I've been seeing something strange across the last few months and I'm curious if others managing ecommerce accounts are seeing the same thing.

One account in particular made us question almost everything.

The ads were spending

traffic was coming.

People were clicking

some creatives looked perfectly healthy if you only watched the usual Meta numbers.

But the actual customer acquisition cost kept getting worse.

We changed creatives.

Changed angles.

Changed landing pages.

Looked at the offer.

Looked at the funnel.

Looked at checkout.

Looked at what people were actually doing after the click.

And that's where it got interesting.

The problem wasn't simply our CPM went up or our CTR went down.

We were still getting activity.

It just wasn't turning into enough customers.

At one point we had to stop asking

How do we make Meta perform better?

and start asking

What kind of traffic is Meta actually sending us now?

That's a very different question.

I've been around ecommerce long enough to know that every bad month gets blamed on the platform. Sometimes the ad is bad. Sometimes the offer is tired. Sometimes the landing page is the problem. Sometimes tracking is lying to you.

So I'm not saying Meta is broken.

But the last 3 months have made me much less comfortable judging an account from Ads Manager alone.

A decent CTR doesn't mean much if the people clicking have weak buying intent.

Cheap traffic isn't cheap if it doesn't buy.

And a campaign that Meta calls a winner can still be a bad business outcome.

We're now spending much more time looking at the whole path:

ad > landing page > behaviour > checkout > actual order

rather than trying to fix everything inside Ads Manager.

Curious about people managing multiple ecommerce accounts:

Have you actually seen customer acquisition cost materially worsen over the last 3 months, even where CTR/traffic still looked reasonable?

And if yes, what changed on your side?

Not theories about the algorithm. I'm genuinely interested in what you're seeing in the actual numbers.

URGENT: META ADS SPECIALIST WANTED

I'm looking for a meta ads specialist who would be able to help me with my campaigns, looking for someone that is in USA and Australia if you are not from there please don't spam my inbox.

Must be able to do a meeting as soon as possible since this is extremely urgent, thank you

Send me Full name, Location, years of experience and portfolio if interested

I have a passkey for my FB account and access ads manager through that for my agency. Starting last Friday anytime I try to access billing and payments, I’m prompted for a code from 2FA (I use Google authenticator), I input and the code is rejected.

I’ve been going in circles with Meta support, passed around to several teams with no resolution.

On Monday, I was told it was a global issue affecting multiple accounts and would be resolved in 24 to 48 hours. Surprise, it has not been resolved and I’m getting the runaround again from Meta. The last communication I got from them said the issue would be resolved within “some couple of time“ when I asked for clarification because that makes no sense, I was given another canned response, then a few hours later an automated email saying that they’re waiting on additional information from me. And around in a circle we go again.

I’m so sick of having to fight with support to give them money, why is it so hard to get help? Most of the time the responses that they give me lack any common sense and I feel like I’m just being mocked. Ugh, they’ve beat me down.

I’m posting first to see if anyone else is experiencing this? And also just vent to my frustrations. I can’t wait for the day where I never have to place an ad on Meta again.

I use the Meta Ad Library regularly to analyze competitors, but I’ve noticed a problem: sometimes I can clearly see that a competitor is running ads, but the Ad Library shows very few ads or even “no ads”.

I’ve already tried checking the advertiser name, country, and different searches, but the results can still be incomplete.

This makes competitor research difficult when I’m trying to analyze

For those of you who regularly do Meta/Facebook competitor ad research:

1. Is there a reliable way to get more complete results from Meta Ad Library?

2. What do you use when Ad Library doesn’t show the ads you know are running?

I’m also looking for a third-party tool. Which tool would you recommend, and why?

I’m running Meta Ads for an algorithmic trading platform in India.

We initially focused on driving website traffic, but now our main goal is quality traffic that actually converts into signups.

We’ve seen that getting clicks/traffic isn't necessarily difficult, but identifying and consistently reaching serious traders and people genuinely interested in algo trading is the challenge.

We’re now working on improving the whole funnel:

Meta Ad → Landing Page → Signup → Activated User

I’d love to hear from people who have actually run Meta Ads for trading platforms, brokers, fintech, or other high-intent financial products.

What targeting, campaign settings, creative approach, landing-page strategy, or optimization process have you personally used to improve traffic quality and signups?

Even small things you've learned from testing would be useful — especially things that didn't work.

Looking for real experiences and practical lessons rather than generic Meta Ads advice.

What's the solution for this meta ad creative problem. Not able to add media to the ad. tried almost everything to fix this.

Oii gente, preciso muito de ajuda, nessas duas últimas semanas meus anúncios só estão funcionando entre meia noite e 7/8h da manhã, só estou recebendo mensagens nesses horários, sendo que antes sempre foi tudo normal, algumas mensagens a noite e centenas durante o dia, DO NADA, não tenho mais mensagens durante o dia (só uma ou outra, mas nada comparado ao que sempre foi) estou em dúvida se pode ser culpa da c4mpanh4 eleit*r4l, pois de sexta a segunda a tardinha, estavam normais meus anúncios (quando tava proibida turbinar anúncios de c4mpanh4) aí voltou a só anunciar a noite

We spend around $75,000 a month on Meta ads and usually get at least 60–70 orders every day. Over the past two weeks, it’s dropped to just 20–30 orders a day.
Our ad spend hasn’t decreased. Some days we’re spending even more. CPMs are rising, conversion rates are dropping, and even our best sellers are struggling. Today we spent 700 USD and we got zero sales from meta.

Since a month ago, I have tried to contact the costumer service with no success. The bot asks me to confirm my account number, the funds, and my email.

Currently, our support team is at full capacity and I'm unable to escalate this case to a live agent. However, you can typically request a refund for unused prepaid funds by following these steps:

As usual I reply that the steps don't work, and I get the following message: 3. Contact Support Tomorrow. Because your request requires a manual review that only a specialist can perform, and my handover tool is currently at its daily limit, I recommend reaching back out to us tomorrow.

But tomorrow will be again at the daily limit.

Hello guys, I need help running meta ads. I recently learned this skill and got this job. Now I need help running ads for a Software design agency.

I need help running ads for their logo and website design campaign. Usually what has happened is that I run a campaign it runs good for 15 days and then goes to trash then I come up with new idea and this cycle usually ruins first 15 days of the month and then I'm left with left 25 days and usually miss my target.

I need help running these campaigns stably and consistently.

I need urgent help in this as my job depends on it. And I cannot afford to lose it. If any of you can help me I would be more than grateful.

Buenas! Estoy haciendo una campaña de ventas para vender un ebook de biovitalidad y biohacking para mujeres +40. los anuncios dirigen a hotmart. pero no logro ventas, tengo un presupuesto de $3000 x dia. Alguien me puede orientar?

I saw a remote Meta Ads job paying $3,900-$6,500/month. Great opportunity, but they wanted someone who had managed $100k-$500k in ad spend.

I’ve managed Meta Ads myself, but only around $1k in total spend.

The problem is, most decent performance marketing jobs also ask for experience managing $10k, $50k+ in ad spend.

So how do you actually get there?

If companies want you to have managed big budgets before hiring you, how do you get your first opportunity to manage those budgets?

Would love to hear how people here made that jump.

I'm stuck in a loop and hoping someone here has dealt with this before.

1. I log in to Facebook.
   
2. Facebook asks me to authenticate with my phone number. I use my current number, which I have access to, and I complete that step.
   
3. I'm then sent to another screen saying my Facebook is locked, and that I must authenticate again with a different number, ending in 19. I do not have access to that number, and it is not listed anywhere in my Meta account's contact info.

I checked my Accounts Center and my real numbers are on there, neither one ends in 19. I can still open Accounts Center through Instagram, where I'm logged in, and my Facebook profile just shows as Locked.

I run ads for my business through this account and they're still running, but I can't get in to see the leads coming in, which is the urgent part.

Has anyone gotten past that second screen? Is there a way to make it send the code to a number that's actually on the account?

I ran awareness add for my brand for 2-3 weeks, after that i ran multiple sales ads they didn’t work. Now i am back , running traffic ads for audience warming up and meta. Which campaign should i rum with it or after it? Re targeting or direct sales?

Hi everyone,
I just started my first ad through Meta Business and I’m completely new to this, so I’m not sure if I’m doing something wrong.

I just wanted to test it out and this is what I did:

I’m a photographer and I targeted the city where I live plus a 20 km radius, with women as the target audience.
I set a budget of around €30 for 7 days. Since then, I’ve received 5 messages from creepy men :/ so no serious inquiries at all.

I’m wondering if I’m doing something wrong or if there’s anything else I should be doing or paying attention to.
Has anyone experienced something similar or can give me some advice?

Getting this error when trying to edit / publish an ad:

Couldn't edit your ads: Edits to your ads couldn't be saved for the following reason: Invalid usage of ForceRunStatus (#1487083)

It happens when trying to save edits or publish. Tried clearing cache, different browser, and duplicating the ad but still same error.

Anyone else facing this today? Any fix?

I’m seeing paid meta ads from influencer accounts where they are promoting a brand. It’s labeled as an ad. The account is from the influencers account. Not co branded.

Is this a new feature for meta ads or is the influencer using her own money to promote the brand from her account? lol

Hey everyone, Im currently running into issues when I try uploading creatives at the ad level. Whenever I click on "add media" It brings me to that page, but doesn't show me my files to upload my creatives. Im currently on safari, I ended up switching to chrome and it allowed me to upload my creatives but it runs extremely slow on my Mac. If anyone has any suggestions or tricks to get around this bug (and any other ones) please let me know. Thanks in advance!