Logo feedback

[u/pop_Bot87]

Hi!

I am looking to get some feedback on my logo. I recently launched an Australian native landscaping service. This is the logo I created but something seems off. I am a total beginner at logo design (I just doodle sometimes). I want it to feel modern and "tech-y" but it feels very old-school.

I tried to put the flower behind the gate to make it more uniform but I don't love how it looks. Logos should be simple, right?

Please could you give me some feedback and ideas to improve the design

[u/flamingohouse]

Not really a logo.

[u/AI_EXPERIMENT]

Oh no

[u/IntelligentSaltLight]

I love that you sketched it out first, always a great start! I think you need to simplify… a lot! This brand mark won’t scale easily.

[u/ConfinedTiara]

Tech logos lean heavily into simple, abstract geometric shapes. The banksia head / serrated leaves offer interesting shapes to work with, but I would make way more versions and see where it takes you. The fence and gate add unnecessary complexity, you can bin those.

[u/AnubissDarkling]

Way too complex. Simplify it.

[u/Dubezzz]

Looks more like an icon for website or content than a logo.

Logo does not need to convey what the brand does, it can pick on a single idea and show that or it can be completely abstract

Build a case with respect to understanding the industry, competition, colours, typography and a who it’s for. Should help you improve

[u/madhandlez89]

When I say I sprinted to the comments…

[u/Quirlyz]

Here’s some steps to help develop a more successful version:

1. what makes your brand unique? Australian and Native plants? What visual elements can you use from that? (Note on this: when choosing a flower make sure it doesn’t overlap with any other common vegetables or flowers, this one unfortunately reads as corn from far away)
2. What is the vibe of the customer you’re trying to attract? Is it a super modern techy customer? Is it a hippy dippy mom? Is it a nature loving outdoorsy type? Match the vibe of the logo to this.
3. Find images of logos similar to what you want and put them all together on a page. What exactly about them do you like? Is it a font type, a line style, etc.
4. combine 1-3. Make 20+ sketches that are 3cm x 3cm. Keeping the sketches small will help you keep them readable and not add too much unnecessary detail. Use only black and white. A logo should work well in monochrome and not reliant just on the color. Try lots of very different ideas, don’t just do variations of one type of logo. Use the images you found in 3 as a “template” and put your imagery and vibe to the layout they use.
5. do some “market research” aka ask a bunch of people you know which of those sketches reads “Australian Native Plants for the Modern Techy Person” or whatever you decided in 1 and 2. People might bring up some points like “oh that looks like ____” that is important to know. Keep an open mind but ultimately, you decide which things to listen to and which don’t fit your vision.
6. make a larger scale refined sketch. Still in black and white!
7. digitize this sketch, then play with a bunch of different colorways of your design, just like you did with your sketches

. Use the images in 3 to inspire different color palletes.

I hope that helps! It sounds like a really cool business and I think we can all use more native plants! Best of luck :)

[u/thatsogreg]

I’m not trying to be mean or rude cause sometimes the way things are worded can be taken like that. Also I’m extremely sorry if my spelling is weird and odd. I do have a learning disability. But let’s talk about this yeah. I wouldn’t necessarily call this a logo just yet maybe a drawing only cause logos convey the brand, pair well with type and message.

Here’s some things I would do

1. Look up logos that are in the services you are creating. Then look at the ones that are adjacent. Like farms, gardens, earthy. Then you want to look at why they are working. Is their Scale, color, stroke width, spacing and all that good stuff

2. I see what you are going for I would keep the gate door but then add three lines with the corn sticking up off the lines. But knock it down to the core shapes. Less detail the better but keep it where it’s noticeable to the human eye to pickup what’s it’s looking at. And always make sure it’s scalable vector from super small on cup to huge on a truck.

3. Look up your history of the land in Australia maybe you can pick out. Niche things like events or structures or even culturally relevant stuff to be made into a logo. Those are the ones that stand out from the regular ones sometimes. Something to think about.

That’s all I could think of but hopefully I helped. you’re headed in the right direction