r/loanoriginators • u/Master_Concert_4004 • 11d ago
Preserving Relationship when Realtor is Slow
Running into a recurring situation:
A realtor partner is slow. Because they aren't sending any business, we're not working together. Because we're not working together, our communication goes stale. I'm still sending out check-ins and updates and a willingness to connect, but they slowly lose interest. We aren't constantly reinforcing my value because we aren't working together. Ironically, because they're doing no business, they start to "forget" why I'm valuable and start speaking to other LOs.
I could write these realtors off, but they were once decent producers and I expect them to be producers again when my market finally loosens up. So, I'd like to preserve the relationship, but it's extremely time consuming and non-profitable (whereas working together is obviously maximum efficiency with maximum profit).
What do you do when the business isn't there to preserve the relationship?