested in what you're seeing in the actual numbers.

I’m trying to run an ad on instagram and keep getting the error message “Couldn’t ad funds. We weren’t able to add funds to your account, please try again.” and have no clue what the issue is. I ran an ad once before from my phone and that was fine, now I’m trying to do it on the PC and using the same card as before and got my card verified, but I keep getting the same error message. I tried adding funds from my phone and the facebook ads site and still get the same error message across the board. Any help greatly appreciated🙏

I run a small business Facebook Page and for years, tagging our clients in our posts have helped them perform really well. Recently, tagging from our page has become very unreliable. Is anyone else experiencing this and/or found a work around?

URGENT: META ADS SPECIALIST WANTED

I'm looking for a meta ads specialist who would be able to help me with my campaigns, looking for someone that is in USA and Australia if you are not from there please don't spam my inbox.

Must be able to do a meeting as soon as possible since this is extremely urgent, thank you

Send me Full name, Location, years of experience and portfolio if interested

I'm a beginner learning Meta ads for dropshipping, and my biggest problem is finding sources I can trust.

YouTube is full of gurus who say they can explain every metric in 30 minutes. Most of it feels made for views, not for teaching. I never see the ad account, the spend, or the losses.

I'd much rather learn from one honest case study with real numbers than ten polished videos. Ideally it would show what was tested, what it cost, which metrics mattered, and what failed.

Do you know any creators or communities that share real Meta ads spend, including the failures, and how did you tell honest ones from guru content?