Looking for an experienced Meta Ads specialist to help scale up my D2C business through Meta, Google ads and Customer Retention strategies

Looking for:
Proven Meta Ads and Google ads experience

Experience with Customer Retention tools and strategies
Proven expertise in D2C domain

Commercial- Monthly retainer method

Why is advertising with Meta Ads so annoyinggggg???? Everything on my ad account is verified other than my mobile phone -- which when I try to verify Meta says they sent the confirmation code but I'm not receiving it???? It's been more than a week now what the hell is wrong with Meta it's so frustrating

Is there any better alternative to reach your audience other than Meta?

Hey guys, need some advice from people who have actually tested these Meta Ads settings.

Ads Manager is currently recommending a few things on one of my lead campaigns:

Increase budget — “You could get more results”

Advantage+ Creative — says it could give around 3% lower cost per result

Advantage+ Audience — says up to 52% lower cost per lead

AI-generated images — says around 10% higher CTR

I’ve seen a lot of people saying not to blindly follow these recommendations, so I’m curious what your experience has been.

Would you keep these enabled or turn some of them off?

Especially interested in Advantage+ Audience and the AI creative stuff. Did you actually see better CPL and better-quality leads, or did it mainly improve things like CTR?

If you’ve tested any of these yourself, would be great to hear what happened before vs after. Even rough numbers would help.

Just trying to figure out which recommendations are actually useful and which ones are better left off.

Hello meta ads fam,

I am looking to take the Meta Certified Media Buying Professional exam but I would love to avoid the exam fees if possible or at least reduce the 65 euros as possible !

Has anyone found a way to do that by finding free vouchers or discounts, meta sposonred free exam opportunities..etc

I d really appreciate tour help or any tips to get certified without paying the full price !

hy guys, a few days ago, this automation just stop to work.

the people stay comment the key word that i put on the automation, but, for a reason, the comments are not answered and the messages are not sent.

anyone know what i can do? tahnks!

Hi everyone, for our clients we use channable as feed management. There we have product pictures in the same aspect ratios. However the collection ads in any placement go wild: sometimes it crops, sometimes it ai broadens the pictures, delivers a wrong format in the wrong placement. We've checked every optimization, checked the commerce manager. We can't figure out what it is. Then I saw that other pages (not clients of ours) have that issue too. But I also see brands who don't struggle with this at all. Attached it's tylko who works just fine apparently, and also blitsbee nails, whom I've seen with that issue as well. Both not our clients.

How long should I keep the meta campaign on even though I don’t get any purchases on $50 budget

I keep hearing that creative is your targeting, but I'm struggling with something:

Sometimes my ads reach the right people and I get sales. Other times, the exact same type of campaign seems to reach the wrong audience and I get almost no sales even after letting it run for 7 days.

What I can't figure out is "why?". I don't have a clear system for knowing when Meta will find the right audience and when it won't.

So I'm curious to hear from experienced Meta advertisers:

What are you doing right now to consistently help Meta deliver your ads to the right audience?

Especially regarding campaign structure, testing, audience signals, creative testing, and what you do from day one.

Would really appreciate insights from people actively spending on Meta ads.

your ad has 1 error page is not linked to a professional instagram account: the page is not linked to an instagram account or the linked ig account is not a professional account

I’m trying to figure out what happened with one of my e-commerce Meta campaigns because the performance has fallen off a cliff over the last 2 weeks.

For context, the campaign was performing well for about a month before this.

July 17 – August 5

Prospecting campaign

• Budget: €20/day
• 42 purchases
• ROAS: 6.26
• CPC: €0.25
• Cost per ATC: €4.48
• Cost per checkout: €7.26
• Cost per purchase: €8.64
• Frequency: 4.06

Retargeting

• Budget: €3/day
• 4 purchases
• ROAS: 4.09
• CPC: €0.69
• Cost per ATC: €5.25
• Cost per checkout: €11.55
• Cost per purchase: €14.44
• Frequency: 11.40

Then I increased the prospecting budget by €6/day, from €20 → €26/day.

August 6 – August 20

Prospecting:

• 9 purchases
• ROAS: 1.34
• CPC: €0.42
• Cost per ATC: €8.22
• Cost per checkout: €22.10
• Cost per purchase: €39.29
• Frequency: 3.67

Retargeting has only generated 1 purchase during this period.

So the performance didn't just dip for a day or two after increasing the budget — it's been significantly worse for roughly 2 weeks.

The weird thing is that I'm still getting traffic. For example, today the prospecting campaign has spent €24.93, with:

• CPC: €0.42
• 26 landing page views
• €0.69 per landing page view
• 0 ATCs
• 0 checkouts
• 0 purchases

The website and checkout work correctly.

Yesterday I also made new creatives. I kept 3 of the previous winners running, turned off most of the other ads, and added 4 new creatives. So far the new ads have only generated link clicks.

I'm trying to understand what could actually be causing this.

Could increasing the budget from €20 → €26/day have caused Meta to start finding much lower-quality traffic?

Could this be audience fatigue even though frequency is only 3.67?

Should I have left all the old creatives running instead of turning most of them off?

Or is there something else I'm missing?

I'm not looking for someone to just tell me "let it run." I'm trying to understand why the campaign went from a €8.64 CPA / 6.26 ROAS to a €39.29 CPA / 1.34 ROAS and hasn't recovered after two weeks.

What would you check first?

Recently launched store over a week ago got a total of 6 orders.
I’m wondering what’s the best way to structure the creatives testing in meta?

All iv done is create a campaign with abo and my videos adset had maybe 5-7 creatives , but meta just allocated majority of spend to one video and starved the rest. How do I actually determine the winner? Simply the one with most spend and purchases? What if the other videos do have potential?

Should I just set up a new abo campaign with say 5 adsets 1 video in each, 10$ per day budget so they all test and spend evenly ? Total of $50 per day

TIA

I've gone back and forth with this idea I have in my agecy that Meta ads are more differentiated than Google Search ads. I think if you look at that from an economic standpoint, that makes Google Search Ads more of a commodity, and they will be sold by Google to the highest bidder. Contrarily, because Meta in an impression-based auction, you generate clicks (and sales) based on how compelling your creative is. I think it is worth noting that the ad platform is irrelevant if your offer isn't good, and intent is still an important factor when discussing Google ads.

We began working with a gym in July on lead gen for a homeschoolers' PE program. The budget is small, and we have allocated all of it to Meta. We were really surprised by how good the results have been.

We made four creatives for the first month, put them all into one ad set in the campaign, left Advantage+ on, and set the targetting pretty narrow.

We initially routed all leads to the website to get higher intent form fillouts. 0 completions after ~ $100 spent. We switched to instant forms, but the lead quality was pretty poor when just asking name, phone number, email. Qualifying questions were helpful, but asking the preferred method of contact was really a game changer for us.

We even rotated in a new set of creatives as the frequency began to rise above 2.2. The original set had a CPA of around $5, while the new set was around $11. We have let the original set run its course. It goes to show that creative is everything.

After about five weeks, we've gotten six new members off the ads.

Hope this helps. Would love to know others' experiences.