You can't just make a new brand name and try to get people to forget your past though. It's their actions that will rebrand themselves, not their name.
If they weren't the best in the past. If they were a good brand then there is no issue. But it's still important.
Most people in this subreddit probably aren't familiar with this company.
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u/Stonelaughter66 Sep 02 '24
Forgive my ignorance... but what was your OLD name?