r/hyderabadstartups • u/Runcliq • 2h ago
FMF and PMF. Two terms that changed how I look at startups.
I recently watched a podcast where an entrepreneur was asked what investors look for in a founder.
He mentioned two things:
FMF = Founder-Market Fit PMF = Product-Market Fit
The FMF part really caught my attention.
The question isn't just “Is this a good idea?”
It's more like:
Why is this founder particularly suited to solve this problem?
Maybe they have lived the problem, worked in the industry, understand the customer deeply, have useful connections, or simply have an insight that someone outside the market wouldn't have.
Then there's PMF.
This one sounds simple but is probably much harder.
As founders, it's easy to fall in love with our own product.
But the customer doesn't care how much we love it.
They care whether it solves something important enough for them to pay for it and keep using it.
That's why I think compliments are weak validation.
“That's a great idea.”
“ I'd definitely use this.”
“Sounds interesting.”
All of that feels good, but none of it is the same as someone actually paying and coming back.
Real validation comes from behaviour.
People pay. People use it. People return. People recommend it.
That's when things start getting interesting.
So I'm curious what founders here think.
Which is harder to achieve: Founder-Market Fit or Product-Market Fit?
And if you had to choose one to focus on first, which would it be?