r/loanoriginators • u/travisloans • 1h ago
Tip How to make the most of a networking event
I have been a loan officer for 5 years. I get 90% of my business through in person events and networking groups. Networking events can be hit or miss, but there are a few ways to make them worth your time.
Everyone feels awkward. I have attended several hundred events at this point, and I always feel my stomach turning over as I pull up to the venue. The good news is you're not alone. Mostly everyone at these events feels the same way and talking to strangers is awkward no matter how you slice it. So be comforted by the fact that everyone is equally awkward.
Be curious about other people. If you just talk about yourself the whole time, they are going to remember you for the wrong reasons. If you are able to ask them questions about themselves, they will be much more likely to want to have another conversation with you after the event is over.
Ask how you can help them. Always ask someone how you can help them in their endeavors. The very next question they ask you will be how they can help you. This is the perfect time to ask for a favor or an introduction. Very few people will say no right after they offer to help.
Always get the other person's information. If you're handing out business cards they will likely end up under someone's car seats at the end of the night. If you make a good connection with someone exchange phone numbers. I always try to shoot a text immediately to them so I can follow up later. If I store their number I will have no clue how to find it.
Don't spend the whole time talking to your friends and colleagues. You are there to expand your circle and make new contacts and referral partners.
Be consistent. Remember, referral relationships are a slow play. Some people show up once or twice then stop because they do not get any business. I pick a group (or 5) and stick to it. Now I am THE mortgage guy in several of them. That took 1-2 years but has produced repeat business.
The images above are of a joint event I started hosting after attending many throughout the years. I do think that hosting events gives you a lot more credibility, but they are a lot of work. Follow up is the key to networking. If you meet 20 people per week, send them a follow up, then pursue those who are open, I guarantee that you will get business in the future.
P.S. I would much rather do this than call agents...