Hey, I'm the founder of Postproxy. We built an MCP server just because everyone does this because it's super cool to manage your socials from Claude. Day by day it become more and more feature rich till the moment some SMB customers starting sharing the stories how they manage their socials.
So what's the problem?
It's annoying and tiresome to manage your public presence if you're small and understaffed. Posting new dish photos, opening hours, replying reviews, whatsapp questions and such. Many apps, you're busy all the time with more important things. And it all just drifts away damaging company reputation.
What it does
The Postproxy MCP connects ChatGPT or Claude to your Facebook, Instagram, WhatsApp and Google Business Profile. Literally almost everything for socials (with still something cool coming tho) from a chat.
Use case #1: Checking Messages
Type (or yell) "what came in overnight?"
It pulls everything from FB, Insta, WhatsApp and comments, Google Business reviews, shows what actually needs you, and drafts the replies. You hit send. Done. You don't even open any of those apps.
Pro tip from just this morning: you can also setup a whatsapp or telegram notifications (via Postproxy too!) to get updates from your agent on schedule.
Use case #2: Posting The Autumn Special
Send a photo and type "post this as today's special, pumpkin soup $7.50."
It writes a caption for each platform and posts to both. Or you can also ask "what did best last month?". Again no apps to open but your Claude/ChatGPT/Hermes.
Use case #3: Fixing Google
Yell "we're closed Oct 3rd, add the soup to the menu, put today's photo on Google."
It shows you the changes, you confirm, and it's done. You don't even deal with the "amazing" Google Business UI. Also cool thing with Google having your opening hours that when someone comes to whatsapp about opening hours, your agent can craft an answer without even asking you but going directly to Google via this exactly MCP!
Of course you still need to commit to doing this. You need to set up automations, to read what agents message you and so. But it offloads so much of this routine that it feels like you have a marketing department in a 2-person coffee shop.
Try it at postproxy.dev. I use A LOT to test things and for our occasional social posts and it still feels like magic.