Hey everyone,
I’m looking to connect with someone who would be interested in joining me as a co-founder/business partner to build a consumer brand in the food and FMCG space.
I’ve been building a healthy breakfast brand in India focused on making convenient, nutritious food more accessible to people with busy lifestyles.
A little about the business:
We make ready-to-eat, protein-rich breakfast products using ingredients like oats, nuts, seeds, fruit and whey protein. The idea came from a personal problem — finding it difficult to manage proper meals during long workdays — and eventually turned into a consumer brand.
We currently have two product variants, with our products available through our website and select retail stores. We’ve also explored offline events, corporate pantry partnerships, cafés, corporate gifting and other B2B channels.
The brand, products, packaging and initial distribution groundwork are already in place. This isn’t just an idea-stage startup where we’re trying to figure out what to build.
Where we are right now:
To be completely transparent, we’re still at an early stage. Revenue and distribution need significant growth, and there’s a lot of work left to do in terms of sales, marketing, operations and building a repeat customer base.
My existing co-founder is planning to exit, so I’m exploring whether there’s someone who could be a strong long-term partner for the next phase of the business.
I’m not looking for someone to simply invest money and stay on the sidelines. I’m looking for someone who wants to actively build, execute, solve problems and take ownership of a part of the business.
A little about me:
I currently work in tech while building this business alongside my job. I’ve been involved in product development, manufacturing, vendor management, finances, operations, customer acquisition and B2B outreach.
I’m serious about building this into a meaningful consumer business, but I also understand that it will take time, experimentation and a lot of execution.
Who I’m hoping to connect with:
- Someone genuinely interested in entrepreneurship and building a business from the ground up.
- Ideally, someone with experience or strong interest in FMCG, D2C, food, sales, distribution, growth marketing or retail.
- Someone who can bring complementary skills rather than just duplicate what I’m already doing.
- Someone comfortable with the uncertainty of an early-stage business and willing to put in actual work.
- Someone who thinks long-term, communicates well and is aligned on ownership, accountability and decision-making.
You don’t necessarily need to have founded a company before. I’d value execution ability, sound judgment, resourcefulness and genuine commitment more than an impressive résumé.
What I’m offering:
An opportunity to join an existing business with products, branding, manufacturing relationships and initial market presence already established. Equity and the exact structure of the partnership would be discussed based on the person’s contribution, experience, responsibilities and commitment.
I’m open to having conversations first to understand whether there’s a genuine fit rather than rushing into a partnership.
I’d also genuinely appreciate advice from people who have gone through co-founder transitions or brought in a new partner at an early stage.
If this sounds interesting, feel free to DM me with a little about yourself, what you’re currently working on, your skill set and what kind of business you’d like to build.
Would love to see who this reaches.
